In this special episode of Almost Productive, our team celebrates two years of hosting and producing the podcast. (Time flies when you're having fun!) Tune in to hear our favorite moments, things we've learned and what this milestone means.
Ready to make some magic? Let’s do this! Have your people call our people and we’ll do lunch. Or, give us a jingle, shoot us an email, fill out your deets, pop off a letter ... whatever your method, we’ll be pleased as punch to hear from you!
Whether it’s written, spoken or shown, everything your business produces builds (or breaks) trust. Editing should be a key part of your marketing strategy to ensure your brand comes across as professional and aligned with your tone. In this episode of Almost Productive, our hosts share faux pas they’ve seen in the wild, editing tips and more.
Ready to make some magic? Let’s do this! Have your people call our people and we’ll do lunch. Or, give us a jingle, shoot us an email, fill out your deets, pop off a letter ... whatever your method, we’ll be pleased as punch to hear from you!
Website: newbostoncreative.com
When it comes to marketing decisions, some of them really grind our gears. In this Coffee Break, we're petting our marketing peeves — from novel-length billboards to unimpressive stock photos. Warning: mild ranting ahead.
Ready to make some magic? Let’s do this! Have your people call our people and we’ll do lunch. Or, give us a jingle, shoot us an email, fill out your deets, pop off a letter ... whatever your method, we’ll be pleased as punch to hear from you!
Website: newbostoncreative.com
Email: info@newbostoncreative.com
We love ALL of our clients—and we know strong relationships make for the best work. In this episode, the Almost Productive team shares the good, the bad and the Comic Sans. From setting expectations to spotting red flags, we’re swapping stories, offering advice and breaking down what makes a creative partnership succeed.
Ready to make some magic? Let’s do this! Have your people call our people and we’ll do lunch. Or, give us a jingle, shoot us an email, fill out your deets, pop off a letter ... whatever your method, we’ll be pleased as punch to hear from you!
Website: newbostoncreative.com
Get ready for some hot (marketing) fun in the summertime as the Almost Product crew breaks down the perks and pitfalls of marketing when the weather warms up. Even if your brand isn’t among the top summer verticals, your marketing shouldn’t take a vacation.
Ready to make some magic? Let’s do this! Have your people call our people and we’ll do lunch. Or, give us a jingle, shoot us an email, fill out your deets, pop off a letter ... whatever your method, we’ll be pleased as punch to hear from you!
Website: newbostoncreative.com
The missing link in your social strategy might just be LinkedIn. Sometimes dismissed as a job-hunting platform, LinkedIn boasts a highly engaged audience of professionals, and the marketing data shows it. In this episode, Addie breaks down why she’s pro LinkedIn.
Ready to make some magic? Let’s do this! Have your people call our people and we’ll do lunch. Or, give us a jingle, shoot us an email, fill out your deets, pop off a letter ... whatever your method, we’ll be pleased as punch to hear from you!
Website: newbostoncreative.com
From scare tactics to comedic and everything outside and in-between, there are a number of ways to market to your audience. The team goes through a handful of tactics and break down which ones work and don't work for them.
Ready to make some magic? Let’s do this! Have your people call our people and we’ll do lunch. Or, give us a jingle, shoot us an email, fill out your deets, pop off a letter ... whatever your method, we’ll be pleased as punch to hear from you!
Website: newbostoncreative.com
Email: info@newbostoncreative.com
A good brainstorm session doesn't just require a bunch of creatives shouting out ideas. It needs a set of rules to allow the best ideas to surface. Julie and the team guide you through their tips and tricks to lead a constructive brainstorming session.
Ready to make some magic? Let’s do this! Have your people call our people and we’ll do lunch. Or, give us a jingle, shoot us an email, fill out your deets, pop off a letter ... whatever your method, we’ll be pleased as punch to hear from you!
Website: newbostoncreative.com
Email: info@newbostoncreative.com
Would you want to know if your colleagues were going to happy hour without you? Working remotely has its share of plusses and minuses. (Grabbing a drink virtually falls squarely in the second category.) From increased productivity to decreased access to coworkers’ snacks, the team explores what works — and what doesn’t — in our hybrid team.
Ready to make some magic? Let’s do this! Have your people call our people and we’ll do lunch. Or, give us a jingle, shoot us an email, fill out your deets, pop off a letter ... whatever your method, we’ll be pleased as punch to hear from you!
Website: newbostoncreative.com
Email: info@newbostoncreative.com
Web accessibility ensures that everyone can use or consume online content, no matter their ability status. Making sure your online presence is totally web accessible isn't just the right thing to do, it's legally required. Listen in as the Almost Productive hosts discuss common accessibility mistakes and how to fix them.
Ready to make some magic? Let’s do this! Have your people call our people and we’ll do lunch. Or, give us a jingle, shoot us an email, fill out your deets, pop off a letter ... whatever your method, we’ll be pleased as punch to hear from you!
Website: newbostoncreative.com
Email: info@newbostoncreative.com
Just because the Super Bowl is over doesn't mean we're done discussing the commercials! Our team highlights our MVC (Most Valuable Commercial) as well as other favorite comedic, serious and meh commercials from the Big Game.
MVC
ChatGPT: https://www.youtube.com/watch?v=kIhb5pEo_j0
Favorite Comedic
Liquid Death: https://www.youtube.com/watch?v=jqtWWWhIMas
Totino's Pizza Rolls: https://www.youtube.com/watch?v=FIYkPHUiCW4
Bud Light: https://www.youtube.com/watch?v=x7qbswwBCDo
Go Daddy: https://www.youtube.com/watch?v=Mc-XvA9sNKU
Serious Commercials
Novartis: https://www.youtube.com/watch?v=vVCU6sg8cjk
Nike: https://www.youtube.com/watch?v=b0Ezn5pZE7o
Meh Commercials
Mountain Dew: https://www.youtube.com/watch?v=8QPLoTLAdh8
Tubi: https://www.youtube.com/watch?v=SMDrZDhxWBs
RITZ Crackers: https://www.youtube.com/watch?v=xNjINFAdmhI
From car dealerships to law firms, the team weighs in on the good, bad and ugly of local commercials. Should you feature your kids in your commercial? Should you double down on humor? Should you play it straight and be sincere? (Spoiler: no, probably not and for sure.)
Join us for a lively discussion of common categories, crazy themes and more.
Do you set annual resolutions? Or is New Year’s Day just another 24 hours? Either way, we’re willing to bet you’ve noticed some of the marketing trends that pop up like clockwork around this time. Our Almost Productive hosts are here to break it all down — from New Year’s statistics to brand strategy. Plus, we discuss our own experiences with the trend.
Rebranding a business is no joke! From (seemingly) simple website refreshes to logo updates, there’s a lot to consider before, during and after the process. Listen in as our Almost Productive hosts discuss questions to ponder before rebranding, pitfalls to avoid and keys to freshening up your look without alienating your audience. Plus, you’ll hear examples of real-life endeavors gone wrong.
In this bittersweet Coffee Break episode, the Almost Productive hosts dig deep. On the sweet side, you’ll hear everything from stories of childhood lore to preferences for faux holidays. But on the bitter end, this is (sadly) Ben’s last episode with the squad before pursuing an exciting career move. Tune in for all the details.
Silly, sassy and downright unhinged: Brands can make surprising plays on social media, with tones running the gamut from wholesome to lusty. In this Coffee Break, the team discusses a few standouts, including Wendy’s and Duolingo. Ben stumps the team with a pop quiz on some real-world social posts, and the results are surprising — at least for one team member.
Whether you geek out over data or find yourself a newbie to
marketing numbers, Julie and the rest of the podcast team dive into some of their most-asked analytics questions, from “Where the heck do I start?” to “What does success look like?” If you've been wanting to develop a measurement plan for your business or better understand how your marketing efforts are doing, join them as they cover the basics of marketing analytics.
Curious to learn more? Check out the companion blog
on our website.
In honor of the 2024 Paris Olympics, Ben takes Addie, Julie and Shawn through some friendly, marketing-style competition. From an intense A/B testing challenge to a puzzling acronym identification match, whoever wins the most gold medals becomes the inaugural Marketing Olympics champion of 2024!
As a business owner, you know just how important positive reviews can be to attracting new customers. On the flip side, negative reviews can be detrimental. In this episode, Addie and the team cover the ins and outs of best practices for responding to those Positive Pollys (yes, you should be responding to positive reviews too!) and Negative Nancys. Let’s dive in.
Why do people work where they work? Sure, the money — but what else? What keeps employees engaged and motivated? As a follow-up to our episode on marketing careers (go check it out!), Julie and the team dive in to what brings them joy on the job. Find out what’s cool about working in marketing!