7-Figure Copy for Female Entrepreneurs

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7-Figure Copy for Female Entrepreneurs

Gina Whitehouse

35 episodes

1 day ago

Send Gina a text Hiring a conversion copywriter for your website, sales page, or launch assets can be a smart and business-advancing decision—but it can also be a costly one if you don’t know what to look for. In this episode of 7-Figure Copy, I’m walking you through 10 red flags to watch for before signing that contract. From skipped research to shady tactics and rushed timelines, I’ll help you vet your next partner with clarity and confidence, so your messaging actually sounds like you an...

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Entrepreneurship

All content for 7-Figure Copy for Female Entrepreneurs is the property of Gina Whitehouse and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Send Gina a text Hiring a conversion copywriter for your website, sales page, or launch assets can be a smart and business-advancing decision—but it can also be a costly one if you don’t know what to look for. In this episode of 7-Figure Copy, I’m walking you through 10 red flags to watch for before signing that contract. From skipped research to shady tactics and rushed timelines, I’ll help you vet your next partner with clarity and confidence, so your messaging actually sounds like you an...

Show more...

Entrepreneurship

Episodes (20/35)

7-Figure Copy for Female Entrepreneurs

S2-#33: Not All Copywriters Are Created Equal—Here’s How to Pick the Right One

Send Gina a text Hiring a copywriter can feel like a dream or a disaster. Because while the right words can grow your business, the wrong writer can leave you with messaging that sounds nothing like you… and copy that doesn’t convert. In this episode of 7-Figure Copy, I’m pulling back the curtain on what to look for when you’re ready to hire a conversion copywriter, and how to make sure they’re not just a good writer, but the right partner for you. Whether you’re prepping for a launch, ...

5 days ago

29 minutes

7-Figure Copy for Female Entrepreneurs

S2-#32: The Costly Mistake of Skipping a Section on Your Sales Page

Send Gina a text If you’ve ever asked yourself, “Do I really need a full sales page for this offer?”—this episode is your answer. Here’s what you need to know: every section on your sales page serves a purpose. And skipping just one (even unintentionally) can be the reason people don’t buy. In this special Q&A episode of 7-Figure Copy, I’m answering real listener questions about sales pages, conversion copy, and what you need to sell your offer—whether it’s a course, product, or $7 ...

1 week ago

20 minutes

7-Figure Copy for Female Entrepreneurs

S2-#31: Behind the Copy: How Kelly Leardon’s Sales Page Fueled 3+ Five-Figure Launches

Send Gina a text When business coach and director of operations Kelly Leardon hired me to write the sales page for her signature program, The Success Squad, she already had a solid offer and an engaged audience. But her existing sales page didn’t reflect the caliber of her coaching or the transformational results her program delivers. In this candid client conversation, Kelly shares what changed after we rewrote her sales copy—and how that single sales page has now supported four 5-figure...

2 weeks ago

55 minutes

7-Figure Copy for Female Entrepreneurs

S2-#30: Is it an Offer Problem or a Copy Problem?

Send Gina a text You’ve done everything right—crafted a great offer, posted on social media, emailed your list… maybe even ran some ads. But the sales? They’re just not happening. Before you scrap your entire launch or burn it all down, pause. Because it might not be your offer that’s the problem. It might be your copy, your audience, or the way the whole thing is being positioned. In this episode of 7-Figure Copy, I’ll help you figure out what’s actually going wrong—so you stop spinnin...

3 weeks ago

24 minutes

7-Figure Copy for Female Entrepreneurs

S2-#29: Struggling to Show Your Value? Fix These Sales Page Blind Spots with Business Coach Shannon Russell

Send Gina a text If your sales page is getting clicks but not conversions, you might have a messaging blind spot that’s keeping your best-fit clients from saying yes. In this live copy audit episode, I sit down with business coach and Second Act Success founder Shannon Russell to improve a crucial section of her sales page—one that explains what her program includes and why it matters. If you’ve ever struggled to communicate the value of your offer (beyond listing out features), this conver...

1 month ago

29 minutes

7-Figure Copy for Female Entrepreneurs

S2-#28: Still Getting Maybes? Use These 3 Messaging Tweaks to Move Buyers to YES

Send Gina a text Still Getting Maybes? Use These 3 Messaging Tweaks to Move Buyers to Yes If you’ve ever had someone hover near the buy button, hesitate on a sales call, or say “This sounds amazing… but…”—this episode is for you Because most of the time, they’re not really saying no. They’re wrestling with doubt, timing, or fear and your copy didn’t give them the clarity or confidence to move forward. In this episode of 7-Figure Copy, I’m sharing 3 powerful sales psychology patterns t...

1 month ago

19 minutes

7-Figure Copy for Female Entrepreneurs

S2-#27: The Ethical Way to Use Urgency & Scarcity Without Manipulating Your Audience

Send Gina a text Let’s be honest—urgency and scarcity work. But if you’ve ever felt uneasy using countdown timers, limited spots, or last-chance language, this episode will help you understand why—and how to shift your approach. Because urgency and scarcity aren’t inherently bad. They’re psychological triggers that can actually serve your audience—when they’re used truthfully, transparently, and ethically. In this episode of 7-Figure Copy, we’re unpacking how to use these powerful too...

1 month ago

27 minutes

7-Figure Copy for Female Entrepreneurs

S2-#26: Forget Bro Marketing—The Truth About Ethical Sales Copy with Jan Ditchfield

Send Gina a text Bro marketing isn’t just used by sleazy internet dudes. It’s everywhere, and a lot of women are unknowingly using it, too. In this episode of 7-Figure Copy, I’m joined by business strategist and nonprofit expert Jan Ditchfield for a candid conversation about ethical sales, messaging that builds trust, and growing a values-driven business without sacrificing your revenue or your integrity. Jan built her career in fundraising and with a foundation of nonprofit leadership. T...

1 month ago

38 minutes

7-Figure Copy for Female Entrepreneurs

S2-#25 If You’re Not Addressing Objections, You’re Leaving Money on the Table

Send Gina a text You’ve nailed your sales page layout. Your message feels strong. But conversions are still lower than you’d like. Here’s what might be missing: Addressing OBJECTIONS. In this episode of 7-Figure Copy, I’m breaking down why unspoken concerns can quietly tank your sales—and how to handle objections in your copy without sounding defensive, pushy, or salesy. If you’ve ever felt unsure about when or how to address your audience’s doubts, this episode will show you how to tur...

2 months ago

13 minutes

7-Figure Copy for Female Entrepreneurs

S2-#24: 4 Silent Sales Killers Lurking in Your Copy

Send Gina a text In this episode of 7-Figure Copy, we’re uncovering the four subtle (but serious) messaging mistakes that sneak into your sales page—and quietly kill conversions. These are the things that sound fine, look polished, and even feel “on brand”… but don’t actually move people to buy your course, product, or service. Whether you’re scaling to seven figures or launching a new offer, this is the copy audit you didn’t know you needed. Here’s what you’ll learn in today’s episode:...

2 months ago

17 minutes

7-Figure Copy for Female Entrepreneurs

S2-#23: The 5 Seconds That Make or Break Your Offer with People Strategy Expert Lindsay White

Send Gina a text You have a powerful offer. But if your headline isn’t crystal clear, your ideal client might click away before they ever find out. In this episode of 7-Figure Copy, I’m sitting down with people strategist Lindsay White to give her a quick, high-impact messaging makeover. We’re zeroing in on the headline and subheadline of her mindset-focused program Positive Intelligence—and you’ll hear the exact before-and-after versions I recommended to boost clarity, relevance, and con...

2 months ago

28 minutes

7-Figure Copy for Female Entrepreneurs

S2-#22: Creating Offers That Are Easy to Say YES To with Digital Product Strategist Alyssa Bellisario

Send Gina a text In this episode of 7-Figure Copy, I’m joined by digital product strategist & host of the Brilliant Ideas podcast, Alyssa Bellisario, who helps online entrepreneurs simplify and strengthen their digital offers—so they’re easier to sell (and easier to deliver). If you’ve ever wondered why your course, program, or service isn’t flying off the shelves, it may not be your copy—it might be the offer itself. Alyssa and I unpack the small shifts that make a big difference in ho...

2 months ago

35 minutes

7-Figure Copy for Female Entrepreneurs

S2-#19: Why People Aren’t Saying Yes to Your Offer—And How to Fix It

Send Gina a text You’ve built the offer. You know it gets results. But the sales? Still sluggish. If you’ve ever thought, “This should be working better by now,” this episode of 7-Figure Copy is for you. In our Season 2 opener, we’re diving into one of the biggest messaging mistakes that quietly kills conversions—and how fixing your copy (not your offer) can change everything. Whether you’re launching a course, product, service, or group program, you need more than a good offer. You nee...

2 months ago

13 minutes

7-Figure Copy for Female Entrepreneurs

S2-#21: Landing Page or Sales Page—Which One Do You Need?

Send Gina a text If your sales page isn’t converting like it should… it might not be a sales page at all. One of the most common mistakes I see in online business is using the wrong page for the job. Whether you're trying to build your email list with a freebie or lead magnet… or getting ready to launch a new product, sell a service, or promote your latest offer—confusing a landing page with a sales page can quietly sabotage your results. In this episode of 7-Figure Copy, I’ll wal...

2 months ago

15 minutes

7-Figure Copy for Female Entrepreneurs

S2-#20: If Your Products & Services Aren’t Selling, Start Here

Send Gina a text You’re doing the work. Your offer is strong. Your audience is growing. But something still isn’t clicking, and sales feel harder than they should. In this episode of 7-Figure Copy, I’m breaking down 3 sneaky (but common) beliefs that sound strategic, but are actually sabotaging your ability to sell your course, product, or service. If you’ve ever thought, “Maybe I’m the problem,” this episode will help you see what’s really going on—and how to fix it. Here’s what you’...

2 months ago

22 minutes

7-Figure Copy for Female Entrepreneurs

S1-#18: 3 Hidden Signs Your Website Messaging and Copy Are Outdated and Need a Refresh

Send Gina a text We made it to the Season 1 finale of 7-Figure Copy—and I couldn’t be more grateful to have you along for the journey! In this special Q&A episode, I’m answering some of the most common questions I get about copywriting and website messaging as you scale your business from six to seven figures. If you’ve ever wondered how to tell when your copy needs a refresh—or how to stay consistent without sounding repetitive—this one's for you. We’ll talk about: The 3 copy...

6 months ago

23 minutes

7-Figure Copy for Female Entrepreneurs

S1-#17: LIVE Copy Audit: How to Rewrite Your About Page Story When Your Business Grows and Evolves

Send Gina a text As your business grows, your story needs to grow with it—and your About Page should reflect the expert you’ve become, not just where you started. In this LIVE copy audit, I sit down with Michelle Stuenkel, founder of Your Media Squad, to help her rework the story on her About Page so it aligns with her growth, her expanded services, and the transformation she now delivers for her clients. Michelle went from running a winter side hustle in New England to building a full-ti...

6 months ago

29 minutes

7-Figure Copy for Female Entrepreneurs

S1-#16: 6 Ways to Make Your Website Copy Visually Pop and Keep Readers Engaged

Send Gina a text If your copy looks like a wall of text, your audience isn’t going to stick around—no matter how brilliant your message is. In this episode of 7-Figure Copy, I’m taking off my copywriter hat and slipping on my secret designer hat to help you transform your sales pages, website, homepage, email sequences, about page, and launch copy into pages that look as good as they read. Whether you’ve got beautifully written copy or are still refining your message, it won’t matter if n...

6 months ago

12 minutes

7-Figure Copy for Female Entrepreneurs

S1-#15: LIVE Copy Audit: How to Use a Compelling Hook Statement to Keep People Reading

Send Gina a text If your About Page jumps straight into your backstory without a strong hook, you’re missing one of the most powerful opportunities to grab attention and guide your audience through the rest of your message. In this LIVE Copy Audit with Shannon Boyer—an award-winning educator and course design expert for purpose-driven entrepreneurs—we focus on one of the most overlooked but high-impact elements of an About Page: the hook statement. I share four bold opening lines Shannon can ...

6 months ago

35 minutes

7-Figure Copy for Female Entrepreneurs

S1-#14: Your About Page: How to Showcase Your Expertise & Build Trust with Your Target Audience

Send Gina a text FREE RESOURCE - 7-Figure About Page Checklist If you want high-paying clients to trust you and feel connected to your brand, your About Page needs more than a polished backstory—it needs to clearly show why you’re the expert they’ve been looking for. In this episode of 7-Figure Copy, I’ll walk you through how to craft a compelling About Page STORY that strikes the perfect balance between relatability and authority—so your readers see you as the expert to help them. Whet...

7 months ago

20 minutes