A solid sales funnel is key to attracting, nurturing, and keeping patients. Industry veteran Jay Shorr shares practical tips on strengthening the operational, financial, and administrative health of aesthetic practices.

Jay emphasizes the power of internal marketing, ensuring staff know all your services, and building patient loyalty through personalized care, treatment plans, and ongoing communication.

One common mistake? Letting patients slip away by not educating in real time about your other treatments. Instead, keep them engaged with membership programs and customized plans that turn one-time visitors into lifelong clients.

Jay reveals his top strategies to boost your leads and increase conversions, including the most important questions to ask for turning inquiries into booked consultations.

About Jay Shorr

As the CEO and Founder of Shorr Solutions, a national and award-winning practice management consulting firm, Jay Shorr coaches aesthetic practices in improving the operational, financial and administrative health of their business.

Links

Connect with Jay on LinkedIn 

Learn more about Shorr Solutions 

Listen to Shorr Solutions: The Podcast 

Follow Shorr Solutions on Instagram @shorrsolutions

Follow Jay on Instagram @jayshorr 

Guest
Jay Shorr, CEO and Founder
Shorr Solutions

Host
Tyler Terry, Director of Sales, MedSpa
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Most aesthetic practices aren’t prioritizing before-and-after photos the way they should. Candace Crowe drives home the importance of photography in patient decision-making and shares the best practices for capturing meaningful results while making patients feel comfortable throughout the process. 

Candace’s mission in aesthetics is for everyone in the practice to understand that patient photography is more than just marketing; it’s about education, trust, and showcasing real results.

About Candace Crowe

Candace Crowe has worked with aesthetic medical practices throughout the U.S. and Canada since 1999, helping to pioneer the marketing through patient education strategy. She built her firm based on a passion for art, beautiful design and love for the aesthetic patient.

Her company, Candace Crowe Design, was created to meet multiple needs in aesthetics. She developed BRAG Book to enhance before-and-after galleries, Advantage Play for digital signage, and a range of digital marketing services, from email campaigns to online ads.

BRAG Book is an interactive gallery where patients can log in, favorite photos, and even become leads. More than just a showcase of results, it also ensures authenticity with its Quality Score, which rates photos based on:

• Industry-standard angle - 20 points
• Lighting consistency - 20 points
• Lens quality and distortion control - 20 points
• Camera settings and image clarity - 10
• Patient preparation - 10 points

Links

Connect with Candace on LinkedIn

Follow @candacecrowedesign on Instagram

Learn more about BRAG Book and Candace Crowe Design

HostTyler Terry, Director of Sales, MedSpaNextech


Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.
Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

What really sets top med spas apart? Kirstie Jackson, Director of Education at AmSpa, has spent over 20 years in the aesthetics industry, starting in the UK before making her mark in the US, and she’s here to break it all down.

Kirstie explains what med spas must do to stay compliant and how patient education leads to better results, happier clients, and long-term success.

Get insider tips and industry insights, and find out why compliance and credentialing aren’t just red tape—they’re your competitive edge.

Plus, Kirstie shares the real differences between the UK and US aesthetics industries. Some might surprise you!

About Kirstie Jackson

Kirstie Jackson is the director of education at the American Med Spa Association (AmSpa). She has worked internationally with exceptional aesthetic, dermatology and plastic surgery practices since 2005. Her multifaceted expertise spans business development, leadership, marketing, patient engagement, software transitions, compliance, training and clinical research.

Learn more about the American Med Spa Association

Follow AmSpa on Instagram @amspa_americanmedspa

Follow Kirstie on Instagram @kirstie.aesthetics

Connect with Kirstie on LinkedIn

Guest
Kirstie Jackson, Director of Education
AmSpa

Host
Tyler Terry, Director of Sales, MedSpa
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

David Slazyk, Chief Information Officer & Chief Information Security Officer at Nextech, explains the real risks that small medical practices face in today’s cyber world. 

From AI-powered attacks to phishing scams, hackers are more sophisticated than ever and no one is off-limits.

But here’s the thing: most small businesses don’t even realize how vulnerable they are. Could your practice be at risk? What are the biggest mistakes businesses make when it comes to cybersecurity? And what simple steps can help protect sensitive patient data?

Hear real-world stories, expert insights, and practical tips to help keep your business secure.

About David Slazyk

As Chief Information Officer and Chief Information Security Officer at Nextech, David oversees Nextech’s IT/IS and cybersecurity strategy while ensuring the  function, integrity, confidentiality, and availability of our information systems. He also leads efforts to protect and prepare our company from cyber threats, manage our data privacy initiatives, oversee software vendor management, and ensure compliance with relevant regulations.

Links

Connect with David on LinkedIn

5 Cybersecurity Must-Dos in 2025 and Beyond: Best Practices from a Healthcare CIO

Guest
David Slazyk, Chief Information Officer and Chief Information Security Officer
Nextech

Host
Robin Ntoh, VP of Aesthetics
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Dr. Tommaso Addona and Jeanine DiGennaro from New York Plastic Surgical Group join Robin to share what sets their practice apart. 

With one of the longest-running plastic surgery training programs and a team of 24 skilled surgeons, their 76-year legacy is built on more than just surgical expertise.

Robin, Dr. Addona, and Jeanine dive into topics like:

• Why understanding the business side of plastic surgery is crucial for trainees
• The benefits of joining a group practice vs. going into private practice
• How their patient experience extends far beyond the exam room
• The secret to building a brand that stands the test of time

About Dr. Tommaso Addona
Board-certified plastic surgeon Dr. Tommaso Addona is the President and managing director of New York Plastic Surgical Group and Chief of Plastic Surgery at St. Joseph and Mercy Hospitals. He specializes in breast reconstruction after cancer. He offers advanced microvascular techniques and a range of cosmetic procedures, including mommy makeovers, breast augmentation, tummy tucks, face lifts, and more.

About Jeanine DiGennaro
Jeanine DiGennaro is the director of marketing and communications for New York Plastic Surgical Group.

Links

Learn more about New York Plastic Surgical Group

Learn more about New York plastic surgeon Dr. Tommaso Addona

Follow Dr. Addona on Instagram @dr.addona

Connect with Jeanine on LinkedIn

Guests
Tommaso Adonna, MD, President & Managing Partner
New York Plastic Surgical Group

Jeanine DiGennaro
Director of Marketing & Communications
New York Plastic Surgical Group

Host
Robin Ntoh, VP of Aesthetics
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at Show more...