After 98 episodes, The Rocket Ship Founder Podcast is coming to a close—but this is just the beginning of something new. In this final episode, I reflect on my journey as a late-diagnosed ADHD entrepreneur and how embracing my ADHD has transformed my approach to business and life.
I share:
✅ Why getting diagnosed at 54 changed everything for me
✅ How I transitioned from working with startup founders to ADHD entrepreneurs
✅ The power of making decisive choices instead of staying stuck in indecision
✅ What’s next—my new podcast, ADHD Entrepreneur Accelerator, launching in late February/early March
If you’ve ever felt like your brain works differently and you’re trying to build a business that works with it (not against it), this episode is for you.
🔔 Stay tuned for the next chapter: Be the first to hear about the new podcast!
I've been a bit hesitant to push send on this one.
You see, there's been a number of research studies* showing that ADHD brains are, depending on the study, between 2x and 5x more likely to become entrepreneurs.
I often cite this research in things I put out in my content. But there's one question that I consistently get back, that deserves an answer:
"Does ADHD make you a great entrepreneur?"
Based on my research and my own experience, the answer is...yes and no.
Yes, ADHD super powers can make you more likely to embrace doing your own thing and being an entrepreneur.
But also, no because it's challenges can keep you from succeeding to the degree you know you can.
In this week's Rocket Ship Founder podcast episode I go through the pluses and minuses of being an ADHD entrepreneur:
How ADHD superpowers help you get launched
Why those same superpowers can turn into entrepreneurial kryptonite.
How to leverage the strengths and avoid the pitfalls to give you the best chance of success.
Key Takeaways from This Episode:
• Core Idea:
Customers don’t buy our product or service—they buy our offer. An offer is a promise to solve an urgent pain within a specific timeframe for a specific cost. Products and services? They’re just the tools we use to deliver on that promise.
• Your Business as a Stack of Offers:
A thriving B2B business only needs three key offers:
1. Core Offer – The cornerstone of your business, the main product or service you’re built around.
2. Hand Raiser Offer – A lead magnet or freebie valuable enough for someone with your target pain to share their contact info.
3. Customer ID Offer – Designed to identify those ready to take the next step with you.
• Make Every Offer a No-Brainer:
Success lies in creating offers that are stupidly compelling to the right customer.
What You’ll Learn in This Episode:
1. Why your Core Offer is the foundation of your business.
2. The essential element that ties all three offers together.
3. How to design a simple system to consistently get your offers in front of the right people daily.
This quick 14-minute episode will give you a framework to simplify your business and grow strategically in 2025.
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Get everything you need to build your 3 Offer Stack and a Daily Lead Machine. For $119 (today and tomorrow only), you’ll receive SEVEN core business growth trainings valued at over $3,000!
💡 These are the same tools that drive the success of the 2X Accelerator Program, designed to create a powerful customer flywheel for your business.
Episode Title: Thriving in a Tough Market: The 3 Keys to Business Growth When Money’s Tight
Episode Description:
In today’s episode, we’re tackling a challenge many entrepreneurs are facing: “People aren’t buying, and the ones who do are taking longer to decide.” It’s something I’ve been hearing across the board – from clients, fellow coaches, and entrepreneurs. The business environment has changed, and with inflation, a tighter money supply, and more selective spending, the boom has slowed, leaving many wondering how to keep growing.
Here’s the truth: in tougher times, business fundamentals matter more than ever. When the rising tide no longer lifts all boats, it’s time to tighten up our approach, identify the right customers, sharpen our offers, and build dependable lead generation.
In this episode, I break down three essential keys to thriving in challenging markets. Plus, I share a real-life success story from one of my 2X Accelerator participants, who achieved a 34% growth rate this year by following these strategies.
What You’ll Learn:
• The 3 Keys to Thriving in a Down Market: Discover the foundational steps that will help you build resilience and grow, even when the economy slows.
• Designing Your Business as a Stack of Offers: A strategic approach to creating offers that speak directly to your ideal customer’s needs.
• Breaking Through the Noise: How to create a message that cuts through the clutter and gets your business noticed.
This 12-minute episode is packed with actionable insights for B2B entrepreneurs who want to thrive, even when times get tough.
Tune in, take notes, and start implementing these steps today to build a business that endures in any market.
It's been a minute or two since my last new Rocket Ship Founder podcast episode. During the podcast hiatus, I've been leaning in to my journey as a late diagnosed ADHD entrepreneur. Over the past two months, I've been reshaping my coaching practice. After focusing on helping Seed Stage to Series A Founders for the past seven years, I'm evolving my practice to supporting ADHD entrepreneurs and solopreneurs get out of overwhelm, harness their focus and 2X their business progress. Rocket Ship Founder podcast will be evolving as well - with a final form to be determined. For now, I will be putting out episodes from time to time that I think will be useful to every entrepreneur. Which brings us to today's episode...
Recently, I was asked by a client to present to the leadership team on how to best support ADHD team members.
It was a great conversation. ADHD team members can be your most brilliant and innovative problem solvers. ADHD brains are wired to constantly learn and create connections and possibilities.
I walked them through the key differences between ADHD and neurotypical brains, especially the lower levels of dopamine and norepinephrine.
How this results in lower reserves of executive function compared more neurotypical brains
And how that expresses itself in things like time blindness, task initiation and prioritization challenges, rejection sensitivity and other facets of ADHD life
But the biggest takeaway for this leadership team was that working with ADHD brains can actually help you level up your business.
Because what helps ADHD team members prioritize, focus and execute is getting really good at operating like the best companies do.
In this week's Rocket Ship Founder podcast episode I talk about how working with neurodiverse brains can actually help your business level up. I'll cover:
Why the challenges of ADHD actually can help you operate better
3 specific areas to focus on that will drive better results
