Welcome to Episode 44 of Write with Influence. Today I am introducing you all to WISH, a technique I developed myself to help you come up with attention-grabbing ideas for your sales copy. Just like when a doctor diagnoses and treats a patient, I am going to show you how to identify your customer's symptoms [...]

Welcome to Episode 43 of Write with Influence. This week's topic was inspired by a powerful storytelling technique that I discovered whilst studying for my degree in script writing. In fiction, you can’t write a well-rounded character unless you know them inside out and the same applies when it comes to copywriting – you have [...]

Welcome to Episode 42 of Write with Influence. Today’s copywriting tip for you is called "The Workaround." Just because you solve a problem for your audience, that doesn’t mean that your customer is waiting for you to show up and fix it. In fact, if people know that they have a problem and it is [...]

Welcome to Episode 41 of Write with Influence. This week we're looking at reasons why customers are not buying from you. Unfortunately, humans have a knack for making excuses about why they shouldn’t do something – even when you present your customer with exactly what they need and show them step-by-step how you can change [...]

Welcome to Episode 40 of Write with Influence. Today’s show is about conflict and high stakes. In the art of story writing, high stakes keep the reader turning pages and conflict is crucial to having a compelling story – if our heroes have no obstacles as they try to reach their goal, the story will [...]

Welcome to Episode 39 of Write with Influence. In today’s episode I want to talk to you about how to write copy so that you can avoid being seen as a commodity, I call it Process Over Product. Product copy is about what the product is or does – the facts and figures. Process copy [...]

Welcome to Episode 38 of Write with Influence. Today I’ve got a super simple lesson for you that will help you identify the key benefits of your product so that you can get straight to the point in your copywriting. Simplicity in copywriting and in sales is critical – people need to know within seconds: [...]

Hello and welcome to Episode 37 of Write with Influence. Today I want to talk to you about being strategic in your copy by starting with the end in mind. One of the things that I love about copywriting is that it has a purpose – each piece of copy is like a link in [...]

Welcome to episode 36 of Write with Influence. This week I want to talk about what to do when your customers reject your offer. Rejection can be difficult to take and often leads business owners to assume that there’s something wrong with their product or service, but this is not always the case. Today I [...]

Welcome to Episode 35 Of Write with Influence. There's nothing quite like a bit of discomfort or even fear to make someone spring into action, so in this episode I want to talk about some ways that you can instill a level of discomfort in your customers to sharpen their focus on your product/service. Listen [...]

Welcome Episode 34 of Write with Influence. Last week's episode was all about the pitfalls of relying on common marketing phrases and how avoiding these overused expressions can help your advertising copy truly stand out among your competitors. These days advertising is such a large part of our lives that we can start to absorb [...]

Welcome to Episode 33 of Write with Influence. This week is all about the importance of getting specific. Are your readers doing what you want them to do? Are they signing up for your email newsletter, registering for your membership site, or downloading your eBook? If not, it might be because you're stuck in what [...]

Welcome to episode 32 of Write with Influence. I’m kicking this week's episode off with something a little bit different. I’ve decided to start focusing on specific copy examples that catch my eye and using them as lessons to help you, my lovely audience. Today's lesson is all about writing biographies. Writing a bio is [...]

Welcome to Episode 31 of Write with Influence. In today's podcast I am going to be addressing one of the most frequently asked questions I get: Do I need a portfolio to get work as a copywriter? Writing is like any other profession; people need to trust you before they hire you and, in a [...]

Welcome to episode 30 of Write with Influence. The moral of today’s podcast is to pay attention to your customer’s emotions because if you don’t, you could really miss an opportunity to connect on a deeper level. All buying decisions are based on emotion. By using emotion and then adding in logical reasons to back [...]

Welcome to Episode 29 of Write with Influence. In today’s episode, we’re going to talk about the importance of awareness. The way that you talk to your prospect (in your ad copy or marketing message) should depend on their current state of awareness. What is your prospect’s level of awareness when they read your marketing? [...]

Welcome to episode 28 of Write with Influence. Today I want to talk to you about some simple elements that make up a sales conversation which will make it easier for you to write quick sales copy. Many people are intimidated by writing sales copy – the idea of having to be pushy and write [...]

Welcome to Episode 27 of Write with Influence. Today's episode is about how to stand out and be memorable. When we’re creating content, we want our customers to see and remember us but being memorable isn’t just about coming up with an approach that no one has ever done before and standing out doesn’t just [...]

Hello and welcome to another episode of Write with Influence. Today's episode is all about repetition versus variation. If you've been sending the same content to your audiences for a while, perhaps it's time to shake things up a bit? Repetition and consistency are important, but as every artist, composer and novelist knows, variety is [...]

Welcome to another episode of Write with Influence. This week we’re going to dive into the world of filler and fluff – I'm going to be highlighting two common mistakes that people make and showing you how to be specific and avoid writing copy that might sound good, but actually tells your customer nothing about [...]