In this AI marketing podcast [https://danchez.com/ai-marketing-podcast] episode, Dan Sanchez gets real about the ethical dilemmas AI-powered marketers are starting to face. What happens when your AI-driven efficiency starts threatening the roles of your coworkers? Dan shares a personal moment of hesitation on stage and uses it to spark a candid conversation about responsibility, leadership, and a human-first approach in an AI-driven world. He offers three powerful mental models to guide ethical decision-making and introduces the "Human Edge" framework to ensure people don't get left behind. Links:  * My Favorite AI Tools ChatGPT - https://openai.com/ * High Level Marketing Platform - https://danchez.com/highlevel * AI Podcasting Tools - https://danchez.com/podtools * n8n AI Automation Platform - https://danchez.com/n8n Timestamps  00:00 – The ethical question haunting AI-driven marketers 00:40 – Real-life tension on stage: avoiding the hard answers 01:40 – Why fear is a good sign: values over tools 02:30 – Three mental models for navigating the AI dilemma 04:40 – Introducing the "Human Edge" framework 05:50 – The call to leaders: Don't go AI-first, go human-first 06:50 – Klarna vs. Salesforce: Cautionary tales and best practices 07:30 – Practical advice for marketers and executives alike