Johna Burke highlights iterative testing, sourcing ethics, and sustainability challenges in the relationship between AI and strategic communications.

Anne Green and Mark McClennan discuss why ethics, transparency, and thoughtful leadership are essential as AI reshapes the practice and business of PR.

Brian Stempeck unpacks how AI is reshaping discovery and why PR must evolve from chasing clicks to earning credibility in AI-generated answers.

Michael Brito explains why PR pros should be leading the AI revolution and how AI is transforming insights, narratives, and reputation strategy. 

Catharine Montgomery shares how her agency is embracing AI while staying vigilant about bias and ethical use. 

Aaron Kwittken warns of PR’s existential risk and reveals how AI, data, and a mindset shift toward “communications engineering” can future-proof the industry. 

Greg Matusky unpacks how AI is enabling hyper-personalized messaging and transforming crisis response. 

Paul Cusker challenges agency leaders to make their firms discoverable in the AI era, arguing that if you’re not indexable in trusted ecosystems, you don’t exist. 

Jonny Bentwood reveals how earned media, especially platforms like Reddit, shapes what AI sees, ranks, and repeats. 

Rob Davis explains why PR pros must shape how AI tells brand stories; otherwise, the message will be written by someone else. 

Chad Latz explains why PR’s future depends on training teams to think in systems and partner with AI strategically. 

From AI slop to brand signals, Kevin Dulaney explores how PR can lead the next era of reputation management by crafting content built for humans and machines alike.