Daniel Pineros started his journey as an editor, where storytelling is built frame by frame, but his career has evolved into something far more dynamic in the age of AI. As a director working in the commercial space, Daniel is at the forefront of integrating AI tools like Sora and V3 into his creative process, fundamentally changing how he approaches client work and pitch development.
In this episode, Daniel shares how AI has transformed his workflow from concept to completion. He discusses using AI tools not just as a replacement for traditional production methods, but as a way to rapidly prototype ideas and present compelling visions to clients. We explore the practical realities of working with AI in commercial production—from the ten generations it might take to get one usable result, to the cultural shift in how brands and audiences perceive AI-generated content.
Daniel's journey from high school video projects to professional commercial directing offers valuable insights for film school graduates entering an industry in rapid transformation. His perspective on AI as a collaborative tool rather than a replacement for human creativity provides a refreshing take on the future of filmmaking, where technical innovation serves storytelling rather than overshadowing it.
[00:00 - 02:30] Introduction & AI in Commercial WorkDaniel's evolution from editor to director and how AI tools are changing commercial production
[02:30 - 05:00] AI Workflow in PracticeUsing tools like Sora and V3 for client pitches and concept development
[05:00 - 07:30] The Reality of AI GenerationThe practical challenges of AI tools - why ten generations might yield one usable result
[07:30 - 10:00] Early Filmmaking PassionHigh school projects and discovering the power of visual storytelling
[10:00 - 12:30] Film School ExperienceEducational background and technical skill development
[12:30 - 15:00] Editor to Director TransitionHow editing skills inform directing and the frame-by-frame approach to storytelling
[15:00 - 17:30] Client Work & Brand PerspectivesHow brands are adapting to AI-generated content and cultural shifts in acceptance
[17:30 - End] Future of FilmmakingPredictions for AI integration and maintaining human creativity in commercial work
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Petr Cikhart is an EMMY winning Czech cinematographer living in Los Angeles. As a 19-year-old Assistant Director covered the war in Chechnya for Czech TV, and was arrested and held hostage for two days by Russian soldiers during the assignment. It was his first ever field shoot, and he was hooked.
In June 2012 he received MFA in Cinematography from the American Film Institute. His thesis film FIRST IN FLIGHT competed at Camerimage cinematography festival in Poland and was nominated for the ASC Harris Savides Student Heritage Award. While at AFI Petr won the College Camera Operator of the Year award from the SOC.
Subsequently Petr worked as a cinematographer on several feature films of four continents including World War II drama AGAINST THE SUN starring Tom Felton, TAMARA (Nueva Vision Award, 2017 Santa Barbara Film Festival) with Luis Fernandez, ID2: SHADWELL ARMY for Universal, DUNNING MAN, DAY OF RECKONING, THE NANNY or the Chinese production ESCAPING VALENTINE'S DAY and CONRAD & MICHELLE: IF WORDS COULD KILL for Lifetime.
Traveling to more than 100 countries he also made films such as FARMINGVILLE (Special Jury Prize, 2004 Sundance Film Festival) and BLINDSIGHT (Audience Awards, 2006 AFI Film Festival & 2007 Berlin Film Festival). In 2007 Petr won his first Prime Time Emmy Award for Outstanding Cinematography for his work on the THE AMAZING RACE.
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Lindsay holds an MFA in screenwriting from the American Film Institute and teaches screenwriting at USC's School of Cinematic Arts and Cal State Long Beach. She has overseen two screenplays from script to screen as writer/producer: SPOONER starring Matthew Lillard (SLAMDANCE) and DOUCHEBAG (SUNDANCE) both released theatrically. Most recently, Lindsay sold WITH LOVE, YOUR SWEETLY SALTED. She is currently adapting the book SEX WITH STRANGERS by Micheal Lowenthal for producer Nadia Leonelli and working on an interactive sci-fi rom com with producer Sandeep Parikh and director Sammi Cohen. Lindsay has also developed unique screenwriting courses for USC, Sundance Collab, and the creative executive staff at Disney Animation.
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After Film School Podcast: Listen Here
On the "After Film School" podcast, we delve into essential topics for transitioning from film school to professional life. Our episodes provide practical advice on securing jobs, crafting your career path, and exploring opportunities like post-school film clubs. Tune in for insights into job prospects, strategies for job searching, and guidance on maximizing your potential after graduation.
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Dive into the cinematic world of Rasa Partin
The talented director of photography behind Kelley Kali's latest feature films, Kemba (starring Nesta Cooper, Sean Patrick Thomas, and Michelle Hurd) and Jagged Mind (featuring Maisie Richardson-Sellers and Shannon Woodward).
Rasa has an impressive portfolio that includes the critically acclaimed Immaculate Room directed by Mukunda Dewil, the unique single-shot thriller Saviors directed by Christopher Greenslate, and the intriguing TV series Kappa Kappa Die (Warner Bros) directed by Zelda Williams, along with Los Wanabis directed by Santiago Paladines.
Beyond features, Rasa has shot captivating commercials for top brands like Google, Apple, Cartier, Nike, Spotify, and Chanel, showcasing his versatility and creativity across various formats.
With an MFA in Cinematography from the American Film Institute (AFI), Rasa is equipped with top-notch gear, including the Alexa 35 and Alexa Mini LF.
✨ Proud member of IATSE Local 600 | DP, Western Region Roster.
Join us in exploring Rasa's impressive work and passion for storytelling through the lens!
Rasa Partin, Cinematographer, American Film Institute AFI After Film School #28 - DP Kemba
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After Film School Podcast:
On the "After Film School" podcast, we delve into essential topics for transitioning from film school to professional life. Our episodes provide practical advice on securing jobs, crafting your career path, and exploring opportunities like post-school film clubs. Tune in for insights into job prospects, strategies for job searching, and guidance on maximizing your potential after graduation.
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Neha Aziz is a Pakistani-born writer, director, film programmer, and podcaster living in Austin, TX. From 2017 to 2020, Neha worked at SXSW as a member of the Communications team. She currently works as the Artistic Director for the Austin Asian American Film Festival, Film Programmer for rePRO and the Cleveland International Film Festival, in addition to being the Communications Manager for the Asian American Documentary Network (A - DOC). In 2021, she was named an iHeartRadio NextUP fellow for their inaugural podcast program; her show, PARTITION (limited series) debuted in August 2022 and has been featured on Apple Podcasts, NPR, The Austin Chronicle, The 19th News, The Austin American - Statesman, The RepresentASIAN Project, Asian Founded, and more. In 2023, Neha was one of five recipients of the WAVE Grant from Wavelength Productions, a grant and one-year mentorship given to first-time female/non-binary directors of color. Her short, SO, THAT HAPPENED marked her directorial debut and is currently on the festival circuit. She is a writer for the PBS Digital Series ROOTS OF RESISTANCE and is in development on a number of projects.
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Links and Resources:
Podcast Overview:
On the "After Film School" podcast, we delve into essential topics for transitioning from film school to professional life. Our episodes provide practical advice on securing jobs, crafting your career path, and exploring opportunities like post-school film clubs. Tune in for insights into job prospects, strategies for job searching, and guidance on maximizing your potential after graduation.
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Born in Buenos Aires, Tomás Gómez Bustillo was brought up across Argentina, El Salvador, Costa Rica, and the US. After studying Political Science in Buenos Aires, he relocated to LA where he earned his MFA in Directing at the American Film Institute Conservatory. After graduating, he co-founded indie production company Plenty Good. His debut feature film, CHRONICLES OF A WANDERING SAINT, starring Monica Villa, premiered at SXSW 2023 to rave reviews and won the AYH Award for visionary film. It was nominated for 3 FILM INDEPENDENT SPIRIT AWARDS: Best First Feature, Best First Screenplay, and Best Cinematography.
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ELI ARENSON started his career as a war correspondent and photojournalist, and is a graduate of the AFI Conservatory's MFA in Cinematography. His feature film credits include A24's LAMB, Lee Daniels' THE DELIVERANCE, and Ishana Night Shyamalan's THE WATCHERS for Warner Bros and New Line Cinema. Often shooting on 16 and 35mm film, his distinct style has garnered the attention of the leading voices in commercial and fashion. Eli believes in cinematography that is simple and graceful - his visual approach always begins from the minds of the characters. He currently resides in Iceland with his partner and son.
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After Film School Podcast
On the "After Film School" podcast, we delve into essential topics for navigating the transition from film school to professional life. We explore life after film school and discuss opportunities to help you understand the possibilities awaiting you. Our episodes offer practical advice on securing jobs and strategies for crafting your career path after graduation. We also examine post-school film clubs and other avenues for continuing your passion. From maximizing your potential after graduation to evaluating whether film schools are worth the investment, we provide insights into job prospects and offer effective job search strategies. Tune in for comprehensive guidance on planning your future and uncover what comes after film school with career paths and tips to help you successfully chart your path forward.
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Lauren is a Cuban-American cinematographer devoted to world, repertory, and independent cinema. Since graduating from the American Film Institute Conservatory, she has worked throughout the US and internationally. She is a member of IATSE Local 600.
Her credits include MA BELLE, MY BEAUTY, Marion Hill’s debut feature (Sundance, SXSW 2021), ZIWE (Showtime, A24), and NOTED: ALICIA KEYS THE UNTOLD STORIES (YouTube Originals).
She shot IFC Films’ DANDELION on Super 16mm, directed by Nicole Riegel and starring Kiki Layne & Thomas Doherty. The film premiered at SXSW 2024.
Still photography is an essential complementary artistic practice to Lauren’s motion picture work. In 2024, she was one of twelve photographers admitted into FotoFilmic’s travel workshop led by Greg Girard. She is currently editing a series of portraits made under Girard’s guidance in Okinawa, Japan.
Detailed Breakdown:
[00:00] Small Talk and the Current Film Industry
[07:00] Lauren’s background and Educational Background
[10:00] Why Cinematography and Personal Philosophy Behind the Camera
[17:00] Handheld and Camera Operating
[21:00] Working with Directors
[25:00] Why I Moved To NY
[30:00] At Film School
[57:00] After Film School
[1:12:00] Advice
Links and Resources:
IG: @laurenguiteras
YouTube Episode Link:
https://youtu.be/cn9ypPVCWT4
Related Episodes:
Jessica Pantoja Director of Photography American Film Institute AFI After Film School #023
https://youtu.be/P9_vjvGFt7c
Martim Vian Cinematographer FAMU / AFI After Film School #021
https://youtu.be/KtWSClZNXuw?si=HCg31AwHun8rGLIk
Ed Wu Director of Photography American Film Institute (AFI) After Film School #014
https://youtu.be/itKqqFOqF4o?si=Fvnn--zTkZW0pbe0
Keith Nixon Cinematography American Film Institute (AFI) After Film School #004
https://youtu.be/-i0n5YT9eKo?si=Avjf902Xj4I5oSPx
After Film School Podcast
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Jessica Pantoja is a Mexican Cinematographer. She graduated with a Bachelor's in Science in Communications and Entrepreneurship, but she decided to pursue a career in filmmaking. She received training in the camera department while working as the only female camera technician in EFD, later earning her the skills to be a camera assistant under-talented Mexican and American Cinematographers. After that, she moved to LA to pursue an education as a Director of Photography. She received her MFA with a specialty in Cinematography at AFI and became a NAUI certified Underwater Cinematographer and Camera Operator. She was recently the director of photography for the comedy "Adult Best Friends," directed by Delaney Buffett, which was an official selection of the 2024 Tribeca Festival.
Jessica's passion for storytelling and nonverbal communication motivates her to work in different fields of filmmaking and photography, pushing her creative boundaries constantly to create unique content every time. Her pool of experience involves short films, feature films, documentaries, commercials, music videos, fashion, and abstract art pieces. Her work has been displayed on many different platforms worldwide, including film festivals such as Camerimage, Krakow film festival, Cine Gear, and VIZIO filmmakers Challenge, to mention a few. Jessica has also collaborated with greater artists and publications such as Vogue, Eone, NYLON Magazine, and Zoe Saldana's Latinx digital news platform, BESE. Though Jessica enjoys diversifying her work pool, her passion lies in documentary filmmaking. She believed that sharing true stories allows people to empathize on another level with the film's subject. This passion leads to collaborations with organizations such as VICE, Elizabeth Taylor Aids Foundation, One Vote at a Time, Home Storytellers, Travel & Leisure, and most recently, Amy Poler's Smart Girls.
Detailed Breakdown:
[00:00] Introduction
[14:10] What brought me to film school
[45:22] Applying to film school
[51:12] After Film School
[1:02:33] Adult Best Friends
[1:24:30] Is film school worth it
Links and Resources:
YouTube Episode Link to the show.
Related Episodes:
Martim Vian Cinematographer FAMU / AFI After Film School #021
Ed Wu Director of Photography American Film Institute (AFI) After Film School #014
Keith Nixon Cinematography American Film Institute (AFI) After Film School #004
After Film School Podcast Website
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Tian Jiao Zi "Selinda" Zhou is a film editor known for her work on "Miller & Son," the P!NK Concert Tour Documentary, and "You Go Girl!". The film "Miller & Son," which she edited, was shortlisted for an Oscar at the 92nd Academy Awards and won the gold medal at the Student Academy Awards. It also garnered the BAFTA Student Film Award, as well as accolades from the Ashland Independent Film Festival and the St. Louis International Film Festival. Additionally, it was nominated for the Grand Prix at the Clermont-Ferrand International Short Film Festival and received the Best Editing Award at the Rome Film Awards. Her films have premiered at prestigious international film festivals such as Sundance, the Cannes Diversity Film Festival, AFI Fest, and SXSW.
Selinda holds an MFA in Film Editing from the American Film Institute and a BA in Culture and Expression, along with a diploma in Digital Media Arts from institutions in Canada. She also earned a piano diploma from The Central Conservatory of Music in China. In 2014, she appeared in the movie "Transformers: Age of Extinction" and performed her new single at the Transformers Gala Appreciation Night, where she also hosted the movie premiere as a bilingual MC. In 2015, she was a finalist on China's Got Talent, the highest-rated show in China, after which she held her first solo concert in North America.
Link to full episode on YouTube:
https://youtu.be/DYDwsi7ZrXM
IG Handle
Selindazhou
Host Chris Schwartz
Edited by Selinda Zhou
Producer Rene Salinas
Produced by Creativity Lives Here
Website: bit.ly/afterfilmschool
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Martim grew up in Lisbon, Portugal, where he studied Cinematography at the National Film School Conservatory. He continued his education at FAMU (the Czech National Film School) and AFI, where he completed a Masters in Cinematography.
He began his professional career as a camera assistant in Portugal, where he worked with cinematographers from around the world. As a Director of Photography Martim has shot a variety of commercials, music videos, short and feature films. His credits include national and international broadcast commercials for clients like AXE, PURINA, SKITTLES, DISNEY, SONY, ENERGIZER or LEVIS, and music-videos for bands such as HAIM, MS MR, BASTILLE, JACKSON BROWNE, to name a few. He recently shot the Netflix TV series VOIR, produced by David Fincher, and the feature film ALONE, TOGETHER, written and directed by Katie Holmes.
He is a member of the Portuguese Society of Cinematography - AIP.
Link to full episode on YouTube:
https://youtu.be/KtWSClZNXuw
Learn more about the guest by visiting:
www.martimvian.com
IG Handle
@ martimvian
Host Chris Schwartz Producer Rene Salinas
Produced by Creativity Lives Here
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Jan is a Sound Designer and Mixer based in Los Angeles. Originally from the Czech Republic, he moved to LA to attend the USC School of Cinematic Arts. Since then, he has had the opportunity to work with numerous notable clients, including Sony Pictures, Universal Pictures, Kanye West, Beyoncé's Ivy Park, and Netflix. He has had the honor of collaborating with Roland Emmerich on his upcoming film "Midway," Rob Zombie on "The Musters," and Jeff Davis on Paramount+'s "Wolf Pack." Additionally, he was nominated for an MPSE Golden Reel for Best Foreign Feature for Sound Design on Roel Reine's film, "Redbad." Jan believes that Sound Design goes beyond technical expertise and presents an opportunity to create and evoke true immersion within any story.
Link to full episode on YouTube:
https://youtu.be/xi0HBVrX3_o
Learn more about the guest by visiting:
IG Handle
@janbezouska
Host Chris Schwartz Producer Rene Salinas
Produced by Creativity Lives Here
Website: bit.ly/afterfilmschool
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David is a Los Angeles-based film director and VFX supervisor with over 16 years of experience. As the founder of Dinoboy VFX, he has delivered top-notch visual effects for Disney, Netflix, Amazon, Google, Sony, and NBCUniversal. An AFI Directing alum, David seamlessly blends storytelling with VFX, exemplified by his feature film "10.0 Earthquake," now streaming globally. Additionally, as the host of The Post Post Podcast, he shares industry insights and behind-the-scenes looks at post-production.
Link to full episode on YouTube:
https://youtu.be/JivHnhNwyjI
Learn more about by visiting:
https://www.davidgidali.com/
https://www.thepostpostpodcast.com/
IG Handle @davidgidali
Host Chris Schwartz Producer Rene Salinas
Produced by Creativity Lives Here
Website: bit.ly/afterfilmschool
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Edgar Rosa is a multi-racial line producer from Des Moines, Iowa. Growing up in theater and music were the foundation of his artistic endeavors before the film industry. He received his BA in Film Production at Emerson College in 2012 before moving to Los Angeles to pursue his Masters in Producing at the AFI Conservatory. He recently produced the award-winning film "Bob Trevino Likes It," which snagged the SXSW 2024 Audience Award and the Jury Prize for Best Narrative Feature.
Edgar began to work professionally in digital media during the rise of YouTube and social media influencers/creators. Over the past few years, he has lent his services on commercials, TV series, and feature films across the world. These jobs have allowed him to build an impressive list of collaborators in a relatively short amount of time. Outside of work, Edgar spends his time educating himself on social justice, volunteering, listening to music, redesigning his apartment, involved in the sex-positive community, and wondering why they haven't arrested the murderers of innocent black, indigenous, and other persons of color from the last 400 years+ in American history.
The new year brings new opportunity as Edgar has several projects on the horizon that will allow him to bring diverse stories to the screen while ensuring equity of crew behind the camera. This is planned with time off to focus on mental and physical well-being. He is grateful to those who align with the balance of these goals.
Learn more about by visiting:
https://www.purpleintuition.com/
IG Handle
@edgarrosa
Host Chris Schwartz Producer Rene Salinas
Produced by Creativity Lives Here
Website: bit.ly/afterfilmschool
Instagram
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Jack is a offline Editor who graduated from Unitec Institute of Technology Auckland, New Zealand. Jack is the Editor for scripted film and TV based in Scotland but with many years (including film school) also spent in New Zealand. He loves character driven stories and has a real soft spot for science fiction. Notable credits include Assistant Editor on series such as "Outlander" and "Ash vs Evil Dead" as well as lead Editor on the kiwi action/drama film "Northspur" and Additional Editor for the Daniel Radcliffe action/comedy "Guns Akimbo". Learn more about Jack by visiting:
www.jack-edit.com
YouTube Channel with courses made by Jack
YouTube.com/@theavidassistant
IG Handle @theavidassistant
Unitec Performing and Screen Arts https://www.unitec.ac.nz/career-and-study-options/screen-arts/bachelor-of-performing-and-screen-arts-screen-arts
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Clara is an illustrator and concept artist who is self-taught in painting. Having fallen in love with the red shoes, Clara embarked on a journey to become a concept illustrator at the age of 23. She believes in the value of negative space that a character creates. she greatly believes that all negative space exists within context, and it is the job of the art department as well as herself to create the context so that the characters and narratives can peacefully exist in any story.
Recently, she has illustrated for Universal Studios Hollywood and Walt Disney Imagineering and has been selected to participate in the Production Design Initiative organized by the Local 800 Art Directors Guild.
Learn more about Clara by visiting: www.clararyu.com IG Handle @destined
YouTube Complete Episode https://youtu.be/ON7d3_Z8qrg Hosted by Chris Schwartz and Rene Salinas Produced by Creativity Lives Here https://creativityliveshere.co/afterfilmschool/signup">https://creativityliveshere.co/afterfilmschool/signup
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Victoria Duncan, known for her work as a Director, Producer, and Creative, has gained acclaim for her collaborations with brands like Salesforce, General Motors, Amazon, Verizon, Wells Fargo, and others. Not limited to commercial projects, Victoria has also played a significant role in the success of Emmy and Golden Globe-winning television series. Her independent films have been featured in prominent locations like Times Square and recognized by publications such as Deadline. Collaborating with top artists from iTunes and talents from Broadway, Victoria's talents have earned her numerous awards at film festivals across the country, including the notable Lady Filmmakers Festival in Beverly Hills, where she won Best LGBTQ+ Short.
Learn more about Victoria by visiting:
https://www.victoriaduncan.net/
IG Handle
@vduncanfilmstills
YouTube Complete Episode
https://youtu.be/GvG9kJ_xI0Q
Hosted by Chris Schwartz and Rene Salinas
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https://creativityliveshere.co/afterfilmschool/signup
Instagram
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Ed Wu is a director of photography that has filmed over a dozen feature films including the 2024 Sundance Official Selection PONYBOI.
Learn more about Ed Wu by visiting:
IG Handle
@wuhawk
Ed Wu Feature Films available on Amazon
Linoleum
When the host of a failing children's science show tries to fulfill his childhood dream of becoming an astronaut by building a rocket ship in his garage, a series of bizarre events occur that cause him to question his own reality.
https://amzn.to/4cMy647 (paid link)
Blast Beat
When a family leaves their native Colombia for the United States in the summer of ‘99, a metalhead science prodigy and his younger brother do their best to adapt to their new home in America.
https://amzn.to/3vvnE0k (paid link)
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Jacob Bricca, ACE is an award-winning Tucson-based film director, producer, editor and author who holds a post as Associate Professor at the University of Arizona's School of Theatre, Film & Television. He has edited over a dozen feature films including the international theatrical hit Lost In La Mancha, the New Yorker Films theatrical release Con Artist, the Independent Lens Audience Award winner Jimmy Scott: If You Only Knew, and the 2016 Sundance Special Jury Prize winner The Bad Kids. His most recent feature as editor and producer, Missing in Brooks County, has won over 20 awards including a George Foster Peabody Award. His directorial credits include Pure, which premiered at the 2008 Berlin International Film Festival and played at festivals from India to Brazil, and Finding Tatanka, which premiered at the 2014 Big Sky Documentary Film Festival and screened at 18 other venues including the Maysles Documentary Center in New York City. Students from his tenure as head of the production program at Wesleyan University include director Benh Zeitlin (Beasts of the Southern Wild), producer Dan Janvey (Nomadland, Brimstone & Glory) and editor Jennifer Lame (Tenet, Hereditary, Marriage Story), and his students from the University of Arizona are working in every corner of the film business. He is the author of Documentary Editing: Principles and Practice, which is part of the curriculum in film schools worldwide, including USC, UCLA, and the Met Film School in London. He teaches classes on editing, documentary history, and documentary and narrative filmmaking, and is Producer of the gala film event I Dream in Widescreen. He was inducted into the American Cinema Editors in 2018.
Learn more about Jacob by visiting:
Jacob’s Books
Documentary Editing 2nd Edition: https://amzn.to/3Vm5zfx (paid link)
How Documentaries Work: https://amzn.to/3VnwM1y (paid link)
YouTube Complete Episode https://youtu.be/Oui9FicRj6M
Hosted by Chris Schwartz and Rene Salinas
Produced by Creativity Lives Here
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George Henry Horton is a British filmmaker, actor and writer with a passion for dynamic and immersive world-building. George loves to tell stories set in fantastical and unique worlds with themes rooted in the human experience. With an impressive resume of five features and over a dozen shorts under his belt, George is most inspired by stories that take place in the sci-fi, horror and action genres.
His work on other projects has been featured in film festivals such as Beverly Hills, Soho, Pasadena and he has won or been nominated for several Best Film awards.
Starting his career in comedy, his comedy channel, JesterLads, has received wide coverage, including on ABC's 'Today Show' and NBC's 'Good Morning America," receiving tens of millions of views throughout various media.
George is an alumni of the American Film Institute Conservatory and has been mentored by Academy Award winner Christopher Branch. He is also a member of the Producers Guild of America. He resides in Los Angeles.
Learn more about George by visiting:
Star Wars Elevator Prank (USING THE FORCE FOR REAL)
https://youtu.be/GAJD3V8Bd34?si=HMhTcdVGK1J5-7Zd
George Horton Feature FIlm
Project Dorothy:
https://amzn.to/49SmCu7 (paid link)
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