Transcript







What is Apathy? The Answer Might Surprise You



Well, hey there. Welcome back. What’s this episode about? Who cares?



So, many years ago, I was with a few of my friends and one of my friends said, “What’s apathy?” And my other friend said, “Who cares?” And it took a little while to realize that he was actually answering the question.



Visualizing Motivation: The Psychology of “BeCAUSE!“



As you may or may not know, I’ve written patent-pending software now that actually can help me to do behavioral mapping. It’s an offshoot of my latest book called Because. And I’m finding there are many, many offshoots of the whole concept of Because, which is based on Freud’s pleasure principle: seek pleasure, avoid pain. The software has allowed me to visualize all of these interesting concepts that might be kind of hard to visualize. And in doing so, it’s allowed me to see things that even I didn’t see while writing the book.



Why You Never Finish Your To-Do List



Let’s talk about your to-do list to make this a little clearer. You can create a to-do list and then you can assign priorities. You can create a to-do list and then you can convince yourself that the one you really want to do is the one you should do. I talk about this in one of the chapters. You’ve probably made many to-do lists. Some of them grand, some of them small.



But like most people, you don’t have a sort of a grand overarching to-do list. Like your life list, if you will. You can get complicated. And on that life list, you can have, “I’m going to climb a mountain.” “Here’s my bucket list.” “Here’s me finding love.” Here is, “Oh, that’s right. I have to get groceries. I have to cut the grass.” Like, all these things are to-dos, and some of them are of a grander scale or not.



If you think about your own list, there might be something that you keep putting on there, but you never do it. And so if we apply monsters and unicorns and we mapped it out, we could probably see that maybe there’s something painful about it, that there’s just too much pain that this thing generates and you feel like there’s no return on investment. Or there’s just not enough pleasure generated, or there’s not enough pain being generated if you don’t do it.



The Unfinished Novel: A Case Study in Laziness vs. Apathy



Let’s take an example. Let’s say you have an awesome life doing what you do. You have your full-time job. You’re invested. You have a career and all that stuff. And one day you’re thinking, “You know what, I wouldn’t mind writing a novel, a fiction.”



So, you put that on your little to-do list and you think about it sometimes. And once in a great while, you write a few words here and there. And finally, after seeing it on your list and looking back on the fact that you’ve been writing this novel for almost a year now and have almost nothing to show for it—you know, you never really made an outline, you don’t really have much in the way of the characters or any research or anything like that.



You look at it and you might realize, if you had access to the kinds of things we talk about here on the podcast all the time, “Oh, I’m afraid of failure. That’s so strong I’m never going to finish this novel.” Or,