‘AND This’ was born out of a desire to celebrate our complexities, our multi-dimensional selves that refuse to be boxed in. It’s a shout-out to all the dreamers who juggle multiple passions, who wear many hats, and who refuse to be defined by a single label. This platform is more than just a space, it’s a community. A community where we can embrace our diverse interests, where we can explore different facets of our identities, and where we can inspire each other to break free from the constraints of ‘niching’ down. I hope to foster a space where you feel seen, heard, and valued for all that you are. A place where your creativity and passions are not just welcomed, but celebrated.
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‘AND This’ was born out of a desire to celebrate our complexities, our multi-dimensional selves that refuse to be boxed in. It’s a shout-out to all the dreamers who juggle multiple passions, who wear many hats, and who refuse to be defined by a single label. This platform is more than just a space, it’s a community. A community where we can embrace our diverse interests, where we can explore different facets of our identities, and where we can inspire each other to break free from the constraints of ‘niching’ down. I hope to foster a space where you feel seen, heard, and valued for all that you are. A place where your creativity and passions are not just welcomed, but celebrated.
21: Should You Consider a Product Brand? The Business Shift Every Influencer Should Know About
AND This Podcast
18 minutes
7 months ago
21: Should You Consider a Product Brand? The Business Shift Every Influencer Should Know About
In today’s episode, we’re diving deep into the evolution from personal brands to product-based businesses. Using examples like Kim Kardashian’s Skims and Rihanna’s Fenty Beauty, we’ll explore the immense opportunities these brands provide—including financial stability, investor appeal, and lasting equity.
Learn how to turn your established audience into a loyal customer base, overcome the hurdles of logistics and inventory, and decide whether you’re building a legacy or testing the waters. We’ll also break down why quality matters and how to avoid the pitfalls many celebrities face with their rushed product launches.
If you’ve ever thought about turning your influence into a product brand, this episode is your guide to navigating the risks and reaping the rewards.
KEY POINTS
- Examples of successful product brands by influencers
- The evolution from personal brands to product brands
- Some key benefits of product-based businesses
- On creating a legacy and attracting investors in product brands
- Challenges of transitioning from brand deals to product ownership
- Strategize by prioritizing market research and understanding the audience's needs
- Potential risks to consider such as a saturated market and lack of guaranteed success
QUOTES
"Product-based businesses create equity, potentially executive exit offers, creating more financial stability than traditional revenue." – Jasmene Bowdry
"Create something that is filling a need. There's something on here about building to sell and the product brand must have a little customer base, a clear, black identity, and strong financial to a field of buyer." – Jasmene Bowdry
RESOURCES
Checklist Before the Pitch – Position your brand for mass retail success with my free checklist tailored for product-based business owners: Get it here.
Jasmene Bowdry
IG | @jasmenebowdry
AND This is produced by EPYC Media Network
AND This Podcast
‘AND This’ was born out of a desire to celebrate our complexities, our multi-dimensional selves that refuse to be boxed in. It’s a shout-out to all the dreamers who juggle multiple passions, who wear many hats, and who refuse to be defined by a single label. This platform is more than just a space, it’s a community. A community where we can embrace our diverse interests, where we can explore different facets of our identities, and where we can inspire each other to break free from the constraints of ‘niching’ down. I hope to foster a space where you feel seen, heard, and valued for all that you are. A place where your creativity and passions are not just welcomed, but celebrated.
