On today's episode I sat down with Luke Waite of Pomelo Coffee Consulting. Luke is an industry veteran and has stared P.C.C. to help coffee roasters strengthen their margins as well as their operating procedures. We discuss the power of saying no to a potential client, how NOT to run your business like a charity, and other important lessons all discussed in his upcoming book "The Owner’s Manual: A Guide to Sustaining A Coffee Roaster". If you have just started a coffee roasting business, have been operating for over a decade, or even own a business outside of the coffee industry, tune in to hear both valuable and easily applicable lessons. Click the link below to pre-order now. https://www.pomelocoffeeconsulting.com/pomelo-book