Recently, luxury watch prices have exploded to rip-off levels. But why? Today we’re going to pick apart the pricing model of luxury watch brands and their fake watch alternatives to find out what’s going on with these insane costs.

Prefer to watch on YouTube? You can here: https://youtu.be/FjOZN8PTlRA

Keep up-to-date with the latest at www.andrewmorganwatches.com

Hosted on Acast. See acast.com/privacy for more information.

These last few months have been an absolute oasis of some of the best watchmaking to come out in a long time, and we’re about to dive into all of it, including one of the most incredible horological creations ever conceived.

Featured watches:

Jaeger-LeCoultre Master Control Calendar

H. Moser & Cie. Pioneer Flying Hours

Otsuka Lotec Jiro Katayama No. 9

TAG Heuer Carrer Astronomer

Jacob & Co. Astronomia Four Axis Tourbillon

Ferdinand Berthoud Naissance d’Une Montre 3

Tudor 1926 Luna

Ming 57.04 Iris

Panerai Luminor Marina Militare PAM05218

Greubel Forsey QP Balancier

Egeiro

Hulsman Easy Perpetual

Roger Smith Series Six

Ulysse Nardin Freak X Crystalium

Ulysse Nardin Blast Free Wheel Silicon Green

MB&F Legacy Machine 101 EVO

Renaud Tixier Monday

Berneron Quantième Annuel

Old Soul By Vianney Halter and Massena LAB

Fears and Studio Underd0g The Manhattan and Uif Njn0tb

Vacheron Constantin Tribute to the Quest of Time

Vacheron Constantin La Quête du Temps

Prefer to watch on YouTube? You can here: https://youtu.be/VO49y6AGZkk

Keep up-to-date with the latest at www.andrewmorganwatches.com

Hosted on Acast. See acast.com/privacy for more information.

If it’s a desirable timepiece you want but you can’t be bothered with Rolex, then here’s a selection of awesome alternatives that rank high on the desirability chart.

Featured watches:

Gronefled Grone Oldenzaal

MB&F M.A.D.2

D. Dornbluth & Son

AnOrdain Model 1

Kurono Tokyo Sensu EOL

Ming 37.02 Ghost

Halios Seaforth IV

Anoma A1 Optical

Straum Jan Mayen

Omega x Swatch MoonSwatch

Prefer to watch on YouTube? You can here: https://youtu.be/5ooH2FYPI_I

Keep up-to-date with the latest at www.andrewmorganwatches.com

Hosted on Acast. See acast.com/privacy for more information.

This is a different kind of watch-buying advice. It’s going to start off controversial, and it’s only going to ramp up all the way to the end.

Prefer to watch on YouTube? You can here: https://youtu.be/gvQDI0lPkGs

Keep up-to-date with the latest at www.andrewmorganwatches.com

Hosted on Acast. See acast.com/privacy for more information.

Just because a watch is incredible doesn’t mean I want to buy it. So contrary to popular opinion, here is a selection of watches collectors absolutely love that I will never, ever part ways with my cash for.

Featured watches:

IWC Ingenieur Automatic 40

Rolex Sky-Dweller

Omega Speedmaster Moonwatch Professional white dial

Hamilton Khaki Field

Breitling Navitimer

Seiko Prospex Alpinist SPB121

Piaget Polo Date

Tudor Black Bay Chrono

Cartier Santos

TAG Heuer Monaco

Rolex GMT-Master II

Omega Seamaster Planet Ocean 600M

Zenith Chronomaster Original

Tissot PRX

Rolex Daytona 6239 Paul Newman

Prefer to watch on YouTube? You can here: https://youtu.be/-Avl5KH4uVA

Keep up-to-date with the latest at www.andrewmorganwatches.com

Hosted on Acast. See acast.com/privacy for more information.

It’s time for another round-up of the latest bargain watch releases, all bundled up right here for your leisurely enjoyment. There’s a bit of everything for every taste!

Featured watches:

Zelos Artemis

Paulin Mara

Selten Jui

Anoma A1 Optical

Loresum LS06

Atelier Wen Ancestra

Zbioland Snake

Farer Integra

CW&T Solid State Watch

Fears Brunswick Jump Hour Barleycorn Plum

Fears Brunswick Charcoal Rose

Fears Redcliff ES

Dennison Date Night

Ba111od Chapter 8

Christopher Ward Twelve 660

Louis Erard Gravee Main

ZLTD Series 1

Isotope OVNI

Raymond Weil WTF39

M.A.D.Editions M.A.D.1S Yinka Ilori

Prefer to watch on YouTube? You can here: https://youtu.be/q5PtDrrk4eQ

Keep up-to-date with the latest at www.andrewmorganwatches.com

Hosted on Acast. See acast.com/privacy for more information.

If you had to sell it all and have just one watch, which would it be? There’s fifteen such thoughts here today, each one cheaper than the last.

Featured watches:

Frederique Constant Classic Date Manufacture

Longines Spirit Zulu Time

Christopher Ward C60 Trident Lumiere

Mido Ocean Star Worldtimer

Doxa Sub 200 Sharkhunter

Hamilton Jazzmaster Performer Automatic 38mm

Nivada Grenchen Aquamar

Jack Mason Strat-o-timer GMT: Lone Star

Arken Alterum

Maen Hudson 38 Mk4

Erebus Ascent 39

Seiko SRPL91 Gene Kranz

Timex Marlin Jet Automatic 38mm

Citizen Men’s Sport BM7630-80X

Apple Watch SE

Prefer to watch on YouTube? You can here: https://youtu.be/Ai78tlKpIW0

Keep up-to-date with the latest at www.andrewmorganwatches.com

Hosted on Acast. See acast.com/privacy for more information.

There’s a level of watch collecting that goes beyond ordinary enthusiasm, beyond obsession, even, and into the arena of nerdery. Maybe that’s where you are, or maybe you’ve still got a little way to go yet. Well now’s the time to find out as I present four groups of nerd-level watches, to see if you really have attained the status of complete nerdlinger.

Featured watches:

Classics:

Rolex Oyster Perpetual

Cartier Tank Must De Cartier

Breguet Tradition 7027

Divers:

Rolex Submariner

Omega Seamaster

Tudor Black Bay

Chronographs:

Zenith Chronomaster Sport

Omega Speedmaster Moonwatch

Grand Seiko Tentagraph

Eccentrics:

MB&F MAD1S

Ming 37-07 Monolith

Spaceone Tellurium

Prefer to watch on YouTube? You can here: https://youtu.be/wXPbmo2W_l4

Keep up-to-date with the latest at www.andrewmorganwatches.com

Hosted on Acast. See acast.com/privacy for more information.

China can make every single part that goes into a Rolex, and now with 39% tariffs on Swiss watches imported into America, the price gap is even greater. Today we're going to answer the ultimate question: is Rolex at risk from Chinese-made watches?

Prefer to watch on YouTube? You can here: https://youtu.be/YH3uGkdCYMs

Keep up-to-date with the latest at www.andrewmorganwatches.com

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to take a deep dive into the tricks of the trade that help luxury brands persuade you to buy their products. We’re going to look at the practices, the psychology and even why being treated badly by a brand is a surefire way to make you even more likely to part with your cash.

Prefer to watch on YouTube? You can here: https://youtu.be/XcJUoogkyJQ

Keep up-to-date with the latest at www.andrewmorganwatches.com

Hosted on Acast. See acast.com/privacy for more information.

There are so many awesome new watches coming out every month that it's a struggle to keep up with them all — so let me do it for you. Here is this month’s roundup of the hottest new watches, including a surprise secret release from Omega.

Featured watches:

Zenith Chronomaster Original Triple Calendar Lapis Lazuli

Bulgari Bulgari Marble

Nivada Chronomaster Valjoux 23 Aventurine

Arnold & Son x Chronopassoin Double Tourbillon Landscape

Breitling Navitimer B02 Chronograph 41 Cosmonaute Scott Carpenter Centenary

H. Moser & Cie. Streamliner Alpine Drivers Edition

Urban Jurgensen UJ-1, UJ-2 and UJ-3

Breguet Type XX Chronographe 2075

Hautlence Helix Series 1

Laventure Marine Type 3

Breitling Superocean Heritage B31

Bremont Supermarine 300

Ming 20.01 Series 5

Vacheron Constantin Les Cabinotiers Temporis Duo Grand Complication Openface

Ressence Type 8 Daniel Engelberg DE1 and DE2

Behrens x Konstantin Chaykin Ace of Hearts

Hanhart 415 ES Panda and Reverse Panda

Zenith Defy Skyline Skeleton White Surfer Ceramic

Tudor Black Bay Chrono David Beckham Unique Piece

Omega Seamaster 007 First Light

Prefer to watch on YouTube? You can here: https://youtu.be/AUnJs_t8rrE

Keep up-to-date with the latest at www.andrewmorganwatches.com

Hosted on Acast. See acast.com/privacy for more information.

With more affordable watches hitting the market than ever before, it’s not easy knowing what's good, so here's another monthly roundup of the best and most interesting affordable watches hitting the shelves — including the new king of bargain timekeepers!

Featured watches:

Parea Sector

Charles Berret Kaze 2.0

Mr Jones Continuum

Brew Metric Automatic Tech

Maen Manhattan 37 Ultra Thin

Benrus #3061 GT

HTD Hesagraph Cannoli

Beda’a Eclipse II

Venezianico Redentore Utopia

Orion Hellcat 36 Black Mother of Pearl

Amida Digitrend Open Sapphire

AnOrdain Model 2 Porcelain

Aison Hang AN-HS02

Vescari Chestor

Chronotheory & Co

Spaceone Worldtimer

Merkur Tourbillon

Olto8 Chronogate

Casio Edifice EFK-100

Tudor Black Bay 54 Lagoon Blue

Prefer to watch on YouTube? You can here: https://youtu.be/-GfgiX0wEDE

Keep up-to-date with the latest at www.andrewmorganwatches.com

Hosted on Acast. See acast.com/privacy for more information.

Buckle up , because we’re about to launch into twenty-plus minutes of my most favourite thing in the entire world: griping. Be ready for a whole host of complaining about watches that don’t just get my goat, but dress it in a silly hat and shoes as well.

Prefer to watch on YouTube? You can here: https://youtu.be/90r7ncw_VKc

Keep up-to-date with the latest at www.andrewmorganwatches.com

Hosted on Acast. See acast.com/privacy for more information.

Recently I broke down every price point you’ll find a watch at to give a bit more of an understanding as to how and why these prices are what they are, and why you get what you get for them. But what about the best watches for each of those price points? Today I’m bringing you my selection of the very best watches at every price, based on aesthetics, technicality and brand, starting down at the very bottom: a single buck.

Prefer to watch on YouTube? You can here: https://youtu.be/QqZ5Mu44mJc

Keep up-to-date with the latest at www.andrewmorganwatches.com

Hosted on Acast. See acast.com/privacy for more information.

For a brief moment we wondered if the watch market might be picking back up again, but then tariffs went and trampled on the beginnings of a fragile stability in the watch market. And thus, some incredible bargains you probably had no idea about came to be. Here they are, a whole bunch of them.

Featured watches:

Rolex Daytona

Porsche Design Heritage Chronograph

Blancpain Leman Flyback Chronograph 2182

Piaget Altiplano

Zenith El Primero Chronomaster

Patek Philippe Chronometro Gondolo 5098P

Omega Speedmaster MKIII

Girard-Perregaux Laureato 42

IWC Yacht Club

Felipe Pikullik Homage to Harrison

Ming 37.05

Ulysse Nardin Diver 42

Zenith Elite Classic

H. Moser & Cie. Venturer Small Seconds

Habring Doppel 3

Find more great watches like this at https://subdial.com

Prefer to watch on YouTube? You can here: https://youtu.be/iVgbB9dFf7A

Keep up-to-date with the latest at www.andrewmorganwatches.com

Hosted on Acast. See acast.com/privacy for more information.

Getting into watches is a steep learning curve. There’s so much to get wrong and generally the only way to learn is to make costly mistakes, so I've built a compendium of all the things that are well worth knowing before spending a single penny. And even if you’re not a beginner, it’s easy to let certain aspects sidestep you entirely, so you’ll get some value too.

Prefer to watch on YouTube? You can here: https://youtu.be/fBFISdiWovc

Keep up-to-date with the latest at www.andrewmorganwatches.com

Hosted on Acast. See acast.com/privacy for more information.

Should Tudor be considered the watch Rolex wannabees buy when their budgets are too low? Do you get better value for money at the cheaper end of the scale? Today, we’re going to take a look into all of this to answer some of the community’s most pressing questions once and for all.

Find more great watches like this at https://subdial.com

Prefer to watch on YouTube? You can here: https://youtu.be/U2A1O7cf72w

Keep up-to-date with the latest at www.andrewmorganwatches.com

Hosted on Acast. See acast.com/privacy for more information.

Brands spend a lot of time looking backwards in watchmaking, dwelling on the past. But that’s not true of all the brands all the time. Sometimes, they come up with new ideas, and when they do, they can be some of the most insane things you’ve ever seen.

Featured watches:

Frederique Constant Monolith

Breguet Classique Chronométrie 7727 10Hz

Patek Philippe Aquanaut Travel Time Advanced Research 5650G

Urwerk EMC

Cartier ID Two

TAG Heuer Carrera Mikrogirder

Ulysse Nardin Freak

Prefer to watch on YouTube? You can here: https://youtu.be/0zRCvST5Dg0

Keep up-to-date with the latest at www.andrewmorganwatches.com

Hosted on Acast. See acast.com/privacy for more information.

It’s possible to buy a watch for $1. It’s also possible to buy a watch for $10 million. But why is there such a discrepancy? And if a watch can be purchased for a single dollar, does that mean anything else above it is a rip-off? Today we’re going to take a look at every category of watches and how they get their prices.

Prefer to watch on YouTube? You can here: https://youtu.be/HhFChnjdt5o

Keep up-to-date with the latest at www.andrewmorganwatches.com

Hosted on Acast. See acast.com/privacy for more information.

Today I’ve gathered together all the hot-button watch news to understand what’s going on with Swiss watches in China, why Rolex is going big guns in court, and what’s happening over at the Swatch Group that’s got them hot and bothered.

Prefer to watch on YouTube? You can here: https://youtu.be/z8v-zSIeuAQ

Keep up-to-date with the latest at www.andrewmorganwatches.com

Hosted on Acast. See acast.com/privacy for more information.