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Agency Bytes
Agency Outsight
100 episodes
5 days ago
Agency Bytes is a podcast for owners of creative, marketing, and advertising agencies that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting. Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works as a business coach for agencies around the country. He coaches owners of branding, marketing, design, and PR agencies to conquer their goals and overcome their challenges. Learn more about Agency Outsight at www.agencyoutsight.com
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Marketing
Business,
Entrepreneurship
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All content for Agency Bytes is the property of Agency Outsight and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Agency Bytes is a podcast for owners of creative, marketing, and advertising agencies that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting. Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works as a business coach for agencies around the country. He coaches owners of branding, marketing, design, and PR agencies to conquer their goals and overcome their challenges. Learn more about Agency Outsight at www.agencyoutsight.com
Show more...
Marketing
Business,
Entrepreneurship
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Ep 125 – Dolores G Hirschmann, Masters in Clarity – Turning Thought Leadership into Pipeline
Agency Bytes
28 minutes 59 seconds
2 months ago
Ep 125 – Dolores G Hirschmann, Masters in Clarity – Turning Thought Leadership into Pipeline
Featuring: Dolores G Hirschmann, Masters in Clarity In episode 125, I sit down with Dolores Hirschmann, investor, strategist, and founder of Masters in Clarity. Dolores has built, scaled, and sold businesses—including one to Pete Vargas and Grant Cardone after growing it to eight figures. A former TEDx organizer, she now helps service professionals and thought leaders clarify their message, craft high-converting signature talks, and get booked on stages that drive real business results. We explore her journey from early internet marketing in Argentina to launching an outbound speaker agency, and she shares her framework for creating talks that convert, practical tips for pitching event organizers, and why thought leadership is still one of the most powerful growth levers for agencies. Key Bytes • Thought leadership isn’t about celebrity—it’s about clarity and consistency• A great talk is less about what you say and more about what your audience walks away with• Don’t pitch event organizers with long bios—open the door with a simple yes/no question• The best call-to-action from stage isn’t a free consultation, it’s a free resource tied to your talk• A signature talk framework can be applied to any presentation—keynote, workshop, or boardroom update• Speaking is one of the most scalable ways to build trust, demonstrate expertise, and generate new business Chapters 00:00 Welcome and introduction to Dolores Hirschmann01:18 Early internet marketing and human-to-human relationships04:58 Moving to the U.S. and pioneering online learning platforms06:26 From serial entrepreneur to coach and strategist08:19 Organizing TEDx and developing the signature talk framework11:26 Building and scaling a speaker agency to $20M+14:29 Why agencies need to lean into speaking and thought leadership15:44 Practical steps to land more speaking opportunities20:07 The seven steps of a high-converting talk23:24 How to craft calls-to-action that drive leads from stage25:23 Using QR codes and free resources to capture audience interest26:25 Masters in Clarity workshops and software for speakers27:02 Rapid fire: tap dancing, gut instincts, and buying businesses Dolores Hirschmann is an investor, strategist, speaker, and founder of Masters in Clarity, a strategy and business coaching firm. She helps service professionals grow their businesses and establish thought leadership. A former TEDx organizer, she specializes in positioning experts, authors, consultants, and coaches for success. Dolores recently sold a company to Pete Vargas and Grant Cardone, supporting its growth to multiple 8 figures in four years. She built a software platform to help speakers get placed on stages and advises businesses on preparing for profitable exits. Masters in Clarity provides fractional Chief Marketing Officer (CMO) services to help companies design and execute marketing initiatives and set up automated marketing systems. As an investor, Dolores acquires and scales small businesses, ensuring their legacy and long-term success. Connect with Dolores on their website.
Agency Bytes
Agency Bytes is a podcast for owners of creative, marketing, and advertising agencies that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting. Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works as a business coach for agencies around the country. He coaches owners of branding, marketing, design, and PR agencies to conquer their goals and overcome their challenges. Learn more about Agency Outsight at www.agencyoutsight.com