This week, I asked my ex-colleague Jim Irving about one of the biggest frustrations in streaming — finding what to watch. His new app, Recce, takes a surprisingly human approach to solving it.🎙️ Q: What is Recce?💬 Jim’s take:Finding what to watch has become one of the biggest pain points in media — and Recce wants to fix that by bringing trust back into recommendations.➡️ Recce is a movie and TV review app built around trusted recommendations — not algorithms, but real people you actually know.➡️ It digitizes the most natural discovery habit we all have: word of mouth. That moment in a café or pub when someone says, “You’ve got to see this.”➡️ Users can share, rate, and discuss shows within their communities while building their own curated watchlists.➡️ Through Recce Rewards, engagement is rewarded — since people create value on the platform, they also share in it through access to exclusive content and prizes.As Jim puts it: “We’re trying to digitize the most trusted way of finding great content — word of mouth.”📱 Recce goes on pre-order this week — a small but meaningful step towards a more personal way to discover what’s worth watching.