Sub-brands can be a powerful tool for marketers if Implemented correctly, but if you don't know what it is and how it can be an addition to your business to boost brand growth, you wont know how to build sub brands that complements the Main brand. Today we would dive into what it is and how it can benefit your business.

Some Topics I covered in this episodes 

• The three defined levels of branding:
• What it means for a Brand or company to have sub brands? 
• How to differentiate Sub Brands from Parent Brands?
• Using Sub Brands as a Growth strategy
• Pros and Cons of applying the the Sub Brand Strategy

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