‘AND This’ was born out of a desire to celebrate our complexities, our multi-dimensional selves that refuse to be boxed in. It’s a shout-out to all the dreamers who juggle multiple passions, who wear many hats, and who refuse to be defined by a single label. This platform is more than just a space, it’s a community. A community where we can embrace our diverse interests, where we can explore different facets of our identities, and where we can inspire each other to break free from the constraints of ‘niching’ down. I hope to foster a space where you feel seen, heard, and valued for all that you are. A place where your creativity and passions are not just welcomed, but celebrated.
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‘AND This’ was born out of a desire to celebrate our complexities, our multi-dimensional selves that refuse to be boxed in. It’s a shout-out to all the dreamers who juggle multiple passions, who wear many hats, and who refuse to be defined by a single label. This platform is more than just a space, it’s a community. A community where we can embrace our diverse interests, where we can explore different facets of our identities, and where we can inspire each other to break free from the constraints of ‘niching’ down. I hope to foster a space where you feel seen, heard, and valued for all that you are. A place where your creativity and passions are not just welcomed, but celebrated.
25: (Best Of) Black-Owned & On the Shelf: What It Really Takes to Get Your Brand into Retail
AND This Podcast
5 minutes
6 months ago
25: (Best Of) Black-Owned & On the Shelf: What It Really Takes to Get Your Brand into Retail
Welcome back!
In this BEST-OF episode, Jasmene Bowdry pulls back the curtain on what it actually takes to build a successful product-based brand—beyond the pretty packaging and viral moments. Whether you're an influencer thinking about launching a line or a small business owner eyeing retail shelves, this episode breaks down the game with both clarity and care.
Jasmene dives into the realities of product development, retail readiness, and what it means to create something that solves a real problem—not just fills space on a shelf. They talk about the importance of building with intention, knowing your margins, and understanding what buyers actually care about.
From the success of brands like Skims and Fenty to the not-so-glamorous behind-the-scenes decisions that go into growing a product business, this episode is packed with wisdom for anyone who’s ready to stop chasing hype and start creating sustainable success. If you're looking for validation-free, no-fluff business advice from someone who’s been in the room and done the work, this one’s for you.
KEY POINTS:
17: The Hidden Reason Black-Owned Brands Struggle to Scale in Retail
21: Should You Consider a Product Brand? The Business Shift Every Influencer Should Know About
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Jasmene Bowdry
IG | @jasmenebowdry
AND This is produced by EPYC Media Network
AND This Podcast
‘AND This’ was born out of a desire to celebrate our complexities, our multi-dimensional selves that refuse to be boxed in. It’s a shout-out to all the dreamers who juggle multiple passions, who wear many hats, and who refuse to be defined by a single label. This platform is more than just a space, it’s a community. A community where we can embrace our diverse interests, where we can explore different facets of our identities, and where we can inspire each other to break free from the constraints of ‘niching’ down. I hope to foster a space where you feel seen, heard, and valued for all that you are. A place where your creativity and passions are not just welcomed, but celebrated.
