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Add Creative

Pencil

43 episodes

4 months ago

Welcome to Add Creative, a new podcast from Pencil that’s dedicated to sharing the unexpected ideas that changed the game for DTC founders & operators that you can leverage to grow your business. Hosted by Chase, Head of Marketing & Growth at Pencil, Add Creative will cover a lot of ground and a wide range of topics, from how founders got their ideas for their business to what is the most profitable channel for your verticals and much more. But every interview will hit the level of tactical depth where actionable advice is found. We hope you’ll join us. Subscribe to “Add Creative” now and learn more at trypencil.com

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Entrepreneurship

All content for Add Creative is the property of Pencil and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Welcome to Add Creative, a new podcast from Pencil that’s dedicated to sharing the unexpected ideas that changed the game for DTC founders & operators that you can leverage to grow your business. Hosted by Chase, Head of Marketing & Growth at Pencil, Add Creative will cover a lot of ground and a wide range of topics, from how founders got their ideas for their business to what is the most profitable channel for your verticals and much more. But every interview will hit the level of tactical depth where actionable advice is found. We hope you’ll join us. Subscribe to “Add Creative” now and learn more at trypencil.com

Show more...

Entrepreneurship

Episodes (20/43)

Add Creative

Episode 43 - Fight the 800 LB Gorilla

This episode features, Adam Robinson (CEO of Retention.com), we discuss:

How he landed on the idea for retention.com
Why going big is the only option
How he's grown since putting a bullseye on his back by making his billion-dollar Babe Ruth call out
Why experimentation and lack of fear of the outcomes is a cheat code for him as a leader

And there's so much more...

Adam's incredible vitality and wit come through in every minute of this episode, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Adam 👉 https://www.linkedin.com/in/retentionadam/
Check out 👉 Retention.com

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Adam!

2 years ago

47 minutes

Add Creative

Episode 42 - Find leverage and lean in

This episode features, Danil Salukov (CEO of Incense), we discuss:

- How he and his brother came up with the idea for Insense
- What kind of brands should be thinking about UGC creative
- How building a marketplace is the hardest type of business to start

And there's so much more...

Danil's optimism and fearlessness are inspiring, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Will 👉 https://twitter.com/DanilSalukov
Check out Insense 👉 https://insense.pro/

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Danil!

2 years ago

39 minutes

Add Creative

Episode 41 - I always wanted to create a big company

This episode features, Wil Nitze (CEO of IQBAR), we discuss:

- How he came up with the idea for IQBAR
- Why you shouldn't quit your day job when you are trying to build a company
- How getting shelf space in CPG is harder than you think

And there's so much more...

Will's openness to experimentation is such a refreshing thing to see, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Will 👉 https://www.linkedin.com/in/will-nitze/
Check out IQBAR 👉 https://www.eatiqbar.com/

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Will!

2 years ago

46 minutes

Add Creative

Episode 40 - I know exactly who I am

This episode features, Phoenix Ha (CEO of AdBeacon), we discuss:

- Why she started an attribution software
- How she came to a career in performance marketing
- What leadership means to her

And there's so much more...

Phoenix's understanding of who she is and what value she can drive for the community are second to none, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Phoenix 👉 https://twitter.com/_phoenixha
Check out AdBeacon 👉 https://www.adbeacon.com/

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Phoenix!

2 years ago

57 minutes

Add Creative

Episode 39 - UGC isn't dead

This episode features, Joe Marston (Co-Founder of SOAR With Us & For You Advertising), we discuss:

- Why working can help you find your gifts not just passion
- How UGC is not dead
- How he structures the sales process

And there's so much more...

Joe's clear-eyed strategy and focus on solving problems through first principles is inspiring, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Joe 👉 https://twitter.com/JoeJMarston

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Joe!

2 years ago

58 minutes

Add Creative

Episode 38 - Expand your time horizon

This episode features, Wes St. Amand (CEO of DSRUPT Media), we discuss:

- What he does to manage his time efficiently to deliver massive upside to himself, his business, and his family
- What he's learned about being a CEO
- How his POV on time has changed as he's grown as a leader

And there's so much more...

Wes' rigor, calm intensity, and dedication to his team are infectious, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Wes 👉 https://twitter.com/wesstaa21
Work with him @ https://www.dsruptmediamarketing.com/

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Wes!

2 years ago

39 minutes

Add Creative

Episode 37 - I want to pass the ball of knowledge

This episode features, Andrew Faris (Growth Advisor), we discuss:

- How we thinks about paid growth
- what is the secret to getting ahead in business
- Who should really be working in agencies

And there's so much more...

Andrew's ability to translate the complex into simple frameworks is second to none, excited for you to enjoy this!

Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Andrew 👉 https://twitter.com/andrewjfaris
Work with him @ www.ajfgrowth.com

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Andrew Faris!

2 years ago

50 minutes

Add Creative

Episode 36 - A calm mind will always win

This episode features, Daniel James (CEO @ Mint Performance), we discuss:

- The process of building a business
- The mentality that entrepreneurship requires
- How to deal with stress and obstacles

And there's so much more...

Daniel's calm wisdom is intoxicating, excited for you to enjoy this!

Join 12,100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Daniel 👉 https://twitter.com/foodog85

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Daniel!

2 years ago

36 minutes

Add Creative

Episode 35 - Develop a compelling vision for your life

This episode features, Kenny Hanson (CEO @ Mentorpass), we discuss:

- The magic of entrepreneurship (also the difficulties)
- How living your purpose daily makes the journey worth it
- Knowing your customer and what they need allows you to build even through the challenges
- How working on Obamacare led him to learn how to deal with a crisis

And there's so much more...

Kenny's heart just as massive as his brain, excited for you to enjoy this!

Join 12,100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Kenny 👉 https://twitter.com/NoCodeKenny

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Kenny!

2 years ago

1 hour

Add Creative

Episode 34 - Building takes time 🧱

This episode features, Lio Pinchevski (CEO @ Finaloop) and we hit a lot of topics around leadership and paid social.

We discuss:

- How important getting your finances is for your e-commerce business
- What happens when your only eye is on growth when running an e-commerce business
- How much work it is to build value as a SaaS
- What he took from being a partner at PwC into all his business ventures

And there's so much more...

Lio's brain is immense, excited for you to enjoy this!

Join 12,100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

https://shorturl.at/inKLZ

Use code AC15 to get 15% off your first year on all paid plans!

Follow Lio 👉 https://twitter.com/Lioranpi

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Lio!

2 years ago

53 minutes

Add Creative

Episode 33 - It's about stacking wins for your clients

This episode features, Taylor Lagace (Co-CEO @ Kynship) and we hit a lot of topics around leadership and paid social. We discuss: - How to intentionally lead a team - How to grow a business & team when you've never done it before - What influencer seeding can do for a business - How your customers want to trust you, so stack wins for them. And there's so much more...

2 years ago

55 minutes

Add Creative

Episode 32 - Scaling a business isn't hard...if you know the secret 🧙‍♂️

This episode features, Charley Tichenor (Founder @ Disruptor School) and information about creative testing + scaling your business is invaluable. Charley is one of the most knowledgable e-comm growth practitioners I've ever met and you should listen to what he has to say! We discuss: - How to actually test your ads - What kind of metrics you should be measuring and why - How he went from DJ to Facebook Ads Savant And there's so much more...

2 years ago

1 hour 18 minutes

Add Creative

Episode 31 - You don't need ugly ads to win 😉

This episode features, Matthew Gattozzi (CEO @ Goodo Studios) and information about creative testing + learning how to run a business as a first-time founder, is incredible. We discuss: how you need to reverse engineer why customers buy before you create your ads, what the secret to ad targeting is, and how you can grow a culture for your team. And there's so much more...

2 years ago

1 hour

Add Creative

Episode 30 - Customer Experience will be a differentiator in 2023 - are you ready? 🧐

This episode features, Zoe Kahn (CX @ Chomps) and she shares so many actionable insights on this one. We discuss customer experience and how DTC brands should set themselves up for success in 2023 and beyond. She will set you up with certain automations you can set up to give your customers a personalized experience; and what infrastructure brands should be investing in when it comes to CX.

2 years ago

38 minutes

Add Creative

Episode 29 - Master Mind - Gaining SEO steam! 😤

This episode features, Deb Mukherjee (Marketing Lead @ StayTuned) and he shares a massive amount of value on this episode. We discuss all things SEO and how DTC brands can leverage it today to see massive gains in efficiency down the line. The frameworks on how to start getting started with SEO and so much more...

2 years ago

37 minutes

Add Creative

Episode 28 - Master Mind - You don't know growth 🚨

This episode features, Cherene Aubert (Head of Growth @ Bobbie) and he shares a massive amount of value on this episode. We discuss all things Ads and how it relates to holiday and beyond. We break down: - Why profitability is such a massive boon to your business (duh but really) - How you can cultivate magic moments for your business to own the "holiday" outside of black Friday - why most brands will fail without getting their businesses together And there's so much more...

2 years ago

35 minutes

Add Creative

Episode 27 - You need to find your zone of genius

In today’s Add Creative conversation, we chat with Jesse Pujji (Founder & CEO of Gateway X & Kahani) We discuss his views and experiences with entrepreneurship and personal growth. He shares his journey through the early days of his career as he makes the jump from consulting to founding his first business, Ampush, making him one of the OG's of the paid media space. We talk about his journey there from intense and chaotic growth to burnout, and how having children changed him. He shares a few things that helped change his path: Coaching, rigorous prioritization, and learning where his zone of genius lies so he can lean into that regularly.

2 years ago

39 minutes

Add Creative

Episode 26 - Master Mind - You're overthinking your ads 🥸

In today’s Master Mind conversation, we chat with Phil Kiel (MD @ Hello Earth) We discuss all things Ads and how it relates to holiday and beyond. We break down: What kind of campaign structure you should be targeting, how to effectively test ads, and how to set up your landing pages + offers to drive the best conversions for your brand. There's a lot more in here to learn from. Enjoy!

3 years ago

30 minutes

Add Creative

Episode 25 - You can't fail if you don't quit

In today’s Add Creative conversation, we chat with Jem Bourouh (Founder & CEO @ Adcubator) We discuss his views and experiences with growth, e-commerce, and entrepreneurship. He shares how his early days in dropshipping shaped him. His experiences starting an agency on his own and growing it to have driven 300M+ in revenue for his clients. What growing his team has taught him about himself and what he believes mindset can do for your growth potential as an individual.

3 years ago

49 minutes

Add Creative

Special Edition: Episode 24 - Master Mind - It's time for your greatest hits 💿

This episode features, Mirella Crespi (CEO of Creative Milkshake) and shares so many hard-won insights and how YOU can leverage them.cWe dig into all things Creative and how it relates to BFCM and beyond. We break down: the metrics that matter when measuring creative performance,what kind of testing you should be doing leading into BFCM, and how new ads might not benefit you so focus on your greatest hits. This one is full of insane value!

3 years ago

26 minutes