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Digital Marketing 不是單方面執行,而是雙向合作。本集分享一個租場公司Google SEM 案例,因未詳述產品分店盈利細節,導致廣告查詢全集中熱門地點,其他分店空轉成本,錯失數萬元收入。學習如何透過完整溝通,避免類似失誤,實現均衡增長。