B2B Storytelling, Trust & AI: Dale Laszig on Messaging That Actually Works in 2025

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AI InterConnect Podcast

Laurent Cochet

108 episodes

1 day ago

Invite Leaders in Businesses from Proptech to B2B and Technology to AI AI Interconnect Podcast is where the next generation of business builders, Proptech pioneers, and AI-native entrepreneurs come to share raw insights, real struggles, and breakthrough ideas. Hosted by Laurent, a Proptech operator turned AI agency founder, this show isn’t another hype machine — it’s a deep-dive into what’s actually working in the trenches of real estate tech, logistics, automation, and AI adoption.

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Business

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All content for AI InterConnect Podcast is the property of Laurent Cochet and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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B2B Storytelling, Trust & AI: Dale Laszig on Messaging That Actually Works in 2025

AI InterConnect Podcast

42 minutes 40 seconds

1 month ago

B2B Storytelling, Trust & AI: Dale Laszig on Messaging That Actually Works in 2025

In this episode of the AI Interconnect podcast, host Laurent Cochet speaks with Dale Laszig, CEO of DSL Direct, about her journey in the payments industry, the evolution of PropTech, and the importance of storytelling in business. They discuss the impact of AI on communication, the shift towards omni-channel strategies, and the challenges of building a brand in a crowded market. Dale shares insights on trust in technology, lessons learned from industry executives, and her aspirations for the future of DSL Direct.

Takeaways

Dale Laszig transitioned from corporate life to founding DSL Direct to tell a bigger story.

The payments industry has evolved significantly, moving from paper to electronic transactions.

Trust is crucial in high-stakes industries like payments and PropTech.

Storytelling is essential for businesses to connect with their audience.

AI is a useful tool for brainstorming but shouldn't replace authentic voice in writing.

Executive communication has shifted towards more personal and authentic interactions.

Omni-channel communication is now a necessity for effective messaging.

Differentiation in a crowded market requires deeper engagement beyond features and benefits.

Trust is becoming easier to fake, making authenticity more important.

Scaling messages must come from a genuine desire to make a difference.

Sound bites

"I wanted to tell a bigger story."

"I found that I really loved it."

"It's getting easier to fake trust."

Chapters

00:00 Introduction to Dale Laszig and DSL Direct

01:25 The Journey to DSL Direct

03:03 The Evolution of the Payments Industry

06:34 The Role of Authenticity in Storytelling

14:15 Adapting to Client Needs

16:26 The Impact of AI on Writing

20:19 Shifts in Executive Communication

22:34 Omni-Channel Communication in B2B

23:42 The Importance of Positioning

28:26 Trust in the Age of AI

30:32 Challenges in Building DSL Direct

33:07 Lessons from Industry Executives

34:50 Blind Spots in Scaling Messages

36:26 Future Goals for DSL Direct

39:37 The Next Chapter for Dale Laszig

Keywords

AI, PropTech, FinTech, storytelling, payments industry, communication, trust, technology, executive strategies, content creation