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Alt Marketing School

Fab Giovanetti

292 episodes

23 hours ago

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this throwback snippet, Dan Nelken talks about how important structure is for being creative, especially when writing copy. He shows us how using prompts and techniques can help you get past that dreaded blank page and boost your creativity. ABOUT OUR TEACHER Dan Nelken is the author of the international best-selling book "A Self-Help Guide for Copywriters," which...

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All content for Alt Marketing School is the property of Fab Giovanetti and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this throwback snippet, Dan Nelken talks about how important structure is for being creative, especially when writing copy. He shows us how using prompts and techniques can help you get past that dreaded blank page and boost your creativity. ABOUT OUR TEACHER Dan Nelken is the author of the international best-selling book "A Self-Help Guide for Copywriters," which...

Show more...

Episodes (20/292)

Alt Marketing School

EP 244 - Bitesize: Cultural Sensitivity in Marketing

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this episode, Fab brings back a snippet from her chat with Ange Lyons about brand associations and why cultural sensitivity matters so much in marketing today. The conversation gets into how thoughtful branding helps build trust and credibility - something every marketer needs to understand. ABOUT OUR TEACHER Angela Lyons is a brand and marketing graphic designer ...

5 days ago

7 minutes

Alt Marketing School

EP 243 - Bitesize: Challenging the Norm of Marketing Strategy

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this short throwback, Fab chats with Joe Burns, head of strategy at Quality Meets Creative. They talk about strategies that actually make a difference - ones that transform organisations, shake up competitive landscapes, and improve consumer experiences. Joe encourages marketers to question the status quo and try new approaches rather than just following the crowd...

1 week ago

9 minutes

Alt Marketing School

EP 242 - Bitesize: Mastering Your Brand's Voice

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this throwback, Fab and Nick chat about brand voice, highlighting how authenticity and humour can help you connect with your audience. They look at how brands can show their personality through tone and messaging, with plenty of real-world examples to make it clear. ABOUT OUR TEACHER Nick Parker is a writer and brand voice expert who helps brands find their unique...

2 weeks ago

8 minutes

Alt Marketing School

EP 241 - Bitesize: Mastering SOPs for Marketing Success

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this short episode, Bethan Wright breaks down why SOPs (Standard Operating Procedures) are so crucial for social media managers. She explains how they help you scale your business and keep your client experience consistent across the board. She also dives into how templates can streamline your workflow and free up your schedule. ABOUT OUR TEACHER Bethan Wright is ...

3 weeks ago

8 minutes

Alt Marketing School

EP 240 - Bitesize: Email Personalisation that Matters

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ This short episode taken from our conversation with Yuval Ackerman dives into ethical email marketing and why segmenting your audience really matters. You'll get practical tips to level up your marketing and build stronger connections with your subscribers. Plus, we'll point you toward some helpful resources to sharpen your skills along the way. ABOUT OUR TEACHER Yuv...

1 month ago

7 minutes

Alt Marketing School

EP 239 - Bitesize: Unlocking Growth on TikTok

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this episode, we're kicking off a series of short episodes all about effective marketing strategies, with a special focus on TikTok. We chat about practical growth strategies, how to create content that resonates, and why paying attention to your analytics really matters for TikTok success. ABOUT OUR TEACHER Penny Walker (@BarBrusa_Social) specialises in tea...

1 month ago

10 minutes

Alt Marketing School

EP 238 - The Marketing Skills Gap: Generalist or Specialist with Michelle Boland

Join Michelle Boland, MBA, as she shares her insights on being a generalist marketer in today's fast-paced world. From her time in agencies to leading big marketing teams, Michelle breaks down why being versatile matters - even when everyone's talking about specialising. ABOUT YOUR TEACHER With over 20 years broad marketing experience, Michelle is the marketing muscle needed to grow any business. With B2B, B2C and D2C experience all in her back pocket, her creativity is only...

1 month ago

46 minutes

Alt Marketing School

EP 237 - Roundtable Discussion: Is Marketing Broken?

Wondering why marketing feels more overwhelming than ever? You’re not alone. In this episode, Fab, Becca, Emma, and Lea unpack the new challenges facing marketers—from unrealistic job expectations to the emotional toll of constant “doing.” They also reveal how communication and setting boundaries can make all the difference. Tune in for actionable tips and refreshingly honest stories every marketer needs to hear. ABOUT YOUR CO-HOST Becca Holloway is an award-winning social media consultant wi...

1 month ago

46 minutes

Alt Marketing School

EP 236 - Behind the Campaign with Ruth Lee from Citypress

We’re shining the spotlight on Ruth Lee, Senior Director at Citypress, as we dive into the strategies, and lessons from her career. In this episode, Ruth shares her journey from graduate hire to senior leadership, her approach to integrating purpose into campaigns, and her secrets to building cohesive teams that thrive. Ruth will be back with a workshop for Summer School 🏫 If you haven’t already, join us for a full Summer of free recorded classes - grab your free ticket ABOUT YOUR TEACHER Rut...

2 months ago

30 minutes

Alt Marketing School

EP 235 - Behind the Campaign with Charlie Terry from Ceek Marketing

Dive into the world of digital marketing with Charlie Terry from CEEK Marketing. Discover how his journey from hospitality to founding multiple agencies shaped his approach to omnichannel campaigns, client management, and agency growth. Fab and Charlie discuss the evolution of marketing, the importance of diverse skill sets in agencies, and the challenges of growing a marketing agency. ABOUT YOUR TEACHER Charlie Terry, is the founder of multiple London-based companies, including CEEK Ma...

2 months ago

35 minutes

Alt Marketing School

EP 234 - Stop Sleeping on Paid Content with Amy Cook

In this episode, Fab sits down with Amy Cook, founder of Mango and Wild, to demystify all things paid advertising. Whether you're a total ads newbie or want to sharpen your PPC skills, they cover everything from budget-friendly campaign tips to busting common advertising myths. Amy shares her no-nonsense approach to making ads and SEO more accessible, practical, and fun! Tune in for straight-talking insights, relatable stories (pregnancy pillow ads, anyone?), and actionable advice to help you...

2 months ago

53 minutes

Alt Marketing School

EP 233 - Behind the Scenes of Atomicon and How to Build Community Through Events

Join Fab as she chats with Andrew and Pete about their journey with Atomicon - from how they first teamed up to the ups and downs of running events during the pandemic. They dive into what makes events truly special, sharing their insights on building community and learning from attendee feedback. The duo opens up about the nitty-gritty of launching successful events, from keeping the energy high during launch to making sure everything runs smoothly for attendees. ABOUT YOUR TEACHERS An...

2 months ago

52 minutes

Alt Marketing School

EP 232 - Building a Thriving 1k+ Gen Z Community

Carolyn from Word Tonic and Fab will be discussing anything and everything related to marketing to GEN-Z. Learn how to create authentic and meaningful connections that resonate with GEN-Z values and the power of building communities. ABOUT OUR TEACHER Carolyn is a 24-year-old copywriter and introvert who just so happens to have built a community of 1,000 global Gen-Z copywriters called Word Tonic. Her mission is simple: to help other young people like her break into advertising in a more a...

3 months ago

40 minutes

Alt Marketing School

EP 231 - How to Pivot Your Marketing During a Recession with Jess Bruno

In this episode, Fab and Jess chat about marketing during tough economic times. They explore real challenges marketers are facing today, how to adjust your message to what your audience really needs right now, and why understanding your customers' decision-making process is so important. They dive into how education plays a role in purchasing decisions, fresh approaches to sales, and what market research is telling us. Plus, they share their own recent experiences with launches, showing...

3 months ago

37 minutes

Alt Marketing School

EP 230 - The Power of Inclusive Communication with Emily Horton

Join Fab and Emily Horton as they dive into a chat about making communication more inclusive and Emily's journey from journalism to activism. They talk about creating spaces where people feel safe to give feedback, why slow and steady wins the race in business, and how to stop overthinking and start doing. ABOUT OUR TEACHER Emily is the founder of More Diverse Voices. With a combined 10 years experience in PR, journalism and social innovation, Emily has worked in busy newsrooms, bustlin...

3 months ago

56 minutes

Alt Marketing School

EP 229 - Why the Smartest Brands Use Data in their Marketing with Inge Hunter

Join Inge Hunter and Fab as they dive into a world where data meets marketing. They chat about smart ways to use data in social media, how AI is changing the game, and why emotional content still matters. You'll hear their take on breaking down complex data for clients, navigating today's crowded marketing landscape, and their thoughts on bringing more respect to the marketing profession. ABOUT OUR TEACHER Inge Hunter is a leading voice in digital marketing and the founder of Clue Content, a ...

3 months ago

48 minutes

Alt Marketing School

EP 228 - The Truth about Short Form Content in 2025

Join Fab and Becca as they chat about the world of short-form video content and why it matters for today's marketing. They get real about the common struggles people face when making videos, how to find your own unique style, and why it's worth trying different formats. They also talk about making the leap to freelancing and how to make those popular day-in-the-life videos work for you. You'll get practical tips for creating videos that grab attention, plus some smart ideas about using ...

3 months ago

40 minutes

Alt Marketing School

EP 227 - How Two Women Started a CoWorking Revolution

Join Fab as she chats with Penni Pickering about bringing people together in meaningful ways. They dive into how Cowork Crew came to be, share some great tips for making networking events feel less awkward, and talk about why having a strong community is so important for freelancers and business owners. You'll hear practical advice on hosting your own events, plus insights on how working alongside others can boost both your business and your mindset. ABOUT OUR CO-HOST Penni is one half of the...

4 months ago

31 minutes

Alt Marketing School

EP 226 - What We'd Do if We Had to Start Over in Marketing

In this episode, Fab and Emma chat about their marketing journey and what they wish they knew when starting out. They also dig into what's really going on with social media right now - especially all the changes with Instagram and TikTok - and how marketers can stay on top of their game without losing sight of what matters. ABOUT OUR CO-HOST 💛 Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital. Find out more about Emma on social TikTo...

4 months ago

39 minutes

Alt Marketing School

EP 225 - Unlocking the Power of Values in Marketing

Join our free class 🎟️ 3 Ways to Turn Your Values into Action: click here In this sneak peek of our new short course “Craft a Values-Driven Brand” , Fab and Ashlee explore the significance of values in marketing, emphasising how they shape messaging, client experiences, and overall marketing strategies. They discuss the challenges of articulating and applying values, the importance of creativity and curiosity, and the need for incremental changes in aligning business practices with core...

4 months ago

30 minutes