The Age of Adoption podcast explores the monumental transition from a period of social, economic, and environmental research and exploration – an Age of Innovation – to today's world in which companies across the economy are furiously deploying sustainable solutions – the Age of Adoption. Listen as our host, Keith Zakheim, CEO of Antenna Group, talks with experts from across the climate, energy, health, and real estate sectors to discuss what the transition means for business and society, and how corporates and startups can rise above competitors to lead in this new age.
This podcast is brought to you by Antenna Group, a global marketing and communications agency that partners with Fully Conscious brands — those with the courage to lead transformative change across Climate & Energy, Real Estate, Health, and beyond. Our clients include visionary corporations, startups, investors, and nonprofits who recognize that meaningful impact requires more than awareness; it demands bold action. In today's Age of Adoption, where every sector must incorporate sustainable solutions into foundational systems, we amplify brands standing at the forefront of change, shaping a better future for our planet and its people. To learn more, visit antennagroup.com.
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The Age of Adoption podcast explores the monumental transition from a period of social, economic, and environmental research and exploration – an Age of Innovation – to today's world in which companies across the economy are furiously deploying sustainable solutions – the Age of Adoption. Listen as our host, Keith Zakheim, CEO of Antenna Group, talks with experts from across the climate, energy, health, and real estate sectors to discuss what the transition means for business and society, and how corporates and startups can rise above competitors to lead in this new age.
This podcast is brought to you by Antenna Group, a global marketing and communications agency that partners with Fully Conscious brands — those with the courage to lead transformative change across Climate & Energy, Real Estate, Health, and beyond. Our clients include visionary corporations, startups, investors, and nonprofits who recognize that meaningful impact requires more than awareness; it demands bold action. In today's Age of Adoption, where every sector must incorporate sustainable solutions into foundational systems, we amplify brands standing at the forefront of change, shaping a better future for our planet and its people. To learn more, visit antennagroup.com.
John Beaver, CFO of Highland Materials, brings a unique perspective to solar manufacturing after living through two distinct cleantech eras. Following 25 years in the chemical industry, Beaver first entered solar in 2009 as CFO of Silicor Materials, scaling from 40 to 450 employees in 18 months while proving metallurgical-grade silicon could produce high-quality solar cells. "We ended up making 20 million solar cells. Really proved out the concept that we could use a metallurgical grade silicon versus electronic grade silicon to make high-quality solar cells," Beaver explains. After weathering policy headwinds and Chinese oversupply that shuttered their plans, Beaver spent years in dental lasers before returning to solar silicon at Highland Materials. Now he believes the tipping point has arrived. The big question: Can domestic manufacturing finally compete with China's 95% market control?
"If you work a full-time minimum wage job in America, there is not a single county in which you can afford to rent an apartment (2 bedroom) with a child." - Jonathan F.P. Rose
Jonathan F.P. Rose has been revolutionizing affordable housing and sustainable development for over 35 years, long before ESG became mainstream. Rose discusses the stark reality of America's housing crisis, revealing that full-time minimum wage workers cannot afford rent in any U.S. county. "Our current economic system cannot build new housing affordable to the bottom quartile of renters," he explains. The conversation explores innovative building materials like mycelium insulation and mass timber, showcasing how the green building ecosystem has finally matured. Can sustainable real estate development scale quickly enough to address both climate change and housing inequality?
How does an engineering company balance profit with purpose while transforming the food system? Jill Meiburg, Head of Group Communications and Brand at GEA Group, shares how the 143-year-old German industrial equipment leader is tackling humanity's greatest challenge: feeding 10 billion people by 2050 while achieving net zero by 2040. With 25 years in corporate communications across Deutsche Telecom and logistics giants, Jill now leads the narrative for a company processing every fourth package of pasta and every third chicken nugget globally. "We're not out there just to save the planet. We're out there to make money on this," she explains, highlighting GEA's Mission 30 strategy targeting 60% sustainable solution revenue. The company made headlines by becoming one of the first to implement "Say on Climate" shareholder voting, passing with an impressive 98.5% approval.
What if injecting CO2 into concrete could actually make it stronger while fighting climate change?Kristal Kaye, interim CEO of CarbonCure Technologies, discusses her transition from traditional energy finance to leading a company revolutionizing concrete production. With over 30 years in finance across energy, mining, and retail, Kaye now heads a firm that injects captured CO2 directly into concrete, permanently storing it while improving economics for producers. "The concrete industry runs on very lean, tight margin profitability, and we can't ask them to adopt technology that would hinder their livelihood," she explains. CarbonCure has deployed 700+ systems across 35 countries, serving major clients like Amazon while targeting the massive opportunity ahead—over 100,000 concrete plants globally remain untapped. How does economics drive adoption in traditionally conservative industries?
Could retrofitting existing diesel fleets be faster than waiting for electric alternatives?
Paul Gross, CEO and co-founder of Remora, joins the podcast to discuss his company's revolutionary approach to mobile carbon capture technology. At just 28, Gross has raised $60 million to retrofit semi-trucks and locomotives with systems that capture up to 90% of CO2 emissions. Unlike traditional electrification efforts that struggle with heavy-duty transport, Remora's solution works with existing diesel fleets. "We wanted to take carbon capture from being this big over budget construction project to being this product that can be manufactured over and over again," Gross explains. The company turns captured CO2 into beverage-grade liquid carbon dioxide, addressing surprising market shortages. Can retrofitting existing transportation infrastructure accelerate decarbonization faster than waiting for full fleet replacement?
How is a 26-year-old entrepreneur convincing risk-averse investors to build with trees instead of steel?
At 26, Nate Helbach has already founded Neutral, one of America's most innovative real estate development companies. Growing up between Wisconsin and California's redwood forests sparked his environmental passion, leading him to pioneer mass timber construction that reduces building emissions by up to 26.5%. Currently breaking ground on the tallest mass timber building in the Northern Hemisphere in downtown Milwaukee, Nate discusses the gap between sustainability solutions and implementation. "The difficulty isn't the solutions—it's getting investors comfortable with the unknown over the status quo." How is this young entrepreneur overcoming real estate's notorious risk aversion?
What happens when grid power can't keep up with AI's appetite for energy, and how are construction leaders innovating around this crisis?Alana Spencer didn't expect to lead sustainability efforts at a $7.6 billion construction giant when she started her career in business. Now as Vice President of Sustainability at Clayco, she oversees decarbonization across 100+ projects annually, including 57 active data centers totaling three gigawatts of capacity. Spencer argues that "passion alone cannot get you there" in sustainability work—you need technical expertise to create business cases and implement solutions at scale. With AI driving unprecedented data center demand, she's tackling the energy-water nexus challenge while testing lower carbon concrete that reduces embodied emissions by 20-30%. How does a company balance rapid AI infrastructure growth with aggressive climate goals?
What if I told you that photons raining down from the sun provide 10,000 times more energy than humanity could ever use?Tim Montague is President of the Clean Power Consulting Group and host of the Clean Power Hour podcast, bringing over 30 years of experience from recruiting Silicon Valley talent to coaching clean energy entrepreneurs. His journey from forest ecology graduate student to clean energy catalyst perfectly embodies the age of adoption story. Tim's bold prediction that we're heading toward a grid powered by 50% solar and 40% wind reflects his deep understanding of both technology and market forces. "Photons are free and super abundant, raining down 10,000 times more energy than all of society can use," he explains, emphasizing why renewable dominance is inevitable.
Chris Pennington is Director of Energy and Sustainability for Iron Mountain Data Centers, leading the charge toward 24/7 carbon-free energy by 2040. How did a college student looking for part-time work become a global energy strategy pioneer? His story perfectly illustrates the evolution of corporate sustainability thinking—from operational efficiency to industry-wide decarbonization.
Jigar Shah, widely considered a pioneer of the modern clean energy revolution, joins the Age of Adoption podcast to share his remarkable journey from mechanical engineer to industry transformer. As the former Director of the DOE's Loan Programs Office, Shah expanded loan authority from $40 billion to $400 billion, announcing 53 deals totaling $107 billion in committed project investment. His leadership helped boost US clean energy investment from $111 billion in 2020 to $236 billion in 2023. "I think it's deployment, right? And I think innovation actually follows deployment," Shah explains, outlining his deploy-first philosophy that has guided his career from revolutionizing solar financing at SunEdison to his current work at Multiplier.
Phil Radford, President and CEO of Consumer Reports, brings a unique perspective to consumer advocacy, combining decades of environmental activism with rigorous product testing. From his early days fighting waste incinerators in Chicago to leading Greenpeace and increasing their revenue by 233%, Phil has consistently worked to create market conditions that favor sustainable products. At Consumer Reports, he's pioneering new testing methodologies for electric vehicles, battery safety, and charging infrastructure to help consumers make informed decisions about green technology.
In this eye-opening conversation, Keith Zakheim welcomes the owner and CMO of Shimek Strategic—an influential voice who helps determine which agencies win multi-million dollar RFPs. Steven pulls back the curtain on agency practices most clients never see. "What I try to do is educate our world of marketers about what's not in the deck, what's not on the logo slides," he explains, revealing how his network of 5,000+ marketing professionals gives him insider knowledge about which agencies secretly represent oil and gas interests.
In this episode of Age of Adoption, recorded on Earth Day 2025, host Keith Zakheim speaks with Breana Wheeler, Director of Operations for BREEAM USA, about the critical role of certification in decarbonizing the built environment. Wheeler shares how BREEAM, the world's first science-based validation standard for sustainable building performance, has evolved since its 1990 inception to address not only carbon mitigation but also climate resilience and adaptation. With buildings contributing nearly 40% of global carbon emissions, Wheeler explains how BREEAM's standards help asset owners manage climate risk while maintaining building value.
As Global Director of Sustainability at HOK, Anica leads the firm that designed Mercedes-Benz Stadium—the NFL's first LEED Platinum-certified venue. From a Texas architecture student told she'd "never find a job" in sustainability to becoming one of the industry's most influential voices, her journey reflects the evolution of green building itself. "It's not sustainable if it's not for everyone," she insists, explaining how voluntary certifications eventually create cost parity that allows practices to be codified, bringing equity to all.
In this episode of the Age of Adoption podcast, host Keith Zakheim welcomes Duncan Meisel, Executive Director of Clean Creatives, an organization challenging PR and advertising agencies to reject fossil fuel clients. Drawing from his background in climate NGO communications, Duncan has pioneered a global movement to eliminate ties between creative agencies and fossil fuel companies. The conversation explores how Clean Creatives provides a pledge for agencies and brands, targets those working with polluters, and confronts the conflicts of interest that arise when agencies serve both sustainability-focused clients and fossil fuel companies simultaneously.
In this episode of Age of Adoption, host Keith Zakheim welcomes Neal Rickner, CEO of Airloom Energy, about reimagining wind turbine technology. Neal, a former F-18 pilot with the Marines who later worked at Google X on the Makani project, explains how Airloom Energy is developing revolutionary wind turbines that can be mass-manufactured, easily transported, and deployed without specialized equipment—all while significantly reducing costs. Instead of pursuing marginal improvements through larger turbines, Airloom creates adaptable systems that can be installed in locations where traditional wind turbines aren't feasible.
In this episode of Age of Adoption, host Keith Zakheim welcomes Justine Johnson, Chief Mobility Officer for the State of Michigan. Drawing from her extensive background spanning from the NYC Taxi and Limousine Commission to Ford Smart Mobility, Johnson provides unique insights into how Michigan is pioneering mobility solutions beyond traditional electric and autonomous vehicles. She discusses the state's expansive approach to mobility—including micromobility, smart roads, and innovations like the multi-state $100 million Mach H2 hydrogen initiative—while emphasizing accessibility and climate resilience.
In this episode of the Age of Adoption podcast, host Keith Zakheim sits down with Stacy Seidel, Senior Director of ESG at SunOpta, to explore how the plant-based food and beverage company is revolutionizing sustainable food production. Seidel shares her fascinating journey from communications and law to becoming a sustainability leader, emphasizing the importance of continuous learning and courage in driving corporate change.
Host Keith Zakheim has a compelling conversation (at the Pentagon!) with Rachel Posner Ross, the Former Deputy Chief Sustainability Officer at the Department of Defense. Rachel explains the crucial balance between energy management and national security. You’ll hear about the Department's ambitious increase in climate and energy investments from $600 million in 2022 to $4.5 billion in 2024, driven by visionary leadership and dedicated public service. Rachel also outlines the strategies for achieving 100% carbon pollution-free electricity by 2030, addressing the challenges of reforming traditional electricity procurement methods. This episode offers listeners a profound understanding of the intersection between environmental stewardship and national security, making it an essential listen for those interested in sustainable defense initiatives.
Host Keith Zakheim speaks with Breene Murphy, President of Carbon Collective, as he recounts his extraordinary shift from the bustling world of NBA journalism to spearheading the movement for sustainable investing. Breene takes us through his journey, sharing how his creative aspirations and a pivotal influence from his grandmother set him on a path to climate advocacy. His story is a testament to the power of aligning personal purpose with professional endeavors, inspiring each of us to consider how we might contribute to the sustainability movement. We discuss his integral role at Carbon Collective Investing, where he crafts innovative strategies to integrate sustainability into traditional financial systems. Explore how leaders and innovators across sectors are redefining sustainable business practices, transforming challenges into opportunities for a brighter, greener future. This episode isn't just about investment; it's an invitation to align your values with your resources, and to envision the future you wish to see.
The Age of Adoption podcast explores the monumental transition from a period of social, economic, and environmental research and exploration – an Age of Innovation – to today's world in which companies across the economy are furiously deploying sustainable solutions – the Age of Adoption. Listen as our host, Keith Zakheim, CEO of Antenna Group, talks with experts from across the climate, energy, health, and real estate sectors to discuss what the transition means for business and society, and how corporates and startups can rise above competitors to lead in this new age.
This podcast is brought to you by Antenna Group, a global marketing and communications agency that partners with Fully Conscious brands — those with the courage to lead transformative change across Climate & Energy, Real Estate, Health, and beyond. Our clients include visionary corporations, startups, investors, and nonprofits who recognize that meaningful impact requires more than awareness; it demands bold action. In today's Age of Adoption, where every sector must incorporate sustainable solutions into foundational systems, we amplify brands standing at the forefront of change, shaping a better future for our planet and its people. To learn more, visit antennagroup.com.
