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Amplify - A retail automotive podcast by Reuters Events and ASOTU
ASOTU
22 episodes
5 days ago

The emergence of electrification and new technology has consumers leaning into the car business with a level of curiosity and enthusiasm we haven’t seen in decades.


That’s why it is essential that top automotive executives, dealers, and industry partners collaborate like never before. 


It’s time to make the most innovative voices in retail automotive, louder.

Show more...
Business
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All content for Amplify - A retail automotive podcast by Reuters Events and ASOTU is the property of ASOTU and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The emergence of electrification and new technology has consumers leaning into the car business with a level of curiosity and enthusiasm we haven’t seen in decades.


That’s why it is essential that top automotive executives, dealers, and industry partners collaborate like never before. 


It’s time to make the most innovative voices in retail automotive, louder.

Show more...
Business
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Kirk Preiser on Bridging OEM and Dealer Customer Experience
Amplify - A retail automotive podcast by Reuters Events and ASOTU
13 minutes 53 seconds
2 years ago
Kirk Preiser on Bridging OEM and Dealer Customer Experience
Send us a Text Message.Kirk Preiser is the Director of Retail Buying Operations at Audi of America.Key Takeaways:Audi aims to bring more consistency to its brand experience, similar to Apple, but relies on partnerships with franchise dealers rather than opening its own stores.The parallel purchase path allows customers to start their buying experience on Tier 1 (OEM website) or Tier 3 (dealer website), giving them flexibility in their journey.Consistency in the look and feel of Audi's brand a...
Amplify - A retail automotive podcast by Reuters Events and ASOTU

The emergence of electrification and new technology has consumers leaning into the car business with a level of curiosity and enthusiasm we haven’t seen in decades.


That’s why it is essential that top automotive executives, dealers, and industry partners collaborate like never before. 


It’s time to make the most innovative voices in retail automotive, louder.