Part 4
In the final session of this X:30 series, we looked to the future—focusing on scalability, innovation, and future-proofing your eCommerce stack. Shopify and dotdigital shared how their platforms support brands not just during peak performance moments like Black Friday, but also through flexible, API-first infrastructure that enables long-term growth. From developer experience to predictive analytics and omnichannel expansion, this session unpacked what it takes to stay competitive and customer-focused in an evolving commerce landscape.
Key takeaways:
Whether you're scaling fast or building for the long term, this session underscored that the smartest stack is one that evolves with your business.
Part 3
In Part 3 of our X:30 Master Your Toolkit series, we explored how to deliver personalization at scale across the customer journey by leveraging unified data from Shopify and dotdigital. From post-purchase campaigns to omnichannel experiences, the session focused on how automation, behavioral insights, and smart segmentation empower brands to create highly relevant customer interactions while maintaining privacy and operational efficiency.
Key takeaways:
From tactical automation to future-focused innovation, this session showcased how personalization becomes scalable when unified data and the right tools come together.
Part 2
In the second session of Youwe’s Master Your Toolkit X:30 series, Shopify and dotdigital took a deep dive into unified customer data and why it’s essential for creating seamless, personalized customer experiences. The speakers explored how to eliminate data silos, optimize marketing and operations, and use real-time insights to fuel smarter decision-making.
Key takeaways:
From increasing efficiency to enhancing customer lifetime value, this session spotlighted how unified data unlocks real growth potential in a Shopify-centered stack.
Part 1
In this kickoff session of Youwe’s new X:30 series, experts from Shopify and dotdigital joined forces to explore how to build a scalable, future-proof eCommerce stack centered around Shopify. The discussion uncovered key challenges eCommerce businesses face with legacy systems—such as high total cost of ownership, lack of agility, and innovation bottlenecks—and how Shopify’s SaaS platform addresses them with a modular, composable architecture.
Key takeaways:
Whether you’re migrating from a legacy system or fine-tuning your existing Shopify stack, this session provided critical insight into future-proofing your digital commerce strategy.
The Digital Product Passport is set to change product transparency and traceability.
In this session, we'll explain what this new compliance framework entails, how it connects to digital platforms, and what tools you'll need to get ready.
What does accessibility compliance look like post-Brexit?
Fay explores how UK laws intersect with the EAA, what businesses in or selling to the EU need to prepare for, and how to bridge regulatory differences while maintaining high accessibility standards.
An eye-opening look at why digital accessibility and compliance are no longer optional.
Joelle introduces the business-critical implications of the EAA, the basics of WCAG, and how compliance goes beyond legal checkboxes. It’s all about inclusive, responsible digital design.
This session looks at the AI tools and real-world use cases that are redefining scalable, automated product experiences.
We'll showcase how intelligent automation is transforming commerce - from data enrichment to real-time personalization.
Talking Points:
We break down the strategic shift from DXP to PXM, and how brands can embrace data efficiency to unlock growth.
Talking Points:
Framing the commerce evolution: DXP → PXM
"The Age of Efficiency Starts with Data": why structured product data is the foundation for personalization and automation
Why product experience is the future of customer experience
We kick off the series with a bold look at how Product Experience Management (PXM) is redefining modern digital commerce. Join Rudi (Pimcore) as he sets the stage for how brands can move beyond traditional platforms to deliver personalization at scale.
Talking Points:
What PXM is, and how it differs from PIM and DXP
Why commerce platforms and DXPs can’t solve personalization challenges alone
The strategic need for enriched, flexible product data
Real-world impact; time-to-market improvements, efficient asset usage, personalized commerce experiences
In this session of our replatforming series, we:
Highlight the importance of aligning platform decisions with business goals and customer expectations.
Share expert advice on avoiding common pitfalls and ensuring minimal disruption during the transition.
Are legacy platforms holding your business back? In the first episode of our series 'The eCommerce Replatforming Dilemma', Martin Macmillan, Senior Implementation Consultant at Youwe, will delve into the hidden costs of outdated systems and the risks of failing to evolve.
Key insights you’ll gain:
✔️ How inefficiencies, vulnerabilities, and missed opportunities drain your bottom line.
✔️ Warning signs your legacy platform is holding you back.
✔️ Lessons learned from businesses that delayed—and those that acted just in time.
Join digital strategist Gary Cheers and our host Rowan Smith as they bridge the gap between enterprise strategies and agile SME approaches, offering a comprehensive look at building effective plans for 2025.
Learn how to navigate challenges like cross-departmental alignment, data management, and real-time adaptation, while balancing quick wins with long-term goals.
Join our host Rowan and digital strategist Matthijs as they break down what a digital yearly plan is, the key elements it should include, and how it can help your team to stay focused and data-driven throughout the year.
We’ll also cover some common misconceptions, exploring why some companies skip planning and the trade-offs of staying agile versus organized.
Perfect for those who want to elevate their 2025 approach but still need flexibility.
Focusing on the sale is not enough for sustainable growth in B2B anymore .
The final session of this series focuses on how to create a post-purchase experience that keeps your buyers engaged and loyal.
Discover the power of effective follow-up communication, how to offer ongoing support that truly adds value, and how to design loyalty programs that reward your best customers.
Remember to subscribe to be notified of the upcoming series. It's going to be a good one!
Join our special guest Dave Smallwood from Mollie, as he talks about making checkout easier for your buyers.
He answers questions like:
- How can checkout optimization reduce friction and drive conversions in B2B?
- What role do 'buy now, pay later' and cross-border payments play in B2B?
- How can 'personalization beyond login' be used to deepen customer engagement?
Don't forget to subscribe to the podcast!
In this episode, learn how to set yourself apart from the competition by building meaningful connections with the right prospects.
Learn:
- practical strategies for attracting high-quality leads
- how to use data and AI to deliver personalized experiences throughout the sales cycle.
Discover how to create content that resonates, nurture relationships with automation that feels genuinely human, and build connections with the people who matter.
Improve your B2B Buyer Journey - our brand-new X:30 series!
Scaling your digital platform doesn’t have to be a headache. This session will show you how a composable commerce approach can keep your business flexible as it grows, allowing you to adapt quickly to changing customer needs.
Learn:
- What is composable commerce, and how does it serve the B2B market?
- How can you get started with composable commerce?
- What impact can composable commerce have on operations and budget?
Don't forget to subscribe to the podcast!
Join our host Rowan Smith and expert Kamilla Heap as they answer your questions about the future of marketing and AI.
- Why do so many businesses struggle to implement AI?
- How machine learning can be used to make us more human, and why we would want that.
- What does the future of AI look like for marketers?
Don't forget to subscribe to the podcast!
Nilay Oza, CEO and co-founder at Klevu, talks about how AI-powered search, personalized product recommendations and smart category merchandising can boost your online sales and customer engagement.
Don't forget to subscribe to the podcast and get notified when the next episode is published!
