It’s fair to assume most of us are skeptical of customer service today. Service providers seem to say the right things to get the sale, then they ghost you. We want to feel important as customers. We want someone to understand our wants, our needs and then be honest in helping us make our decisions. Do that and we’ll gladly become customers… REPEAT customers. But that doesn’t seem to be the focus of service providers. True - we also need to bear some of the responsibility. Some of us don’t wa...
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It’s fair to assume most of us are skeptical of customer service today. Service providers seem to say the right things to get the sale, then they ghost you. We want to feel important as customers. We want someone to understand our wants, our needs and then be honest in helping us make our decisions. Do that and we’ll gladly become customers… REPEAT customers. But that doesn’t seem to be the focus of service providers. True - we also need to bear some of the responsibility. Some of us don’t wa...
Bigger is Better… (Except When Hiring Influencers)
Woman Up with The Sister Brand
18 minutes
2 years ago
Bigger is Better… (Except When Hiring Influencers)
Macro influencers offer huge audience numbers, sometimes in the millions. But right now the trend is toward micro influencing and there are all kinds of reasons for that - not the least of which is, there are “fake” macro influencers out there charging insanely high fees AND THEY’RE BEING FOLLOWED BY BOTS. Micro influencers also tend to bring not only a targeted audience, but a loyal one. Forbes estimated micro influencers offer a 60% higher engagement rate which leads to a 20% higher convers...
Woman Up with The Sister Brand
It’s fair to assume most of us are skeptical of customer service today. Service providers seem to say the right things to get the sale, then they ghost you. We want to feel important as customers. We want someone to understand our wants, our needs and then be honest in helping us make our decisions. Do that and we’ll gladly become customers… REPEAT customers. But that doesn’t seem to be the focus of service providers. True - we also need to bear some of the responsibility. Some of us don’t wa...
