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Alt Marketing School

Fab Giovanetti

308 episodes

1 week ago

Join Gordon Meagher as he breaks down the essentials of keyword research and link building. He'll walk you through how SEO is changing with AI tools like ChatGPT, and why understanding what your users want is key to both ranking and creating great content. Gordon will share practical tips on finding content opportunities, using AI for keyword ideas, and building quality links. You'll also learn about cool techniques like the Skyscraper 2.0 method to help you create content that really connect...

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All content for Alt Marketing School is the property of Fab Giovanetti and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Join Gordon Meagher as he breaks down the essentials of keyword research and link building. He'll walk you through how SEO is changing with AI tools like ChatGPT, and why understanding what your users want is key to both ranking and creating great content. Gordon will share practical tips on finding content opportunities, using AI for keyword ideas, and building quality links. You'll also learn about cool techniques like the Skyscraper 2.0 method to help you create content that really connect...

Show more...

Episodes (20/308)

Alt Marketing School

EP 260 - Why Topic Research is the New Keyword Research

Join Gordon Meagher as he breaks down the essentials of keyword research and link building. He'll walk you through how SEO is changing with AI tools like ChatGPT, and why understanding what your users want is key to both ranking and creating great content. Gordon will share practical tips on finding content opportunities, using AI for keyword ideas, and building quality links. You'll also learn about cool techniques like the Skyscraper 2.0 method to help you create content that really connect...

1 week ago

49 minutes

Alt Marketing School

EP 259 - How to Make Your Marketing More Accessible with Katherine Lewis

Katherine Lewis unpacks how to create marketing that works for everyone and why inclusive design leads to better results across the board. ccessibility advocate Katherine Lewis to explore how brands can create content and campaigns that include all audiences. 🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator. 🎓 Get a free taster class at: amschool.click/accelerator ABOUT OUR TEACHER 💛 Katherine(she/her) is an accessibility consultant and inclusive business st...

2 weeks ago

27 minutes

Alt Marketing School

EP 258 - Shameless Plug: Mastering Black Friday & Holiday Strategies in 2025

Join our Black Friday & holiday season strategy deep dive: click here Access the Seasonal campaign planner: click here Join Fab as we chat about turning Black Friday from a chaotic last-minute scramble into something you can actually plan for. We'll look at how to set up a proper two-month runway, craft personalised offers that make sense, and build genuine connections with your community, without just slashing prices. This episode is full of practical tips to help you make the most ...

3 weeks ago

10 minutes

Alt Marketing School

EP 257 - Mastering Multi-Launch Strategies with Julia Saxena

Join Julia Saxena, General Manager at Forte Labs, as she walks you through the ins and outs of managing multiple product launches. Drawing from her experience with everything from self-paced courses to memberships, books, and live cohorts, Julia shows you how to make each launch more successful than the last. You'll learn practical ways to juggle multiple launches, keep your audience excited, and maintain momentum across different channels. ABOUT YOUR TEACHER Julia Saxena is the General Manag...

4 weeks ago

46 minutes

Alt Marketing School

EP 256 - Chenell Basilio on How Top Newsletter Creators Grew Their Lists to 50k+

Join us for a chat with Chenell Basilio, founder of Growth in Reverse, as she shares her journey into email marketing and newsletter growth. Drawing from her hands-on experience and research of successful newsletters, Chenell breaks down what really works when it comes to building an engaged audience. Perfect for both beginners and experienced marketers looking to level up their newsletter game. ABOUT YOUR TEACHER Chenell is the founder of Growth In Reverse, a newsletter and podcast where she...

1 month ago

56 minutes

Alt Marketing School

EP 255 - Discovering Your Zone of Genius & Unlock Your True Potential

Join Victoria Cumberbatch as she breaks down the Zone of Genius - your secret weapon for personal and professional growth. She walks us through how finding your genius can help you feel more fulfilled and successful in your work. Victoria gets real about her own journey and shares some handy tips to help you figure out where your genius truly lies. Listen in to learn how to match your work with what you're naturally great at, and create positive changes for a more energized and productive lif...

1 month ago

52 minutes

Alt Marketing School

EP 254 - How to Build a Sustainable Marketing Practice with Liana Fricker

Liana Fricker joins Fab to explore what it really means to build sustainability into your marketing, from daily practices to long-term business impact. This episode is a must-listen for founders, freelancers, and teams ready to embed purpose into every campaign. 🎙️ This conversation was originally recorded as part of the Ethical & Sustainable Marketing Accelerator. 🎓 Access a free taster class at: amschool.click/accelerator ABOUT OUR TEACHER 💛 Liana is Founder of Inspiration Space – a hig...

1 month ago

23 minutes

Alt Marketing School

EP 253 - 5 Ways to Build a Marketing Career Aligned to your Values

Join us for a down-to-earth chat with Mercy Abel, a marketer who's passionate about values-driven work. She'll share her journey of staying true to her values while navigating the marketing world. From her work with Unlocked to her experiences with mentorship, Mercy opens up about making choices that feel right both personally and professionally. Whether you're new to marketing or looking to reconnect with what matters most to you, this session will help you think about how to bring your auth...

1 month ago

54 minutes

Alt Marketing School

EP 252 - Making Your Marketing More Sustainable with James Gill

James Gill shares practical steps to reduce the environmental impact of your marketing, without sacrificing performance. A grounded take on sustainability that actually works. Whether you're just starting out or looking to refine your sustainable approach, this episode will give you real, actionable ideas you can start using today. 🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator. 🎓 Grab your free taster class at: amschool.click/accelerator ABOUT OUR TEACHER...

2 months ago

27 minutes

Alt Marketing School

EP 251 - Shameless Plug: What’s Working in Email Marketing Right Now

Join our email marketing deep dive: click here In this bonus episode, Fab chats about email marketing and how it's changing in 2025. We’ walk you through common mistakes to avoid and why email is still such a valuable channel for your business. You'll learn practical tactics like micro-segmentation, focused newsletters, and working with creators to make your emails more effective. RESOURCES ✍️ Deep dive session: click here All-access pass: click here Support the show CONNECT ...

2 months ago

8 minutes

Alt Marketing School

EP 250 - Accessible Marketing & Neurodiversity in Business with Tania Gerard

What does accessible marketing actually look like in practice? Tania Gerard breaks it down — sharing how to create campaigns that include neurodiverse audiences and reflect the full spectrum of human experience. 🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator. 🎓 Get a free taster class at: amschool.click/accelerator ABOUT OUR TEACHER 💛 Tania Gerard is an accessible marketing consultant, neurodiversity trainer, and founder of Tania Gerard Digital UK. With he...

2 months ago

33 minutes

Alt Marketing School

EP 249 - Funding 101: Understanding Your Options for Business Growth with Fran Spooner

Let's dive into the world of business funding with Fran Spooner. She walks us through everything from bootstrapping to angel investors, venture capital, crowdfunding, and loans. Whether you're thinking about getting external funding or growing your business on your own, Fran offers a straightforward guide to help you understand your options, evaluate what's best for you, and avoid common pitfalls. Ready to make smart decisions about funding your business? This episode will give you the insigh...

2 months ago

41 minutes

Alt Marketing School

Shameless Plug: 5 Questions That Will Transform Your Q4 Marketing Strategy

Join our next strategy planning session: click here In this episode, Fab talks about why asking 5 reflective questions is so important for your marketing strategy. She points out that instead of chasing new tools or trends, marketers should really focus on understanding their audience and taking a good look at their own practices. Fab shares some really powerful questions that can help marketers get clarity and improve their strategies. She also invites listeners to join a strategy plan...

2 months ago

8 minutes

Alt Marketing School

EP 248 - Building Inclusive Networks & Events with Lauralee Whyte

Event strategist and talent connector Lauralee Whyte shares her frameworks for building inclusive, values-led networks, and why visibility means nothing without belonging. Learn how to build diverse, inclusive networks that go beyond tokenism. 🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator. 🎓 Explore the full experience and access a free taster class at: amschool.click/accelerator ABOUT OUR TEACHER 💛 For nearly a decade, Lauralee has been at the heart of b...

3 months ago

30 minutes

Alt Marketing School

EP 247 - The Psychology of High-Converting Quizzes with Maxwell Nee

Meet Maxwell Nee, Chief Revenue Officer at ScoreApp, as he walks you through Scorecard Marketing - a clever way to mix quizzes with data to get quality leads. Maxwell breaks down the psychology of warm leads, shows you how to ask questions that get results, and explains how using personalised insights can boost your marketing game. You'll learn how to build lead-generation tools that actually work and drive up those conversion rates, whether you're running solo or managing a small team. ABOUT...

3 months ago

41 minutes

Alt Marketing School

EP 246 - Bitesize: How to Protect your Zone of Genius

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this final snippet, Shannon Matson, CEO of Social Bungalow, shares practical strategies for scaling marketing businesses. She talks about why systems and processes matter, how to delegate effectively, and ways to create a better environment for your clients. ABOUT OUR TEACHER Shannon Matson is the CEO and Founder of The Social Bungalow, an education and strategy...

3 months ago

9 minutes

Alt Marketing School

EP 245 - Bitesize: The Role of Systems in Copywriting

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this throwback snippet, Dan Nelken talks about how important structure is for being creative, especially when writing copy. He shows us how using prompts and techniques can help you get past that dreaded blank page and boost your creativity. ABOUT OUR TEACHER Dan Nelken is the author of the international best-selling book "A Self-Help Guide for Copywriters," which...

3 months ago

8 minutes

Alt Marketing School

EP 244 - Bitesize: Cultural Sensitivity in Marketing

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this episode, Fab brings back a snippet from her chat with Ange Lyons about brand associations and why cultural sensitivity matters so much in marketing today. The conversation gets into how thoughtful branding helps build trust and credibility - something every marketer needs to understand. ABOUT OUR TEACHER Angela Lyons is a brand and marketing graphic designer ...

3 months ago

7 minutes

Alt Marketing School

EP 243 - Bitesize: Challenging the Norm of Marketing Strategy

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this short throwback, Fab chats with Joe Burns, head of strategy at Quality Meets Creative. They talk about strategies that actually make a difference - ones that transform organisations, shake up competitive landscapes, and improve consumer experiences. Joe encourages marketers to question the status quo and try new approaches rather than just following the crowd...

4 months ago

9 minutes

Alt Marketing School

EP 242 - Bitesize: Mastering Your Brand's Voice

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket _______ In this throwback, Fab and Nick chat about brand voice, highlighting how authenticity and humour can help you connect with your audience. They look at how brands can show their personality through tone and messaging, with plenty of real-world examples to make it clear. ABOUT OUR TEACHER Nick Parker is a writer and brand voice expert who helps brands find their unique...

4 months ago

8 minutes