Today I'm coaching Dave and Michelle. Both of them are coming to the live, in person Intensive in Santa Fe, and they're already signed up for the virtual intensive, too. They didn't know each other, and I didn't know Dave. Michelle I've worked with in the past. She's been at previous intensives. And today, it turns out (we didn't know this) that the very tool that would support Michelle the most is also a powerful tool for Dave. It's a really powerful tool for long-term client creation called...