If your homepage tries to say everything to everyone, chances are it’s saying nothing to anyone.
In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei tackle one of the most critical—and misunderstood—elements of B2B marketing: website messaging. Drawing from years of experience and recent work with positioning experts, they unpack the real reason most B2B sites fail to convert. It’s not your product. It’s not your pricing. It’s how you’re talking about it.
From avoiding jargon traps to defining a clear point of view, this episode delivers expert guidance and a candid look at what’s holding most B2B sites back—and a reminder that saying less (with clarity) will always get you further than trying to say it all.
In this episode:
- Why most marketers are building websites for their CEO (not their customer)
- The simple messaging mistake that’s killing your conversions
- What to learn from Basecamp vs Asana’s radically different homepages
- A practical method to uncover your true positioning voice
