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AMA Marketing / And with Bennie F. Johnson
Bennie F. Johnson
54 episodes
2 months ago
In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and… Join us as we explore life through a marketing lens, delving into conversations with individuals that flourish at the intersection of the unexpected. In this podcast, we’ll introduce you to the visionaries whose stories you might not have heard but are exactly the ones you need to know. Through thought-provoking conversations, we’ll unravel the challenges, triumphs, and pivotal moments that have been shaped by marketing. Each episode will be an invitation to explore opportunities that help us uncover the innovation, design, and the cutting-edge strategies that are the future of marketing. We invite you to join us as we talk with pioneering marketers, creative geniuses, and trailblazers who are revolutionizing the world around us.
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Marketing
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All content for AMA Marketing / And with Bennie F. Johnson is the property of Bennie F. Johnson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and… Join us as we explore life through a marketing lens, delving into conversations with individuals that flourish at the intersection of the unexpected. In this podcast, we’ll introduce you to the visionaries whose stories you might not have heard but are exactly the ones you need to know. Through thought-provoking conversations, we’ll unravel the challenges, triumphs, and pivotal moments that have been shaped by marketing. Each episode will be an invitation to explore opportunities that help us uncover the innovation, design, and the cutting-edge strategies that are the future of marketing. We invite you to join us as we talk with pioneering marketers, creative geniuses, and trailblazers who are revolutionizing the world around us.
Show more...
Marketing
Business,
News,
Business News,
Management
Episodes (20/54)
AMA Marketing / And with Bennie F. Johnson
Journey to transformation, evolution, and growth mindset
Kate Price and Adam Tremblay of Prophet join AMA's Bennie F. Johnson to talk about transformational journeys, how marketing teams collaborate and how thoughts are evolving around a growth mindset.
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1 month ago
29 minutes 3 seconds

AMA Marketing / And with Bennie F. Johnson
Human intelligence, ethical leadership, and why the fundamentals remain
Dr. Rajesh Bagchi, the R.B. Pamplin Professor of Marketing at the Pamplin College of Business, Virginia Tech, joins AMA's Bennie F. Johnson to talk about AMA community, human intelligence, ethical leadership, and why the tools might change but the fundamentals remain.
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1 month ago
39 minutes 52 seconds

AMA Marketing / And with Bennie F. Johnson
Global impact of marketing, making marketing better, and the circular economy
Alexis Eyre and Paul Randle, AMA’s 2024 Berry Book Award and authors of the book, “Sustainable Marketing: The Industry’s Role in a Sustainable Future”, join AMA's Bennie F. Johnson to talk about the global impact of marketing, why we all need to make marketing better, and the circular economy.
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1 month ago
39 minutes 57 seconds

AMA Marketing / And with Bennie F. Johnson
From Ding Dongs to NASA and the homogeny of design
Rebekah Pagis, President of Design Bridge, joins AMA's Bennie F. Johnson to talk about the importance of brand core, the excitement of branding a rocket ship, and why brand work needs to evolve.
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1 month ago
38 minutes 47 seconds

AMA Marketing / And with Bennie F. Johnson
Finding talent, tackling risk aversion, and the necessity of curiosity
Jason Brown, CEO of Pearlfisher, joins AMA's Bennie F. Johnson to talk about finding talent that exceeds you, tackling risk aversion, and why curiosity and faith are both necessary
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1 month ago
36 minutes 50 seconds

AMA Marketing / And with Bennie F. Johnson
Helping others, a convergence of marketing worlds, and supercharging your work
Dov Hoffman, Vice President, B2B Marketing, Weber Shandwick, joins AMA's Bennie F. Johnson to talk about the importance of helping others, a convergence of marketing worlds, and why understanding your core principles can supercharge your work.
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1 month ago
41 minutes 52 seconds

AMA Marketing / And with Bennie F. Johnson
Leaning into luck, measuring authenticity, and culture as a skillset
Donna Sharp, Managing Director for MediaLink and current partner at United Talent Agency, joins AMA's Bennie F. Johnson to talk about why it's important to lean into luck, why we should measure authenticity, and why culture is a skillset.
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1 month ago
41 minutes 28 seconds

AMA Marketing / And with Bennie F. Johnson
Broad role of the CMO, unlocking challenges, and understanding the business
David Edelman, author of Personalized: Customer Strategy in the Age of AI, joins AMA's Bennie F. Johnson to talk about the role of the CMO, why we need to unlock challenges, and most of all, understand the business.
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3 months ago
43 minutes 13 seconds

AMA Marketing / And with Bennie F. Johnson
Moments of aha, creative destruction, and applying the so what
Marcus Collins, author of For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, joins AMA's Bennie F. Johnson to talk about finding those aha moments, the value of creative destruction, and why we need to show up, know the text, and have an opinion.
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3 months ago
49 minutes 19 seconds

AMA Marketing / And with Bennie F. Johnson
The importance of nostalgia in rest, global scale and local experience, and taking the time to imagine and create your own future.
Jon Cook, the Global CEO of VML, joins AMA's Bennie F. Johnson to talk about the importance of nostalgia in rest, global scale and local experience, and taking the time to imagine and create your own future.
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4 months ago
43 minutes 14 seconds

AMA Marketing / And with Bennie F. Johnson
Being the chief magic officer, learning to accept feedback, and getting better at dealing with dealing with change.
Eugenia Blackstone the Chief Marketing Officer for Iris Powered by Generali joins AMA's Bennie F. Johnson to talk about the being the chief magic officer, learning to accept feedback and making teams work, and knowing that the more you deal with change, the better you are at dealing with change.
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4 months ago
40 minutes 36 seconds

AMA Marketing / And with Bennie F. Johnson
Retail and changes in commerce, making mind leaps, and the value of the foundational elements of marketing
Steve Dennis, author of Leaders Leap: Transforming Your Company at the Speed of Disruption, joins AMA's Bennie F. Johnson to talk about retail and changes in commerce, why making mind leaps can change your outlook, and the value of the foundational elements of marketing.
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4 months ago
41 minutes 8 seconds

AMA Marketing / And with Bennie F. Johnson
The travel mindset and the travel vertical, creating the living room in the sky, and complexity of logistics
Richard Nunn, the CEO of Mileage Plus for United Airlines, joins AMA's Bennie F. Johnson to talk about the travel mindset and how we need to change our thinking around travel verticals, the value of creating the living room in the sky, and complexity of logistics.
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4 months ago
39 minutes 44 seconds

AMA Marketing / And with Bennie F. Johnson
Being fearless, the expanding senior executive marketing space, staying connected, and the value of critical thinking.
Tiffany Wilburn, Fractional CMO at Clever Disruption, joins AMA's Bennie F. Johnson to talk about why being fearless is important, the expanding senior executive marketing space, staying connected, and the value of critical thinking.
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4 months ago
39 minutes 29 seconds

AMA Marketing / And with Bennie F. Johnson
Difference between the map and terrain, deeply understanding people, and why marketing is about humanity.
Paul Frampton, Global President of Control vs Exposed (CvE), joins AMA's Bennie F. Johnson to talk about the difference between the map and the terrain, deeply understanding people, and why marketing is about humanity.
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4 months ago
39 minutes 40 seconds

AMA Marketing / And with Bennie F. Johnson
Resistance to change in higher education, finding good ideas in non-traditional spaces, and why we need to do the research.
Brian Rosenberg, President Emeritus, Macalester College and author of the book, Whatever It Is, I’m Against It: Resistance to Change in Higher Education, joins AMA's Bennie F. Johnson to talk about why there is resistance to change in higher education, how to find good ideas in non-traditional spaces, and why we need to do the research.
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4 months ago
37 minutes 47 seconds

AMA Marketing / And with Bennie F. Johnson
Navigating chaos, the need to change the trajectory of business, and the impact of the Hispanic market.
José Villa, CEO of Sensis, joins AMA's Bennie F. Johnson to talk about how we navigate chaos, the need to change the trajectory of business and the power of integration, and the impact of the Hispanic market.
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4 months ago
36 minutes

AMA Marketing / And with Bennie F. Johnson
Exclusive Episode—Insights from Marketing Leaders: Building Brands, Empowering Teams, and Connecting with Customers
In this special "CMO Mashup" episode, AMA's brings together insights from top marketing leaders across industries to explore the strategic and human sides of marketing. Join us for a powerful discussion that showcases diverse approaches to building resilient brands, nurturing creativity, and forging authentic connections in today’s marketing landscape. Guests Include: Dan Csont with Corpay, Radhika Duggal with Major League Soccer, Alex Morrison with Pearpop, Leah Chandler with Discover Puerto Rico, Clemence Sop with InterSystems, Krenda Frushour with Blistex Inc., Erin Levzow with Batch & Box, and Robert Rose with The Content Advisory.
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7 months ago
35 minutes 53 seconds

AMA Marketing / And with Bennie F. Johnson
Career journey from consulting to in-house, sustainability, the capacity of caring, and why design has the power to transform.
Marketing / And Live from New York City, Episode 4: Forest Young, Executive Director of Design, FUNDAMENTAL.co joins AMA's Bennie F. Johnson to talk about his career journey from consulting to in-house design leader, the importance of sustainability as more than a discussion point, the capacity of caring, and why design has the power to transform.
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9 months ago
20 minutes 19 seconds

AMA Marketing / And with Bennie F. Johnson
The academic journey in marketing, encouraging the next generation of marketers, and the importance of relationships
Marketing / And Live from New York City, Episode 2: Lerzan Aksoy, Ph.D., Gabelli School of Business, Fordham University joins AMA's Bennie F. Johnson to talk about her academic journey in marketing, how she is helping to encourage the next generation of marketers to be lifelong learners, and the importance of relationships.
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9 months ago
20 minutes 4 seconds

AMA Marketing / And with Bennie F. Johnson
In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and… Join us as we explore life through a marketing lens, delving into conversations with individuals that flourish at the intersection of the unexpected. In this podcast, we’ll introduce you to the visionaries whose stories you might not have heard but are exactly the ones you need to know. Through thought-provoking conversations, we’ll unravel the challenges, triumphs, and pivotal moments that have been shaped by marketing. Each episode will be an invitation to explore opportunities that help us uncover the innovation, design, and the cutting-edge strategies that are the future of marketing. We invite you to join us as we talk with pioneering marketers, creative geniuses, and trailblazers who are revolutionizing the world around us.