Coach Anderson and Coach Rhett, sit down and discuss one of the seven primal branding elements that went into the rebrand from Gem City CrossFit to Altered Gym. This is just one of a series of podcasts where we really dig deep into the changes and what we are looking to accomplish with the change. We hope this helps differentiate us from the rest of the gyms in town and gives you a better idea of the changes we made. Enjoy the episode!