Marketing is one of the fastest changing business functions - and GenAI is the reason why. In this third episode of the 2nd season of Aideation, we dive into the seismic shifts happening in B2B SaaS marketing and how GenAI is rewriting the rules.

Our guest: Udi Ledergor, Chief Evangelist and former CMO at Gong

Together we explore:

- The marketing strategies that helped Gong scale to hundreds of millions in revenue

- How GenAI is cutting campaign launch time from 8 weeks to 48 hours

- Where GenAI tools help-and where they still fail

- What’s coming in the next 12–24 months, from Vibe Marketing to AI-run teams

- How to build a modern B2B marketing team from the ground up in the age of GenAI

Packed with frameworks, data points, and hard-won lessons, this episode is a must for marketers, founders, and anyone intrigued with how GenAI fundamentally changes what storytelling is.