
How do we preserve the irreplaceable human element in journalism and creativity as AI transforms the media landscape?
In the second episode of ALTeR Legally Wired's "AI in Creativity" season, Professor Alexandra Andhov speaks with Laura Ellis, whose journey from BBC journalism into AI development offers unique insights into the media's evolving relationship with artificial intelligence.
From translation services to productivity tools, Laura reveals how AI is revolutionising media production while examining the crucial balance between leveraging AI's capabilities and maintaining journalistic trust. The conversation tackles one of the media's most pressing challenges: personalising content without creating dangerous filter bubbles or losing the shared experience that traditional news provides. Through compelling examples—including an Italian publication caught using AI-generated articles—we dive into the broader implications for creativity and engage in a philosophical conversation about context in art. As AI offers "infinite context and no context at the same time," discover whether artificial intelligence can truly replicate the human context that gives meaning to creative work, and what this means for the future of human-made art.
Timestamps:
(00:00) Introduction
(01:41) Laura's journey from journalism to AI R&D
(03:15) How is AI being used in traditional news media? (05:45) Trust and responsibility in AI journalism
(08:50) The BBC's approach to AI deployment
(13:50) How do we implement media feed personalisation responsibly?
(18:27) How will the public's relationship change with media when AI-generated content becomes prominent?
(22:32) What elements of creativity will remain unchanged as AI capabilities advance?
(29:00) Examples of AI in other forms of art
(31:00) Concluding Remarks
This episode is produced in collaboration with AI Forum NZ at the University of Auckland, Faculty of Law.