Nancy Anderson, Founder and President of Natal App, and Virginia Triplett, Head of Marketing, discovered that TikTok's ability to immediately reach new audiences organically made it the perfect platform for their science-backed pregnancy and postpartum fitness programs. Serving women who are thinking about conceiving, currently pregnant, or have been pregnant, Natal App recognized TikTok's demographic shift during COVID as their target audience matured into the platform.
In this episode, Nancy and Virginia share how their full-funnel strategy of incorporating educational, entertainment, and sales content into their paid campaigns resulted in a remarkable 75% reduction in CPAs, and why they view TikTok as their future.
What You'll Learn in This Episode:
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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.
Andres Ramos, Creative Marketing Director at Juvenon, transformed the health supplement brand's advertising approach by leveraging TikTok Shop's affiliate program to create an "army of creative testers."
In this episode, Andres explains how TikTok's genuine consumer connection has created a measurable halo effect across Juvenon's other sales channels, with a 10-20% increase and significantly lowered CPAs on other platforms. He shares how their approach to creator partnerships has exponentially multiplied their testing capabilities, allowing them to experiment and find the best ways to communicate their unique value to consumers. To top it off, GMV Max has already delivered 20% growth despite being in the early stages of their TikTok Shop journey.
What You'll Learn in This Episode:
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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.
Natalie Plain, CEO and founder of Billion Dollar Beauty, saw her 12-year-old patented BrowBuddy tool gain new momentum on TikTok. After one organic video from a creator in Texas went viral, generating $10,000 in sales, the company put Spark ad spend behind it and achieved 3X growth in just one week.
In this episode, Natalie shares how her problem-solution based beauty company pivoted quickly to embrace TikTok Shop 18 months ago, starting with just one product and expanding to over 50 items. She explains how the platform has fundamentally changed her business by providing unprecedented distribution opportunities that weren't possible during the product's first decade on the market.
What You'll Learn in This Episode:
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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.
Kayla, Director of Influencer Marketing, and Amanda, Director of Performance Marketing at VEGAMOUR, discovered that by creating a strategic feedback loop between creative and performance, they could harness TikTok's power for their hair growth and wellness brand. The leading plant technology company, known for their GRO Hair Serum, has seen remarkable success by focusing on influencer-generated content (IGC), which has driven 90% higher conversion rates compared to brand-created assets.
In this episode, the VEGAMOUR team shares how they scaled IGC by 73% year over year and developed a full-funnel approach that goes beyond last-click attribution. By partnering with their third-party measurement platform, they uncovered CPAs that were 51% lower than traditional attribution models showed, proving TikTok's significant halo effect across their entire business. They explain why transitioning from primarily low and mid-funnel campaigns to include top-of-funnel initiatives has been crucial for sustainable growth.
What You'll Learn in This Episode:
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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.
Catalina Leyva, Director of Retention and Social Commerce at MaryRuth’s, shares how TikTok Shop became a key growth lever for the brand—unlocking both community trust and cross-channel impact.
After just two to three creators organically drove over $200,000 in GMV in a single month, the MaryRuth’s team realized they had tapped into something they hadn’t seen anywhere else. By pairing that momentum with paid strategy and scaling creator outreach through automation, they built a high-performing engine of authentic content, product education, and commerce.
In this episode, Catalina shares how that TikTok-first approach didn’t just boost performance on-platform, it created a halo effect across Amazon and Shopify, driving a 30–40% lift in sales on key SKUs and influencing consumer behavior across the funnel.
What You’ll Learn in This Episode:
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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.
From the very beginning, Waterboy placed their bet on TikTok and it paid off. With a conviction that the platform was the best place to launch and grow, they focused their energy on building a highly engaged, authentic community. That decision shaped the entire business.
Their first major breakthrough came during presale. The team hit send on a text message, and traffic flooded their site. They sold out of inventory in under an hour, an "aha moment" that confirmed TikTok’s power to drive real-time demand.
Over time, their approach evolved from purely organic to layering in creators and paid campaigns. Still, TikTok remained the heartbeat of their brand, where culture, authenticity, and community came together.
That momentum spilled beyond the platform. They began to see halo effects on Amazon and in retail. More importantly, TikTok became a proof point in conversations with major retailers like Target and Walmart, helping them show up as a digitally native brand with real community traction.
For Waterboy, TikTok wasn’t just a marketing channel, it was the launchpad for everything that followed.
What You’ll Learn in This Episode:
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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.
Lauren Hill, VP of Digital and e-commerce at ColorPop, recognized a major gap in their digital ecosystem and turned to TikTok Shop to fill it. The beauty brand, known for luxury formulas at affordable prices, has seen remarkable growth since joining the platform.
In this episode, Lauren shares their strategic approach to TikTok Shop campaigns, including a Valentine's Day initiative that 3X'd their revenue, and demonstrates how brands can thrive in the content-to-commerce environment.
What You'll Learn in This Episode:
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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.
Chris Herbert, CMO of Intake Breathing, transformed their business by leveraging TikTok Shop to achieve a 10X increase in daily revenue in just six months.
Chris shares his three-tiered "pyramid of revenue" approach: starting with affiliate creator partnerships as the foundation, enhancing results with GMV Max campaigns, and building deeper customer relationships through LIVES.
What You'll Learn in This Episode:
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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.
What if you could grow your business from $3,000 daily to over $2-3 million monthly in just 12-24 months? That's exactly what Akash, CEO of Better Alt, achieved through TikTok Shop. Starting in September 2023 as one of the platform's early adopters, Better Alt experienced an unprecedented surge in orders that completely transformed their business trajectory.
In this episode, Akash shares how authentic affiliate relationships, strategic platform features, and automation tools combined to create explosive growth for their natural supplements brand. He explains why TikTok fundamentally changed his perception of business growth potential, proving that with the right strategy and product, scaling from "0 to 100" in just one year isn't just possible—it's achievable.
What You'll Learn in This Episode:
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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.
In this episode, Patryk reveals his journey from using TikTok simply as a content platform for ingredient breakdowns to discovering the power of TikTok Shop integration. From his first viral moment that generated hundreds of orders to participating in TikTok's special LIVE shopping events with platform-supported coupons, Patryk explains how TikTok has fundamentally shifted his role from a hands-on local business owner doing sampling events to a creator who can reach thousands of customers daily without leaving his office.
What You'll Learn in This Episode:
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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.
What happens when you combine entertaining content with educational messaging about wellness products? For Brian Wong, co-founder of Feel Goods, it created a TikTok success story that transformed their drink mix business.
Starting with organic content, Feel Goods leveraged TikTok's unique reach to gain "millions of eyeballs" for their brand, then built a thriving affiliate program on TikTok Shop that generated over $200,000 in GMV in a single month.
In this episode, Brian shares how his "edutainment" content strategy resonated with TikTok's audience seeking authentic brand experiences. From the surreal moment of being recognized in Erewhon by a fan who discovered them on TikTok, to a single video about electrolyte mixers driving $50,000 in revenue, Brian reveals how Feel Goods harnessed the platform's power while staying true to their mission of making wellness more approachable and fun.
What You'll Learn in This Episode:
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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.
Imagine watching a single TikTok video generate the kind of revenue you’ve always dreamed of. That's exactly what happened to Tammy Hilgendorf, Director of TikTok Shop for Nello, when her wellness brand's ashwagandha drink "Super Calm" caught fire on the platform.
After testing traditional social media marketing with futile results, Tammy Hilgendorf turned to TikTok Shop and saw Nello take off.
In this episode, she shares how TikTok’s New Arrivals Campaign and GMV Max unlocked a new era of momentum and measurable growth.
What You'll Learn in This Episode:
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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.
