This Episode contains snippets of our Brand Workshop, Sharon Alfred and Ejiro Akpobome sit to talk about the other components that every brand needs and the importance of having these components as a brand
How to use the leading brand-building quadrant to generate other components
Viewing a Brand( Product, Personal, or Business) as a Human
Difference between Brand story and Brand Message
Difference between Brand Differentiation and Promise
Difference between Brand Positioning and Archetype
Get the eBook by Ejiros In Between the Lines (Critical Thinking in Business) Here
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