The Podcast for Fellow Ambitious Minds!
Welcome to Ambitious Minds, where Jay uncovers the inspiring stories of relatable, ambitious individuals who are all looking to leave a mark in their industry - whether they’re climbing the corporate ladder, launching startups, or reinventing their careers.
Each episode covers key topics such as career growth, entrepreneurship, overcoming impostor syndrome, networking, personal branding, business strategy, and the relentless pursuit of success. Expect raw, relatable insights from rising stars and industry disruptors who are turning their passion into progress.
If you're an ambitious mind looking for career advice, business inspiration, or motivation to take the next step, I hope this show brings you some inspiration and relatability, and helps you see yourself in aspects of these stories.
Hosted on Acast. See acast.com/privacy for more information.
The Podcast for Fellow Ambitious Minds!
Welcome to Ambitious Minds, where Jay uncovers the inspiring stories of relatable, ambitious individuals who are all looking to leave a mark in their industry - whether they’re climbing the corporate ladder, launching startups, or reinventing their careers.
Each episode covers key topics such as career growth, entrepreneurship, overcoming impostor syndrome, networking, personal branding, business strategy, and the relentless pursuit of success. Expect raw, relatable insights from rising stars and industry disruptors who are turning their passion into progress.
If you're an ambitious mind looking for career advice, business inspiration, or motivation to take the next step, I hope this show brings you some inspiration and relatability, and helps you see yourself in aspects of these stories.
Hosted on Acast. See acast.com/privacy for more information.
Xenia Muether is an entrepreneur who’s turned her ADHD diagnosis into a superpower for her business.
Leaving the corporate world behind, Xenia built her own niche marketing agency. She talks about the challenges she faced, from overcoming self-doubt to navigating the most difficult year for her business.
Xenia also opens up about her ADHD diagnosis in her 20s and how this helped her better understand her brain, tap into its strengths, and develop a leadership style that works for her. She discusses her strategies for managing ADHD and using it to her advantage in business.
Xenia also shares advice for companies looking to market the brand, including how understanding generational differences - especially for Gen Z and Gen Alpha - is key to successful marketing strategies. Plus, she discusses why having a clear target audience is crucial and how working with challenger and impact brands helped shape her approach.
00:00 Introduction
01:03 Personal Background and Career Beginnings
01:45 Transition to London and Career Growth
03:19 Realising the Need for Change
05:01 Starting the First Agency
07:52 Expanding into New Markets
09:19 Working with Challenger and Impact Brands
12:30 Full-Service Marketing Strategies
14:16 Importance of Target Audience Analysis
19:18 Platform-Specific Marketing Approaches
22:43 The Rise of AI in Marketing
26:50 Generational Differences in Marketing
30:32 The Demand for Authenticity
37:55 Balancing Convenience and Privacy
39:52 Cultural Differences and Personal Reflections
41:11 Ambitions and Overcoming Barriers
46:19 Balancing Business Operations and Growth
46:38 Time Management Strategies
47:20 Delegation and Team Trust
49:51 ADHD Diagnosis and Impact
52:11 Harnessing ADHD as a Superpower
55:59 Challenges of ADHD in Daily Life
01:05:25 Navigating a Tough Business Year
01:08:06 Overcoming Self-Doubt and Imposter Syndrome
01:14:32 Advice for Aspiring Entrepreneurs
01:24:07 Future Ambitions and Business Growth
Follow Xenia
Wonderwork - https://www.wonderwork.digital/
Pink Orange - https://www.pink-orange.co.uk/
LinkedIn - https://uk.linkedin.com/in/xenia-muether
Get In Touch
LinkedIn - www.linkedin.com/in/jay-lawrence-5a4b3357/
Website - ambitiousmindspodcast.com
Instagram - www.instagram.com/ambitiousmindspodcast
Hosted on Acast. See acast.com/privacy for more information.
