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Hosted on Acast. See acast.com/privacy for more information.
Logan Merrick is the co-founder of Willbound, a company helping founder-led businesses hire elite talent from the Philippines.
In this episode, we talk about why most offshore hiring fails, what founders get wrong about delegation, and how Logan rebuilt after burning out and publicly crashing his first company.
He shares the lessons from running a lean 7-figure e-commerce brand, how that led to building Willbound, and why the quality of your hires determines how fast, or how painfully, you scale.
Whether you're hiring your first operator or trying to build a remote team that actually works, this episode will help you rethink how you approach talent.
Topics We Cover:
• Why most founders approach hiring the wrong way
• The myth of cheap offshore labor
• How Logan accidentally started a recruiting company
• His public business failure and how he rebuilt
• What “buying back time” actually looks like
• How to identify and attract top 1% global talent
• Common mistakes founders make when building remote teams
• The mindset shift from chasing growth to building leverage
Logan:
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Chapters:
00:00 – Intro
01:00 – How Logan built Willbound from solving his own hiring pain
05:00 – Why most offshore hiring fails
08:00 – What top talent in the Philippines actually looks like
12:00 – The recruiting system Logan built from scratch
16:00 – The biggest hiring mistake founders make
20:00 – Why Logan doesn’t chase hypergrowth anymore
24:00 – Lessons from scaling a 7-figure brand with a 10-hour workweek
28:00 – Burnout, ego, and rebuilding after public failure
33:00 – What motivates Logan now
37:00 – Building a personal brand after disappearing from the spotlight
41:00 – Tips for building a lean, high-performance remote team
47:00 – Why systems and great people matter more than hustle
52:00 – Advice for early-stage founders on hiring and delegation
58:00 – Byron and Logan reflect on audience-building and motivation
01:05:00 – Logan’s closing question for Byron
Hosted on Acast. See acast.com/privacy for more information.
In this episode, I sit down with Sam Winsbury, founder of Kurogo, a leading personal branding agency working with founders and CEOs. Sam shares how he built Kurogo from a solo freelancing gig into a 15-person team generating 30–50 inbound leads a month through content.
We cover:
• Why personal branding is still underrated in B2B
• How Sam landed his first clients and scaled his offer
• What positioning actually means, and why most founders skip it
• The pricing lessons that took Kurogo from £500 retainers to revenue-share deals
• Hiring mistakes, growth pains, and why a big team isn’t always better
• How he manages a fully remote team across 3 continents
• What’s next for personal branding: podcasts, newsletters, and real authority
• Behind the scenes of launching his new podcast, Success Clues
Whether you’re building an agency, growing your personal brand, or thinking about how to stay relevant as content gets more competitive, this episode is packed with practical insights.
Sam:
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Timestamps
00:00 – Intro
01:17 – What Kurogo does
02:03 – The story behind the name
03:11 – Why Sam skipped the 9-to-5
06:16 – From ghostwriting to full-service
08:38 – How his pricing strategy evolved
10:04 – When the business started taking off
11:17 – Early lessons from LinkedIn
13:37 – ROI from personal branding
15:13 – Downsizing, AI, and staying lean
16:40 – Building systems while scaling
19:13 – Learning from clients
21:43 – Remote culture & team dynamics
23:30 – Sam’s current role in the business
25:12 – Where personal branding is heading
27:18 – What’s still hard at this stage
29:28 – Sam’s personal content process
31:38 – Launching the Success Clues podcast
34:55 – Why I started my own podcast
38:02 – Owning your audience
39:51 – Hardest moment as a founder
42:25 – Identity shifts and self-belief
48:38 – What he’s building with Kurogo
50:01 – What he’d do differently
51:19 – Why most middle management is useless
52:14 – Final questions
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David Walsh is back on the pod, and this time, Limelight isn’t just an idea. It’s a fast-growing B2B creator marketplace that’s helping brands like HubSpot, Xero, and Webflow tap into niche creators for measurable growth.
In this episode, we dive into:
• Why cold outreach is dying — and what’s replacing it
• The power of niche creators in B2B marketing
• How Limelight is using AI and data to scale partnerships
• David’s no-BS approach to startup building
• Fundraising lessons from a second-time founder
• What most startups get wrong about product design
• The underrated skill every founder needs
David doesn’t hold back. If you're building a startup, scaling a brand, or rethinking how to do marketing in 2025, this one’s for you.
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Subscribe for more conversations with founders who’ve been there, built that, and kept going.
New episodes every week.
Chapters
00:00 Introduction to Limelight's Growth
03:14 Building a Core Team
06:08 Strategic Shifts in Scaling
09:01 Hiring and Company Culture
11:47 Raising Capital and Investor Relations
15:00 Raising Capital: The Necessity and Strategy
17:49 Crafting the Perfect Investment Deck
20:52 The Importance of Speed in Product Development
23:55 Prioritizing Features: Aligning with Business Goals
27:06 Leveraging Influencers for Brand Growth
30:07 Measuring Campaign Success: Metrics That Matter
32:46 Navigating Challenges in B2B Marketing
35:56 Lessons Learned: The Entrepreneurial Journey
38:48 The Future of Business: Distribution and Brand Value
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How do you build a drinks brand from scratch with zero experience, no industry connections, and giants like Bud Light as your competitors?
In this episode, James Smith shares how he and his brother turned a simple idea (healthier, low-sugar vodka sodas) into Arrowtown, a drinks brand that's making serious waves.
From disastrous first batches and legal threats to bootstrapping sales by hand-delivering cases around their hometown, James opens up about the messy reality of entrepreneurship.
We cover:
• Why their initial lack of industry experience became their greatest strength.
• The grassroots marketing strategy that got them into regional stores.
• How they've managed to compete successfully against billion dollar global brands.
This conversation proves that sometimes, not knowing the "right" way is exactly what you need to find your own path to success.
Subscribe for more founder stories, actionable insights, and honest conversations.
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Chapters
00:00 Introduction to AeroTown
02:55 The RTD Market Landscape
06:08 Consumer Trends and Health Consciousness
08:53 The Journey of Starting AeroTown
12:02 Networking and Learning from Others
15:03 The Importance of Naivety in Entrepreneurship
18:01 Building a Brand with Family
20:57 The Genesis of AeroTown
24:09 Transitioning from Idea to Launch
26:53 The Entrepreneurial Spirit and Family Influence
29:48 Reflections on Running a Business with a Sibling
34:48 Family Dynamics in Business
38:59 Grassroots Beginnings: The First Sale
47:13 Challenges and Setbacks
50:03 Bootstrapping and Funding Strategies
55:07 Future Aspirations and Growth
58:27 Advice for Aspiring Entrepreneurs
Brought to you by Cue Studios, empowering founders to share their story clearly, consistently, and creatively.
Hosted on Acast. See acast.com/privacy for more information.
In this episode, I sit down with Tom Ridges, founder of Herdify, to explore how understanding human behaviour and herd mentality can revolutionize your marketing strategy.
Tom shares his incredible journey, from spending £70K on a failed app to discovering a unique way of using behavioural science and herd dynamics to help businesses pinpoint exactly where their customers are.
We dive deep into why traditional demographic marketing often fails and how Herdify achieves jaw-dropping results by tapping into the conversations customers are already having.
Tom also candidly reveals key lessons learned from his entrepreneurial journey, the challenges of transitioning from consulting to SaaS, and why curiosity and action-taking are critical for entrepreneurial success.
If you're tired of wasting money on ineffective marketing or want to uncover the hidden force driving consumer decisions, this conversation is packed with actionable insights you won't want to miss.
What You'll Learn:
• How herd mentality impacts customer behaviour (and how you can use it)
• The marketing "secret weapon" behind Herdify's success
• Tom's journey from costly failures to building a thriving startup
• Practical advice for early-stage founders and marketers looking to stand out
Connect with Tom:
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Chapters:
00:00 Introduction to Herdify
02:01 Understanding Audience Behavior
06:02 Targeting Innovators and Disruptors
08:02 The Journey of Building Herdify
12:12 Defining Success in Business
15:10 The Importance of Curiosity
18:09 Building Relationships with Customers
19:48 The Qualities of a Founder
24:03 Taking the Leap into Entrepreneurship
29:09 Lessons from Failure
32:06 Challenges in Sales
35:15 Navigating Early Sales Challenges
40:06 The Importance of a Strong Team
42:29 Key Hires and Their Impact
48:47 Long-Term Vision for Herdify
50:49 Overcoming Product Perception Challenges
55:31 Advice for Aspiring Entrepreneurs
Hosted on Acast. See acast.com/privacy for more information.
In today's episode, we try something new.
Byron is joined by Nick Daniels, and we reflect on our experiences and insights from the past year, discussing life hacks, technology, productivity, and mindset shifts.
We share personal anecdotes and practical tips that have significantly impacted our lives, emphasizing the importance of intentional habits and reframing perspectives to enhance well-being and success.
We also discuss the importance of taking action as a key differentiator for success, how to transform everyday frustrations into gratitude, and the lessons learned from past failures.
It's so important to focus on effectiveness rather than just being busy, leveraging AI for learning, and utilizing automation tools to improve workflow.
Our discussion also covers health and fitness hacks, including meal prepping and optimizing sleep for better health.
In other words, it's a lot. We cover a lot of ground, but there's something in there for everyone.
In the episode, we discuss:
• Finding a balance between consumption and action
• Sleep hacks
• Boosting productivity
• Reframing challenges
• Comparison
• Impacts mental health
• Focusing on effectiveness
• Using AI tools
• Meal prepping
• Building a personal brand
• Habit stacking
• The ABC method
• Anti-goals
• Non-negotiables
Nick:
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Chapters
00:00 2024 Recap: Reflections and Insights
02:29 Life Hacks for Productivity
08:17 Tech That Transforms Daily Life
15:21 Enhancing Focus and Productivity
20:05 Small Habits, Big Impact
22:28 Mindset Shifts and Mental Models
33:00 Taking Action: The Key to Success
33:59 Transforming Frustrations into Gratitude
38:53 Learning from Past Failures
45:06 Focusing on Effectiveness Over Busyness
49:04 Leveraging AI for Learning
55:14 Automation Tools for Efficiency
58:45 Health and Fitness Hacks
01:04:51 Optimizing Sleep for Better Health
01:05:51 The Power of Sleep and Nutrition
01:08:06 Daily Habits for Mental Clarity
01:10:41 Building a Personal Brand
01:18:50 New Year's Resolutions and Personal Growth
01:26:16 Effective Habit Formation and Goal Setting
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In this conversation, Byron and Matt Wheeler-Barrett discuss the inception and mission of Unyfy, a B2B personal branding agency.
They explore the significance of personal branding in today's digital landscape, the importance of building relationships with clients, and the impact of social media trends.
Matt shares insights on leveraging AI for content creation and reflects on his early entrepreneurial experiences, emphasizing the lessons learned and the realities of running a business.
The discussion culminates in thoughts on growth, responsibility, and future aspirations for Unyfy.
In this conversation, Matt Wheeler-Barrett shares his journey in entrepreneurship, discussing the importance of building momentum, the distinction between dreamers and starters, and the challenges of team building and capacity management.
Matt also offers valuable advice for aspiring entrepreneurs, highlighting the significance of mentorship and networking in achieving success.
Highlights:
• Personal branding is essential for standing out in a competitive market
• Building relationships
• AI optimizing content creation
• Early entrepreneurial experiences
• Networking crucial for finding opportunities and partnerships
• Entrepreneurship requires discipline
• Attention is a key currency
• Investing in people
• Reinvesting in your business
• Execution and action are what separate dreamers from starters
• Offer value for free to build relationships
• Persistence is key in finding clients and opportunities
• Mentorship and networking
Matt:
Unyfy:
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Chapters
00:00 Introduction to Unifi and Its Mission
03:02 The Importance of Personal Branding
05:50 Building Relationships and Client Engagement
08:48 Navigating Trends and Hacks in Social Media
12:04 The Role of AI in Content Creation
15:02 Lessons from Early Entrepreneurship
17:49 The Journey of Building Unifi
20:55 The Reality of Entrepreneurship
23:52 Reflections on Growth and Future Aspirations
27:58 Building Momentum in Entrepreneurship
30:54 The Difference Between Dreamers and Starters
33:22 Navigating Tough Decisions in Business
34:16 Team Building and Capacity Challenges
35:49 Leveraging AI in Business Operations
39:07 Empathetic Leadership and Team Dynamics
43:41 Long-Term Vision for Unify
45:58 Advice for Aspiring Entrepreneurs
49:13 Finding Mentors and Building Connections
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In this episode I'm joined by, James Fleming, Managing Director of Power Within Training.
We discuss the unique approach of his leadership development company, focusing on motivational intelligence.
He shares his journey from a successful corporate career to entrepreneurship, emphasizing the importance of understanding human motivation and adapting leadership styles for the modern workforce.
James reflects on the challenges and growth his business experienced during the COVID-19 pandemic, highlighting the significance of resilience and support in overcoming doubts and achieving success.
In this conversation, James shares his journey in leadership training, emphasizing the importance of overcoming excuses, transforming challenges into opportunities, and the significance of storytelling in gaining buy-in from participants. He discusses his vision for global expansion, lessons learned from business failures, and the ongoing battle with imposter syndrome. James encourages listeners to take action against their fears and highlights the rewarding nature of the hard path in entrepreneurship.
In the episode, we discuss:
• Motivational intelligence
• Effective leadership requirements
• How leadership has to adapt to a changing world
• Early entrepreneurial days and challenges
• Asking the right questions.
• People need to feel involved to truly engage in their work.
• Leadership development
• Believing in your vision is essential for long-term success
• The biggest excuses
• Lessons from business failures
• Managing fear
• Nothing good happens in the comfort zone
• The rewarding hard path
• What if you could?
James:
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Chapters
00:00 Introduction to Power Within Training
03:04 Understanding Motivational Intelligence
05:56 The Journey to Entrepreneurship
12:00 Adapting Leadership for the 21st Century
17:11 Growth Through Adversity
24:54 Overcoming Doubts in Early Entrepreneurship
30:54 Vision for Global Expansion
32:20 Overcoming Common Excuses
33:40 Transforming Challenges into Opportunities
34:50 Lessons from Business Failures
37:45 Navigating Imposter Syndrome
42:08 Building Buy-In Through Storytelling
46:56 Taking Action Against Excuses
49:51 The Hard Path to Success
51:43 The Journey of Starting a Podcast
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In this episode, Libby Swan discusses her journey with Axioned, a technology services firm, and the challenges and rewards of entrepreneurship.
She shares insights on scaling a business, managing diverse teams, and the impact of AI on operations. Libby emphasizes the importance of vulnerability in leadership and the privilege of starting a business.
The discussion also touches on the significance of help and mentorship, the process of manifestation, and the essential human skills needed in today's business landscape.
In the episode, we discuss:
• Axioned
• Entrepreneurship requirements
• Managing stress
• Working with a spouse
• Company culture
• AI tools
• The privilege of starting a business
• Vulnerability in leadership
• Seeking help
• Manifestation
Axioned:
Libby:
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Chapters
01:00 Introduction to Action and Its Mission
04:03 The Journey of Entrepreneurship
06:58 Scaling Challenges and Team Dynamics
10:01 Navigating Company Culture Across Borders
13:08 The Impact of AI on Business Operations
15:58 The Privilege of Entrepreneurship
19:01 Leadership Evolution and Vulnerability
21:56 The Role of Help and Mentorship
24:50 Manifestation and Intentional Living
28:01 The Importance of Being Human in Business
Hosted on Acast. See acast.com/privacy for more information.
Join us for another episode of Another Excuse!
In this conversation, Kevin Tewis discusses his marketing consultancy, Starbridge, and its unique approach to audience engagement, emphasizing the importance of understanding demographics and utilizing data effectively.
We explore the role of events in marketing, the impact of generational differences, and the significance of trends. Kevin also shares insights on the evolving landscape of platforms like TikTok and the necessity of creative testing in marketing strategies.
He shares his journey from a nervous teenager seeking creative opportunities to a successful entrepreneur in the music and marketing industries. Discussing the importance of community engagement, networking, and education in building confidence and achieving entrepreneurial dreams.
The need for specificity in networking requests is so important and so is continuous learning to enhance one's professional skills.
In this episode, we discuss:
• Starbridge and how it works
• Creating entertainment legacies
• Understanding your audience
• Technology's role in how we consume content
• The importance of data
• Testing marketing strategies
• Entrepreneurship begins with passion
• Overcoming fear
• Networking
Kevin:
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Chapters
01:00 Introduction to Starbridge and Its Unique Approach
03:53 Understanding Audience Engagement and Marketing Strategies
07:00 The Role of Events in Marketing
09:58 Navigating Generational Marketing Challenges
12:52 The Importance of Data in Marketing
16:00 The Impact of Trends on Marketing Strategies
18:45 The Future of TikTok and Its Marketing Potential
28:59 Exploring Community Engagement and Business Opportunities
30:24 The Journey into Entrepreneurship Begins
33:08 Overcoming Fear and Building Confidence
38:16 The Power of Networking in Business
45:29 Building Confidence Through Education and Knowledge
48:30 The Podcasting Journey and Its Impact
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Today's guest is Iqbal Ameer the founder of Livescape and All-Access.
In this conversation, Byron and Iqbal Ameer discuss the journey of Livescape, a live entertainment company, from its inception to today.
Iqbal shares insights into the challenges of organizing live events, the evolution of the music industry, and the impact of the pandemic.
They also delve into Iqbal's new project, All Access Anonymous, which aims to solve data-related issues in the live entertainment industry by authenticating fan data through a gamified experience.
In this conversation, Iqbal Ameer discusses the challenges faced by independent event organizers in the entertainment industry, the rise of NFTs and blockchain technology, and the desperation seen in the crypto space. He emphasizes the importance of community and real value in a few meme coins, as well as innovative applications of blockchain technology in various sectors, including decentralized science.
Iqbal shares his leadership philosophy, which is focused on empowering talent, and offers insights into the entrepreneurial mindset, concluding with his vision for the future of All Access and its role in transforming the live entertainment landscape.
In the episode, we discuss:
• The transition from an ice cream truck to a major event organizer
• The shift from album sales to live performances as a primary revenue source for artists
• Data authenticity is crucial for event organizers to make informed decisions
• All Access Anonymous
• Gamifying fan engagement
• The emotional connection created at live events
• Monopolistic entertainment conglomerates
• Innovative funding models
• Effective leadership
• The future of live entertainment
Iqbal:
All Access:
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Chapters
01:00 The Genesis of Livescape
12:55 The Evolution of Live Entertainment
24:59 Introducing All Access Anonymous
31:02 The Impact of the Pandemic on Live Events
32:57 Navigating the Entertainment Industry's Challenges
33:55 The Rise of NFTs and Blockchain Technology
35:44 Desperation in the Crypto Space
39:17 Real Value in Meme Coins and Community Building
41:45 Innovative Applications of Blockchain Technology
44:15 Decentralized Science and Funding Research
45:06 Empowering Artists Through Blockchain
46:18 Leadership and Empowering Talent
53:19 The Entrepreneurial Mindset and Advice
55:38 Vision for the Future of All Access
Hosted on Acast. See acast.com/privacy for more information.
In this conversation, David discusses his journey in founding Limelight, a platform for B2B influencer marketing.
He shares insights on the evolution of influencer marketing, the challenges of customer acquisition, and the importance of building a personal brand.
David also reflects on his previous ventures, including a watch company and an HR tech startup, emphasizing the significance of research and validation in entrepreneurship.
We also discuss the complexities of entrepreneurship, including the right timing for business decisions, the emotional challenges of leadership, and the importance of community and mentorship. He emphasizes the need for resilience, the joy of celebrating small victories, and the necessity of hard work and dedication in building a successful business.
He also shares insights on managing pressure and the value of learning from both successes and failures in the entrepreneurial journey.
In the episode, we discuss:
• Influencer marketing in B2B is a growing opportunity
• Distribution
• Rising customer acquisition costs
• Authenticity
• Building a personal brand
• Research and user feedback
• Consistency
• Timing in entrepreneurship is often instinctual and market-driven
• The hardest part of entrepreneurship
• Validating ideas without taking unnecessary risks
• Sales experience
Chapters
01:00 Introduction to Limelight and Influencer Marketing
07:07 The Business Model of Limelight
12:52 Building a Personal Brand
19:09 The Entrepreneurial Mindset
24:45 Timing the Exit from a Business
32:09 Navigating Timing in Entrepreneurship
37:37 Thriving Under Pressure
43:25 The Importance of Resilience
50:52 Vision and Future Plans for Limelight
David:
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Today’s guest is Kate La Trobe.
Kate is the founder of her own neurodiversity consulting and coaching business.
In the episode she shares her journey into the field of neurodiversity consulting, discussing her personal experiences with ADHD and how they shaped her career.
She emphasizes the importance of understanding neurodiversity, the challenges faced by individuals with ADHD, and the significance of proper diagnosis. Kate also delves into her entrepreneurial journey, the realities of running a business, and the skills necessary for success, particularly for those with ADHD.
Our conversation highlights the need for support and understanding for both individuals and their families. We discuss Kate’s approach to ADHD coaching, emphasizing a strengths-based perspective and the importance of collaboration with parents. She highlights the evolving understanding of ADHD and neurodiversity, challenges stereotypes, and explores how neurodivergent traits can be viewed as strengths or superpowers.
Kate shares her vision for a future where neurodiversity is fully integrated into society, advocating for inclusive environments and greater awareness.
In the episode, we discuss:
• Kate's business journey
• Understanding neurodiversity is crucial for creating inclusive spaces
• How ADHD differs in adults and children
• The relief of diagnosis
• Imposter syndrome
• Networking and finding clients
• Social media glamorizes entrepreneurship
• Asking for help
• Parents gaining confidence and understanding of their child
• Stereotypes
And much more
Kate:
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This week's guest is Sydney Sam, the founder of Workspace Global.
In this episode, we discuss the evolution of Workspace Global from a traditional agency to a SaaS model designed to support small businesses with creative services.
Sydney shares his insights on the challenges of educating the market, sourcing talent from Africa, and the importance of a robust vetting process for quality assurance.
He also reflects on the future of business operations, the gig economy, and his personal journey into entrepreneurship, emphasising the need for action and problem-solving in business.
We discuss the complexities of entrepreneurship, focusing on the importance of validating ideas, the balance between personal fulfilment and financial success, and the challenges of leading a team.
He shares insights on personal growth, the impact of toxic traits, and the significance of maintaining a work-life balance. Sydney also outlines his vision for Workspace Global and his non-profit OpenSpace, emphasizing the need for patience and resilience in achieving long-term goals.
In the episode, we discuss:
• Workspace Global’s subscription model
• The transition from agency to SaaS
• Educating the market
• Africa poised to be a major player in the global workforce.
• The future of business
• Self-discovery
• The Ikigai concept
• Effective Networking
• Personal growth
• Future aspirations
Sydney:
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This week's guest is Greg Cooke, the founder of Rafiki.
In this conversation, we discuss his startup's evolution from a recruitment agency to a platform that connects freelancers in Africa with global businesses.
Greg shares insights on the freelancer economy, the challenges faced in sourcing talent, and the benefits for both freelancers and clients. The discussion also touches on the future of work, the importance of continuous learning, and the fundraising journey through an accelerator program.
Greg highlights the development of Rafiki X, a SaaS platform aimed at enhancing collaboration among freelancers, and shares his vision for the company's growth in the next five years.
We also chat about his experience with podcasting and the value of authentic content creation.
In the episode, we discuss:
• Rafiki connecting freelancers in Africa to global businesses
• The company’s evolution
• The freelancer agency model
• Upskilling.
• Africa’s rapid growth
• The future of work
• Podcasting
• Authenticity
Greg:
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This week's guest is Veronica Brits, the founder of Feedflex Creatives.
A company that focuses on driving creative and media teams into full automation and digital transformation. They use data-driven strategies to build feed structures for audience targeting and custom ad scripts.
The company also offers the FeedFlex Bridge, a microservice methodology that helps traditional creative and media teams transition into big data skill sets. They primarily work in advertising, including Google ads and TV 360, to enrich targeting and personalize campaigns.
Feedflex Creatives aims to empower teams and accelerate innovation while embracing the future of work and technology.
In the episode, we discuss:
• What Feedflex Creatives is and how it works
• Overcoming Fears and Pursuing Entrepreneurship
• Helping traditional teams transition into big data skill sets.
• The Future of Work
• The Role of Mentors in Veronica's Career
Veronica:
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Chapters
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Emily is the founder of the Good Marketing Club and she shares her journey of starting her own business and the principles she lives by.
Emily tells us what a fractional CMO is and does and explains how she helps early-stage startups with their marketing strategies. We also discuss the value of personal branding and the challenges and rewards of starting her own business.
We speak about the benefits and challenges of being your own boss and the importance of work-life integration. Emily shares how she manages her time, the importance of self-compassion, and the role of mentorship in her journey.
It's important to stay curious, stay up to date with trends and just get started!
In the episode, we discuss:
• What The Good Marketing Club is
• What good marketing is
• Enjoying what you do
• Being a fractional CMO
• Personal branding
• Starting your own business
• Building a strong LinkedIn presence and network
• Trusting your gut and taking calculated risks
• Jumping between jobs
• Time management and self-compassion
• Mentorship & Curiosity
Emily:
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Chapters:
01:00 Introduction to the Good Marketing Club
02:49 Emily's Principles for Good Marketing
07:17 Choosing Marketing Tactics for Clients
09:51 The Role of a Fractional CMO
13:42 The Value of Personal Branding
16:21 Starting Your Own Business
18:23 Finding Clients and Building a Network
20:45 Trusting Your Gut and Taking Risks
22:37 The Surprises and Rewards of Entrepreneurship
27:31 The Benefits of Working for Yourself
30:22 Understanding and Catering to Individual Drivers
33:40 Time Management and Self-Compassion as an Entrepreneur
38:15 The Value of Mentorship in the Journey
40:09 The Role of Curiosity and Staying Up-to-Date in Marketing
44:21 Just Get Started and Believe in Yourself
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This week’s guest is Sarah Weller, the CEO of OpenFormat.
OpenFormat is shifting the power dynamics in digital economies by enabling creators and builders to make a sustainable income. They’re doing this by bringing together game economies, blockchain-based technologies, and AI.
They’re building a tech stack that includes revenue splitting, micro payments, decentralized applications, and AI assistants. The five co-founders of Open Format have diverse skills and backgrounds, and they came together with a shared mission to redistribute wealth and rethink value exchanges. They are focused on creating real utility and working with people who are already aligned with their vision.
We discuss the challenges of straddling the present and the big vision, the importance of being a learner, and the different perspectives on risk. She shares personal experiences and emphasises the need for honesty, humility, and transparency in business.
In the episode, we discuss:
• What OpenFormat does
• Their goals
• How it all works
• Having five co-founders
• Making a positive impact
• Being a learner and having a learner mindset
• Taking calculated risks
• Honesty, humility, and transparency
Sarah:
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This week’s guest is Andrew Borovsky, the founder and CEO of Visible and Rent App.
Visible is a company that aims to create a financial network for real estate. They’ve built Rent App, a platform that simplifies rent payments and helps renters build credit. The company focuses on tackling the complex, time-consuming, and costly aspects of real estate transactions and has chosen to start with rent payments because it is a large market and there is a need for digital solutions.
Andrew has a background in product design and has previously started two other businesses. He believes in taking leaps and building products that he wants to exist in the world. He shares his insights on building great products and companies, the importance of team and culture fit, and the future of entrepreneurship. He emphasises the need to focus on building a great product first, as a great company will follow.
He also discusses the role of venture funding in the AI and crypto industries and the importance of finding the right team and founder to succeed. Andrew shares his approach to team building and the importance of cultivating relationships throughout his career. He also discusses the future plans for Visible, focusing on complexity, speed, and cost in the real estate industry.
In the episode, we discuss:
• Simplifying real estate transactions and making them easier, faster, and cheaper.
• Rent App and how it works
• Taking leaps and building products we want to exist in the world.
• Advice to start a business
• The right team
• Cultivating relationships
• AI’s growth potential.
• Plans for Visible's
Andrew:
Visible:
Rent App:
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This week’s guest is Claire Millward, the founder of Block Digital.
Block Digital is a marketing agency for blockchain companies.
In the episode, Claire discusses the importance of building meaningful blockchain brands and the role of organic social media content in achieving this. She explains that she decided to start Block Digital after experiencing a dip in her freelance business and wanted to rebrand and scale.
She emphasises the importance of taking action, building relationships, and being confident in entrepreneurship. Claire also discusses the significance of mindset, habit-building, and the power of community in achieving success.
In the episode, we discuss:
• Building meaningful blockchain brands
• Taking action and building relationships
• Mindset and habit-building
• Risk-taking
• Building a community and seeking support from mentors
Claire:
Block Digital:
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