‘AND This’ was born out of a desire to celebrate our complexities, our multi-dimensional selves that refuse to be boxed in. It’s a shout-out to all the dreamers who juggle multiple passions, who wear many hats, and who refuse to be defined by a single label. This platform is more than just a space, it’s a community. A community where we can embrace our diverse interests, where we can explore different facets of our identities, and where we can inspire each other to break free from the constraints of ‘niching’ down. I hope to foster a space where you feel seen, heard, and valued for all that you are. A place where your creativity and passions are not just welcomed, but celebrated.
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‘AND This’ was born out of a desire to celebrate our complexities, our multi-dimensional selves that refuse to be boxed in. It’s a shout-out to all the dreamers who juggle multiple passions, who wear many hats, and who refuse to be defined by a single label. This platform is more than just a space, it’s a community. A community where we can embrace our diverse interests, where we can explore different facets of our identities, and where we can inspire each other to break free from the constraints of ‘niching’ down. I hope to foster a space where you feel seen, heard, and valued for all that you are. A place where your creativity and passions are not just welcomed, but celebrated.
18: Jose Bennett on How to Build a Brand That People Fall in Love With
AND This Podcast
55 minutes
9 months ago
18: Jose Bennett on How to Build a Brand That People Fall in Love With
In this episode, Jose Bennett shares his remarkable journey from rapper to renowned branding expert and digital course creator.
Jose explains to us how his diverse experiences in music, retail, and entrepreneurship shaped his understanding of emotional branding and audience connection. He also reveals the secrets behind creating a lasting impression, using examples like Coca-Cola and Pepto to illustrate the importance of evoking emotional responses. He then offers practical advice on managing brand identity across platforms, and having a strategic approach to brand development — correlating it to constructing a house with a solid foundation.
Join us in this conversation as Jose emphasizes the role of consistency and vulnerability in building trust with your audience. Tune in!
KEY POINTS
- Branding in various scenarios – concerts or everyday life
- Jose's journey as a rapper to being a branding expert
- The importance of online presence and understanding your target audience
- The role of emotional response in branding
- On having consistency in branding and the need for reliability
- Challenges of maintaining a consistent brand image
- On leveraging emotional responses to build a strong brand
- Have long-term relationships by showing up, being consistent and having authenticity
QUOTES
"We are multi-faceted individuals, right? The thing about it, though, we can do multiple things, but truly we can only be known for one." – Jose Bennett
“I want to set the world up for my grandkids in a better place, and that's by planting seeds, seeds of positivity. There's an old adage that says — if the oceans were still one drop [would] cause tidal waves at the shore, I'm every person I come in contact with. I'm drop, doing drops, drops, plant seeds, like everything." – Jose Bennett
"If our brands are automatically going to compartmentalize us, all we're doing is okay. You have multiple pieces — how do you still ensure that you are telling that correct narrative and story." – Jose Bennett
GUEST RESOURCES
Jose Bennett
Website | featuringthebrand.com
IG | @featuring_jose
RESOURCES
Jasmene Bowdry
IG | @jasmenebowdry
AND This is produced by EPYC Media Network
AND This Podcast
‘AND This’ was born out of a desire to celebrate our complexities, our multi-dimensional selves that refuse to be boxed in. It’s a shout-out to all the dreamers who juggle multiple passions, who wear many hats, and who refuse to be defined by a single label. This platform is more than just a space, it’s a community. A community where we can embrace our diverse interests, where we can explore different facets of our identities, and where we can inspire each other to break free from the constraints of ‘niching’ down. I hope to foster a space where you feel seen, heard, and valued for all that you are. A place where your creativity and passions are not just welcomed, but celebrated.
