Add To Cart: Australia’s eCommerce Show

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Add To Cart: Australia’s eCommerce Show

Nathan Bush

547 episodes

3 days ago

In today’s episode, we’re sitting with Marianne Marchesi, the Founder and Managing Principal of Legalite, an award-winning law firm that’s been shaking up one of the oldest, most rigid industries in Australia. Her clients include some of the country’s most loved retail brands, and she’s built a reputation for making legal advice practical, human, and surprisingly jargon-free. Today we’re discussing: The fast way to build legal agility into your business model from day oneStructuring for growt...

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Entrepreneurship

All content for Add To Cart: Australia’s eCommerce Show is the property of Nathan Bush and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

In today’s episode, we’re sitting with Marianne Marchesi, the Founder and Managing Principal of Legalite, an award-winning law firm that’s been shaking up one of the oldest, most rigid industries in Australia. Her clients include some of the country’s most loved retail brands, and she’s built a reputation for making legal advice practical, human, and surprisingly jargon-free. Today we’re discussing: The fast way to build legal agility into your business model from day oneStructuring for growt...

Show more...

Entrepreneurship

Episodes (20/547)

Add To Cart: Australia’s eCommerce Show

How to Legally Bulletproof Your Ecommerce Brand in 2025 | #547

In today’s episode, we’re sitting with Marianne Marchesi, the Founder and Managing Principal of Legalite, an award-winning law firm that’s been shaking up one of the oldest, most rigid industries in Australia. Her clients include some of the country’s most loved retail brands, and she’s built a reputation for making legal advice practical, human, and surprisingly jargon-free. Today we’re discussing: The fast way to build legal agility into your business model from day oneStructuring for growt...

3 days ago

56 minutes

Add To Cart: Australia’s eCommerce Show

Keith & Kevin Chan from Unwanted FC | #546

In this Checkout chat, we go behind the scenes with Kevin and Keith Chan, twin brothers and co-founders of Unwanted FC. From the weirdest thing they’ve ever bought online (spoiler: it’s socks), to the tools that power their Shopify site, to the podcast playlists fuelling their growth, this is a quick, fun and revealing look at what makes their ecommerce brains tick. Today, we’re discussing: How a vintage pair of Nike kids’ socks sparked a brand ideaThe creative process behind turning un...

6 days ago

10 minutes

Add To Cart: Australia’s eCommerce Show

Flat Bottles, Big Business: How memobottle Disrupted Hydration Design | #545

In this episode of Add To Cart, we’re joined by Jonathan Byrt and Jesse Leeworthy, co-founders of memobottle, the flat, design-led water bottle that’s made its way from Kickstarter to MoMA, from Australian Open retail spaces to co-branding with Spotify and Meta. Jonno and Jesse share how they scaled a low-repeat product into a global lifestyle brand, the moment they almost lost it all (twice), and why they now run marketing like an internal agency. Today, we’re discussing: How they went from ...

1 week ago

53 minutes

Add To Cart: Australia’s eCommerce Show

Abel Butler from HealthPost | #544

In this Checkout episode, we go behind the scenes with Abel Butler, CEO of HealthPost, the purpose driven retailer behind Flora & Fauna and Nourished Life. Abel shares a few personal quirks, including his experiments with a vagus nerve-stimulating ear gadget to wind down after late-night AI deep dives, and his go-to tools, like ChatGPT for everything from landscaping advice to debugging tech. For the full story on how Abel rebuilt Flora & Fauna and Nourished Life, listen to the ...

1 week ago

9 minutes

Add To Cart: Australia’s eCommerce Show

The Aussie AI Startup Helping Disney and Gucci Co-Create With Their Fans: Michelle Reeves from Zipline AI | #543

In today’s episode we’re getting to know Michelle Reeves: the Founder and CEO of Zipline AI, a platform that helps brands unlock next-level engagement by letting customers co-create products in real time. And when we say next-level engagement, we’re talking about turning a 54-second scroll into an 11-minute experience. With clients like Disney, Gucci, and Hugo Boss already on board, Michelle is building a future where shoppers don’t just consume: they collaborate. Today, we're discussing… How...

2 weeks ago

52 minutes

Add To Cart: Australia’s eCommerce Show

James Johnson from Shopify | #542

James Johnson is the Enterprise Leader at Shopify and a curious problem-solver at heart. With a background in building and scaling tech solutions, JJ’s now focused on helping some of the biggest retailers unlock growth through Shopify’s enterprise capabilities. In this episode, we cover: How long bike rides help him untangle complex problems (aka “mental marination”)Why Cursor is a game-changer for coding, even if you’re not a developerThe parenting lessons that come from raising three boys i...

2 weeks ago

11 minutes

Add To Cart: Australia’s eCommerce Show

The $0 Tactic That Built a Multimillion-Dollar Brand | Before You Speak’s Sampling Strategy | #541

What happens when you take a simple daily habit like your morning coffee, and supercharge it with performance ingredients, influencer buzz and a Formula One partnership? You get Before You Speak, the Brisbane-based functional coffee brand co-founded by Jaryd Terkelsen. In this episode, Jaryd shares the caffeine-fuelled story behind Before You Speak’s rise from a D2C startup to a global ecommerce brand, now stocked in Woolworths, Ampol, Amazon Australia, and launching into the UAE. In this epi...

3 weeks ago

52 minutes

Add To Cart: Australia’s eCommerce Show

Kira Macleod-Finke from The Body Shop Australia | #540

Kira Macleod-Finke is the Head of Direct-to-Consumer at The Body Shop Australia, with previous roles across iconic retail brands including T2, Country Road, Trenery, and Jeanswest. She’s led major digital transformation initiatives, including a fast-tracked Shopify replatform and a full restructure of the DTC team to unite online and in-store. In this episode, we cover: How her team is making the most of “playtime” post-Shopify replatformThe tech she relies on, including noise-cancelling head...

3 weeks ago

8 minutes

Add To Cart: Australia’s eCommerce Show

Magic Moments and Mushrooms: How Nutra Organics Creates Lifetime Value | #539

Jennifer Gilbert is the Head of Digital at Nutra Organics, and a former ecommerce leader at RY.com.au, The Facial Co., and Makeup Cartel. With a background in musical theatre and a serious knack for CX, she’s now driving digital growth for one of Australia’s most beloved health food brands. In this episode, we cover: How Nutra Organics builds personalised customer journeys using Octane AI and KlaviyoWhy magic moments post-purchase are key to loyalty (and what they actually look like)The stra...

1 month ago

50 minutes

Add To Cart: Australia’s eCommerce Show

Brian Pham from Litecard | #538

In today’s Checkout, Brian Pham, Founder of Litecard, gives us a peek under the hood of the digital wallet powering loyalty programs for Bonds, L’Oréal and The North Face, without a single app download in sight. In this episode, we cover: The desk item that gets a laugh every timeHow Brian’s no-code stack keeps Litecard lean and fastWhy Catch of the Decade still shapes his founder mindsetWhat Dan Murphy’s can teach you about retail innovationAnd how Litecard’s solving real-world CRM friction...

1 month ago

6 minutes

Add To Cart: Australia’s eCommerce Show

What If Returns Were Your Best Conversion Tool? Inside Try With Mirra’s Growth Model | #537

Pete Ceredig-Evans is flipping the ecommerce funnel by turning try-before-you-buy into a high-converting growth engine. As the founder of Try With Mirra, he’s helping brands like Jurlique, Mister Zimi, Bondi Boost, and Silk Laundry lift AOV, reduce returns, and turn hesitation into confidence. Built for Shopify and designed with feedback from over 200 brands, Mirra is changing how customers try, buy and build wardrobes online. In this episode, we cover: How try-before-you-buy is lifting AOV...

1 month ago

49 minutes

Add To Cart: Australia’s eCommerce Show

Grant Arnott from Click Frenzy and Power Retail | #536

In this Checkout episode, we go behind the scenes with Grant Arnott, the brains behind Click Frenzy, Power Retail and New Zealand’s GrabOne, to hear what fuels his ecommerce engine. From leadership lessons in Zero to One and Great by Choice, to why customer-first brands like Birdsnest stand out against ecommerce clones, Grant explains why innovation doesn’t always need a dev sprint or a budget. He also opens up about the mental juggle of running three very different businesses and why a...

1 month ago

10 minutes

Add To Cart: Australia’s eCommerce Show

Free Returns Are Dying. Delivery Is Getting Cheaper. Shippit’s 2025 Data with Rob Hango-Zada | #535

In today’s episode, Rob Hango-Zada, Co-Founder and CEO of Shippit, joins Nathan Bush to share valuable insights from the 2025 State of Shipping Report, a must-read for any ecommerce operator who’s serious about scaling smart. In this fun but meaty chat, Rob and Bushy dive into the shifting economics of delivery: why same-day is getting cheaper, why free returns are disappearing, and why internal culture might be the biggest differentiator in ecommerce right now. It’s the shipping report that ...

1 month ago

55 minutes

Add To Cart: Australia’s eCommerce Show

Fast-Tracking Personalisation: Inside the Personalised Favours Growth Strategy with Melissa Wilkinson & Matt Mosse-Robinson | #534

In this episode of Add To Cart, Nathan Bush is joined by Melissa Wilkinson, Founder, and Matthew Mosse-Robinson, CEO of Personalised Favours, Australia’s category-leading personalised gifting brand. From humble beginnings in a garage to managing over 74,000 SKUs with in-house engraving, embroidery and UV printing, Mel and Matt take us inside the systems and decisions that have powered their sustainable growth. We dive into their production scheduling overhaul, custom-built tech stack, and how...

1 month ago

51 minutes

Add To Cart: Australia’s eCommerce Show

Sean Walsh from Pattern | #533

In this Checkout episode, Sean Walsh, Director at Pattern Australia, gives us a peek behind the curtain at what powers the world’s leading marketplace accelerator, which now the largest third-party seller on Amazon outside of Amazon itself. Sean shares the inspiration he draws from purpose-led client Thankyou, explains how Pattern’s proprietary tech offers transparency and scale, and reveals the 12-book list he’s using to build an MBA-level mindset on the go. From solving contribution margin ...

1 month ago

9 minutes

Add To Cart: Australia’s eCommerce Show

Scaling Sentiment: The Purposeful Ecommerce Systems Behind Deja Marc with Rosie Collins | #532

Rosie Collins, Founder of personalised jewellery brand Deja Marc, joins Nathan Bush to share how she’s scaling a memories-driven business that blends emotion with ecommerce precision. Deja Marc turns fingerprints, handwriting and paw prints into heirloom-quality keepsakes, all handcrafted in Australia. In this chat, Rosie breaks down how she’s built a global DTC brand using smart systems, emotional storytelling and a deeply values-led approach. She shares the reality of growing during C...

1 month ago

50 minutes

Add To Cart: Australia’s eCommerce Show

Luke Matthews from Camilla | #531

In this Checkout episode, we get a behind-the-scenes look at Luke Matthews, the Head of IT at Camilla who’s helping drive international growth. Luke shares his experience building DIY drones, the underrated power of integration platforms like iPaaS, and why breathing techniques from James Nestor’s Breath are his secret weapon against stress. He also reflects on what brands like Kitchen Warehouse are doing right, his admiration for brands that prioritise operational excellence, and the endless...

1 month ago

7 minutes

Add To Cart: Australia’s eCommerce Show

What Your Carrier Contract Won’t Save You From: Trump Tariffs and Freight Failures with Justin Irvine | #523

In this episode of Add To Cart, Nathan Bush chats with Justin Irvine, Co-Founder of The Aggregate Co, the specialist ops consultancy behind brands like Meshki, Showpo, Oz Hair and Culture Kings. Justin shares the practical and sometimes painful truth about what’s really costing ecommerce brands: from bloated freight contracts to under-leveraged loyalty programs. Recorded live at Retail Fest, the episode dives into the hidden mechanics of fulfilment and shipping, and why understanding your tr...

1 month ago

1 hour

Add To Cart: Australia’s eCommerce Show

Viv Conway from Girls Get Off | #529

In this Checkout episode, we get behind the scenes with Viv Conway, co-founder of Girls Get Off, the pleasure brand powering bold conversations and even bolder growth across ANZ. Viv reveals the weirdest thing she’s ever commissioned online (it involves Spotlight and an…anatomical costume), her go-to tech stack (shout to Gorgias and ChatGPT, and why she loves Ryanair and Lovense. From discovering the power of EOS through Traction: Get A Grip On Your Business, to her current focus on growth wi...

2 months ago

10 minutes

Add To Cart: Australia’s eCommerce Show

Unwanted FC: The Football Side Hustle That Nike Couldn’t Ignore | #528

In this episode of Add To Cart, Nathan Bush chats with twin founders Kevin and Keith Chan of Unwanted FC, a circular fashion brand turning unwanted football kits into standout accessories. From bootstrapping handmade bags to building a thriving Shopify store, they share how a Hong Kong pop-up boosted their SEO, why every collab is a marketing play, and the secrets behind working with Nike and winning over World Cup winners like Juan Mata. Get 20% off Unwanted FC’s Upcycling Service with code...

2 months ago

46 minutes