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Actually Good Coffee Podcast
Jack Wilt
51 episodes
1 week ago
How do you start a coffee empire? I’ll tell you...
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Entrepreneurship
Business
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How do you start a coffee empire? I’ll tell you...
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Entrepreneurship
Business
Episodes (20/51)
Actually Good Coffee Podcast
51. Work-Life Balance: How Parenthood Changed the Way We Work
After years of building Maiden Coffee side by side, Alyssa and Jack found themselves facing a new challenge — balancing their growing business with their growing family. In this episode, they open up about how becoming parents completely reshaped their relationship with work, rest, and purpose. You’ll hear: How having a child actually helped them grow their business faster — and with more focus. Why 100-hour workweeks might get you started, but won’t sustain you. Jack’s candid take on burnout — and why he believes it is necessary. Whether you’re a parent, an entrepreneur, or just someone trying to find a better rhythm in life, this episode offers an honest look at how to redefine success beyond the grind.
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1 week ago
16 minutes

Actually Good Coffee Podcast
50. Are We Selling Maiden Coffee?
Recently we've been approached with the possibility of a buyout of Maiden Coffee. On today's episode I sit down with my wife and co-owner of Maiden to discuss the details. Although we did not accept this deal, this episode offers an honest look at the questions, doubts, and hopes behind such a big decision. Whether you’re an entrepreneur, coffee lover, or just curious about what happens when a small business gets approached for acquisition, this one’s for you.
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2 weeks ago
29 minutes

Actually Good Coffee Podcast
49. EUDR Delay 2025
The European Union just delayed its long-awaited Deforestation Regulation — again. Whether you see this as a relief or another roadblock, the ripple effects across coffee’s supply chain will be hard to ignore. In this episode of The Actually Good Coffee Podcast, I break down: Which major certifier is supporting the delay (and why) The origins most likely to feel the pinch How roasters, importers, and producers can prepare for what’s next The coffee world is changing — but not always in the ways we expect. Tune in to hear how this decision could reshape sustainability, compliance, and sourcing for years to come.
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1 month ago
7 minutes

Actually Good Coffee Podcast
48. McDonald's Goes Regenerative
In today's episode we discuss the largest investment made into Regenerative Agriculture. McDonald's has made their first major step towards the "Net-Zero by 2050" commitment established in 2021. After multiple failed attempts at progressing towards this goal, have they finally made the right call? Tune in to learn more about: - The practicality of this deal - Some red flags - What this means for other corporations
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1 month ago
5 minutes

Actually Good Coffee Podcast
47. The Coffee Siren is Calling
In today’s episode, I dig into Starbucks’ new protein latte line — and why it’s more than just another menu item. It’s a signal that consumers are becoming more conscious about what they eat and drink, and that transparency is shaping coffee’s future. On the other side of the supply chain, the Rainforest Alliance has launched a new Regenerative Agriculture Certification. I break down how it’s priced, what it means for farmers, and how it stacks up against the Regenerative Organic Alliance.
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2 months ago
8 minutes

Actually Good Coffee Podcast
46. Why You Shouldn't start a Coffee Roastery
Happy Monday everyone. On today's episode I discuss the current state of the coffee market and why it may not be the best idea to start your own coffee roasting business. I also give a bit of my own personal background in coffee before taking over Maiden as well as some other potential options you could start with before starting your coffee business. It never hurts to gain some added experience in your market before paving your own path. So start by tuning into today's episode!    Source: https://perfectdailygrind.com/2025/08/why-you-shouldnt-open-passion-project-roastery-in-2025/
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2 months ago
5 minutes

Actually Good Coffee Podcast
45. Our New Decaffeinated Coffee
On Today's episode I sat down with my wife and co-owner of Maiden Coffee to discuss Maiden's new decaf coffee. We discuss our history with decaffeinated coffees and Alyssa's experience with decaf while pregnant with our son. We also go over some of the worries, issues, and overall consumer outlook on decaffeinated coffee and how we feel ours can fit into the ever changing specialty market. If you are a mother, make sure to stick around to the end of this episode to discover how you can get a free bag of our decaf coffee (available until September 1st, 2025).
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2 months ago
11 minutes

Actually Good Coffee Podcast
44. Gen Z's Baristaphobia
On today's episode I discuss a trend that's been silently affecting coffee shop owners with a much larger impact than you might expect. Gen Z'ers are becoming too afraid to talk to humans in order to purchase their daily coffee. To most this may serve as the perfect opportunity to criticize the younger generation and strengthen the "kids these days" attitude. But to coffee shop owners this may serve as a great time to re-evaluate your business model. Listen here to discover actionable steps you can take right now to improve sales and create a success driven culture within your shop. Source: https://www.the-independent.com/life-style/gen-z-baristaphobia-fear-coffee-shops-b2799029.html   Maidencoffee.com
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3 months ago
5 minutes

Actually Good Coffee Podcast
43. Plastic Pollution Treaty Negotiations
On today's episode of AGCP I discuss the international meeting currently taking place in Geneva, Switzerland on what to do about the current plastic pollution issue. Plastic pollution, specifically microplastics, continues to surprise us in being the source of many health, environmental, and even economic issues predominantly affecting low-income communities. I provide my take on this issue as well as an update on what Maiden Coffee Roasters is currently doing to mitigate our plastic pollution contribution.   Check it out for yourself: https://maidencoffee.com/   Source: https://www.bloomberg.com/news/articles/2025-08-05/why-the-world-is-divided-on-a-plastic-pollution-treaty?cmpid=BBD080525_GREENDAILY&utm_medium=email&utm_source=newsletter&utm_term=250805&utm_campaign=greendaily  
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3 months ago
5 minutes

Actually Good Coffee Podcast
42. How to Actually Run a Profitable Coffee Roasting Business
On today's episode I sat down with Luke Waite of Pomelo Coffee Consulting. Luke is an industry veteran and has stared P.C.C. to help coffee roasters strengthen their margins as well as their operating procedures. We discuss the power of saying no to a potential client, how NOT to run your business like a charity, and other important lessons all discussed in his upcoming book "The Owner’s Manual: A Guide to Sustaining A Coffee Roaster". If you have just started a coffee roasting business, have been operating for over a decade, or even own a business outside of the coffee industry, tune in to hear both valuable and easily applicable lessons. Click the link below to pre-order now. https://www.pomelocoffeeconsulting.com/pomelo-book
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5 months ago
30 minutes

Actually Good Coffee Podcast
41. The SCA and CQI have some explaining to do
In this episode, I sit down with Thomas Ameloot — owner of Colabops and CoffeeTron, SCA and CQI certified trainer, and one of the most respected voices in the specialty coffee world. With a resume that seems to go on forever, Thomas was the perfect guest to unpack the Specialty Coffee Association’s recent acquisition of the Coffee Quality Institute’s Q Program. The Q has long stood as the gold standard in coffee evaluation, shaping the way we define quality in specialty coffee. We dive into what this merger could mean for the industry at large — from the trainers and certifiers to the farmers and everyday coffee drinkers.   Join my online coffee community: https://www.skool.com/reallygoodcoffeecommunity/about?ref=f3c4f2fcb82c4b83a3e908f2b971262f
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6 months ago
38 minutes

Actually Good Coffee Podcast
40. How Nostalgia ties into Coffee
Nostalgia is one of the most powerful forces in the world—when used right, it can shape entire industries. While earning my Q-Grader certification in 2024, I realized how nostalgia plays a huge role in how we experience and grade coffee. Take Nintendo, for example—they’ve built one of the most loyal fanbases by tapping into the emotional connection people have with their past. But what if that same principle was applied to coffee? In this episode, I dive into the role of nostalgia in crafting a memorable cup and how it can shape the future of specialty coffee.   This is the final segment of a course initially featured on our online coffee community.   Join here! https://www.skool.com/reallygoodcoffeecommunity/about?ref=f3c4f2fcb82c4b83a3e908f2b971262f
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8 months ago
11 minutes

Actually Good Coffee Podcast
39. The Key to Tasting Coffee
On today's episode I share with you all a segment from one of our online community's classes. In the original video I discuss some of the methods that helped me acquire my Q-grader certification as well as what I believe to be the key to tasting coffee. As helpful as getting this certification was for my career I don't believe it is a necessary requirement in order to be successful in coffee. If you can fully grasp the concept I discuss here you'll be just fine.   Join my online community! https://www.skool.com/reallygoodcoffeecommunity/about?ref=f3c4f2fcb82c4b83a3e908f2b971262f
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8 months ago
10 minutes

Actually Good Coffee Podcast
38. Running a Coffee Roasting Business with a Newborn
My wife, Alyssa, and I just had our first baby, and unfortunately, no amount of coffee can prepare you for the newborn stage. We’ve officially passed the first month running on fumes while keeping our coffee roasting business afloat. Between midnight diaper changes and 3 AM feedings, we figured it might be helpful (or at least entertaining) to share what we’ve learned so far. So, if you're a fellow sleep-deprived parent, business owner, or just curious how we're managing both without totally losing it—tune in.   Join my online community! https://www.skool.com/reallygoodcoffeecommunity/about?ref=f3c4f2fcb82c4b83a3e908f2b971262f
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8 months ago
18 minutes

Actually Good Coffee Podcast
37. Tariffs
On today's episode, I discuss a topic that just can't seem to make it's way out of the news lately. It's also had an impact on the coffee market, assisting in driving the price of coffee up to an all-time high. If you're a fan of Colombian, Mexican, or Decaf coffee, this might be worth the nine minutes it'll take for you to tune into todays episode.   Join my online community! https://www.skool.com/reallygoodcoffeecommunity/about
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9 months ago
8 minutes

Actually Good Coffee Podcast
36. Surviving Specialty Coffee in 2025
Time to take a deep dive into this years outlook for specialty coffee roasters. As coffee prices continue to rise, it's important to look back in history and see what previous roasters have done to mitigate these difficult financial times. Take a listen to todays episode to find out what's going on behind the scenes of your (most likely more expensive) daily cup of coffee.   Join my online coffee community! https://www.skool.com/reallygoodcoffeecommunity/about  
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9 months ago
12 minutes

Actually Good Coffee Podcast
35. 2 Year Anniversary Special
What's a more special way to celebrate 2 years of owning a business than by getting interviewed by my wife and business partner? This is a funny, feel good episode where I share personal insights and lessons into what I've learned these past 2 years. Thank you all for the continued support, cheers to another exciting year! ☕️   Join my online community!  https://www.skool.com/reallygoodcoffeecommunity/about
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9 months ago
23 minutes

Actually Good Coffee Podcast
34. John Coz on Authenticity in the Coffee Industry
In this second part of my talk with John Coz from Cozz Coffee we discuss John's personal views on the coffee industry. John finishes this two part interview by going into detail on his background and how it's shaped the way he handles his career as a whole. A difficult task for a more creative business owner, especially when feeling the financial pressures of running a small business begin to ensue.   Join my online coffee community! https://www.skool.com/reallygoodcoffeecommunity/about
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10 months ago
7 minutes

Actually Good Coffee Podcast
33. New Keurig Recycling Program
For the past few decades K-cups have been synonymous with convenience, simplicity, and unfortunately unnecessary waste. But with Keurig's new K-cycle program they look to finally put an end to this continuous criticism of their flagship product. Is this the answer everyones been looking for or is it just another failed attempt at becoming a part of the sustainability trend? Today I go over what exactly goes into this recycling initiative and whether or not it's here to stay.   Join my online coffee community (it's free): https://www.skool.com/reallygoodcoffeecommunity/about   Sources: https://keurigkcycle.com/place-your-order#smPrice https://www.keurigdrpepper.com/keurig-announces-k-cycle-at-home-recycling-program/  https://www.keurig.com/hub/lifestyle/introducing-keurig-k-cycle-k-cup-pod-home-recycling-program  
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10 months ago
9 minutes

Actually Good Coffee Podcast
32. John Coz on Getting Started in Coffee
Recently I sat down with John Coz, owner and operator of Cozz Coffee (a mobile coffee truck where he roasts and serves his product). I've been following his journey for over a year now and am continually inspired by his creativity. John recently celebrated his four year anniversary of running one of the most authentic coffee businesses in New Jersey so I hope you all enjoy this segment!   Part 2 available at: https://www.skool.com/reallygoodcoffeecommunity/about
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10 months ago
11 minutes

Actually Good Coffee Podcast
How do you start a coffee empire? I’ll tell you...