Why is it that drinking in the morning feels unthinkable… but by late afternoon, the same glass feels totally justified? In this episode of 90 Days Later, we’re unpacking the quiet power of permission—how your brain starts negotiating against your own goals as the day wears on, and why seemingly kind encouragement from others (like a partner saying “It’s okay if you have one”) can actually make you feel more conflicted, not supported. If you’ve ever made a plan to go wine-free only to rewrite it by 5pm, this conversation is for you.

We’ll explore how seeking—and giving—yourself permission plays out in subtle, surprising ways, and how to flip the script so your choices actually reflect what you really want. If you’re tired of outsourcing your peace to the mood, the moment, or someone else’s opinion, let’s talk. Book a free call and I’ll help you build a version of drinking that works for you. Access my calendar here: https://tidycal.com/90dayslater/consult

Sign up for the 10 Summer Drinking Mistakes free training (available from 24 - 27 June) here: https://kickstart.90dayslater.co/10-summer-mistakes