Most marketing stacks aren’t designed. They just happen.In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei take a hard look at how small teams end up buried in tools they never chose. From inherited platforms and overlapping features to chaotic documentation (or none at all), they share how to clean house and rebuild a stack that actually works.It’s part strategy session, part stack intervention, and a reminder that doing less with the right tools beats doing everything with the wrong ones.In this episode:

• What a small team actually needs in its stack
• How to fix a 12-tool setup in one week
• Signs you’re overbuilt and what to do about it
• Why tool choice is really a workflow decision