Today on Window Treatments for Profit You don’t need a big budget to make a big impact. In this solo episode, LuAnn shares real, practical ways to market your window treatment business without breaking the bank. From reactivating past clients to building referral machines in your own zip code, these are the exact strategies her team uses every day and you can too. Whether you're in a slow season or booked out for months, one thing stays true: you should always be marketing. Tune in and learn: The #1 underused asset in your business (hint: you already know them) How to turn local partnerships into profit Why tracking your leads is more important than fancy funnels Social media hacks that actually move the needle Listen now and start showing up with intention and impact. Our Favorite Links ⁠Windowworksnj.com⁠ ⁠Exciting Windows⁠ What’s new with LuAnn Nigara ⁠The Power Talk Friday Tour 2025⁠ ⁠Watch the Docuseries!⁠ ⁠https://www.luannnigara.com/cob⁠ Purchase LuAnn’s Books Here: Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠ Connect with LuAnn Nigara LuAnn’s ⁠Website⁠ LuAnn’s ⁠Blog⁠ Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠

Today on Window Treatments for Profit Sun Shading Expo North America: Will You Be In the Room Where It Happens? Join LuAnn Nigara at the 2025 Sun Shading Expo North America in Indianapolis. This isn’t just another trade show, it’s where the leaders of our industry gather to shape what’s next. You’ll walk away with new ideas, stronger connections, and practical strategies to grow your window treatment business profitably. From AI and automation to marketing and operations, this event covers what matters now. Free to attendPacked with real-world education Speakers you know from Window Treatments for Profit and LuAnn University LuAnn will be keynoting on the power of partnerships, moderating the WCAA’s AI marketing panel, and connecting with attendees throughout the event. This is where breakthroughs happen — don’t miss it. https://events.american-tradeshow.com/sunshadingexpo2025/ This is your exclusive VIP code: SSENA25LUANN Our Favorite Links ⁠Windowworksnj.com⁠ ⁠Exciting Windows⁠ What’s new with LuAnn Nigara ⁠The Power Talk Friday Tour 2025⁠ ⁠Watch the Docuseries!⁠ ⁠https://www.luannnigara.com/cob⁠ Purchase LuAnn’s Books Here: Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠ Connect with LuAnn Nigara LuAnn’s ⁠Website⁠ LuAnn’s ⁠Blog⁠ Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠

Today on Window Treatments for Profit If you're scaling your window treatment business past $2 million or if you're on your way there, it's time to get serious about how you're building. In this episode, LuAnn breaks down the two proven business models that successful window treatment CEOs use to scale profitably. One focuses on high volume and broad reach. The other on depth, high margins, and fewer clients. Both models work. Both can generate millions. But the key is knowing which one you are building and aligning every decision around it. If you’re feeling stretched thin, wondering where the profit is, or just starting to grow and want to build with clarity, this episode will give you the framework—and the focus—you need. Our Favorite Links ⁠Windowworksnj.com⁠ ⁠Exciting Windows⁠ What’s new with LuAnn Nigara ⁠The Power Talk Friday Tour 2025⁠ ⁠Watch the Docuseries!⁠ ⁠https://www.luannnigara.com/cob⁠ Purchase LuAnn’s Books Here: Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠ Connect with LuAnn Nigara LuAnn’s ⁠Website⁠ LuAnn’s ⁠Blog⁠ Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠

Today on Window Treatments for Profit If you’re still setting sales goals without a plan to hit them or worse, without tracking the activity that drives them, it’s time for a reset. In today’s episode, LuAnn breaks down the real difference between high-performing teams and everyone else: KPIs that actually move the needle. You’ll learn how to reverse-engineer your revenue goals into actionable metrics, how to lead your team with clarity and accountability, and why this mindset isn’t just for sales, it’s for every part of your business. Plus, LuAnn shares a personal invitation to join her and Vince in Montana or Wyoming this October for a transformative in-person event on how to build a business that runs on purpose, profit, and leadership. In this episode: Why sales goals without KPIs are useless The 3 metrics every salesperson should know cold How to coach behavior, not just outcomes Why real leaders track every department—not just sales Ready to level up? Start tracking like a pro and leading like a CEO. Learn more about Mission: Forward Planning at excitingwindows.biz/mfp Our Favorite Links ⁠Windowworksnj.com⁠ ⁠Exciting Windows⁠ What’s new with LuAnn Nigara ⁠The Power Talk Friday Tour 2025⁠ ⁠Watch the Docuseries!⁠ ⁠https://www.luannnigara.com/cob⁠  Purchase LuAnn’s Books Here: Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠ Connect with LuAnn Nigara LuAnn’s ⁠Website⁠ LuAnn’s ⁠Blog⁠ Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠

Today on Window Treatments for Profit Two window treatment businesses. Same town. Same products. Totally different results. One is always discounting to close the sale. The other commands top dollar with ease. What’s the difference? It’s not geography. It’s mindset—and execution. In this episode, LuAnn shares the six non-negotiable service touches that attract high-end clients and justify premium pricing. These are the systems and standards that elevate your client experience and boost your bottom line—because luxury is never just about the product. It’s about how you deliver it. If you're ready to stop defending your price and start owning your value, this episode is for you. Our Favorite Links Windowworksnj.com Exciting Windows What’s new with LuAnn Nigara The Power Talk Friday Tour 2025 Watch the Docuseries! https://www.luannnigara.com/cob  Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday ExpertsBook 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Today on Window Treatments for Profit Let’s be real—strategic planning sounds great… until the phone rings, the orders stack up, and your inbox explodes. But if you’re stuck working in the business instead of on it, you’re not scaling—you’re surviving. In this episode, LuAnn shares a practical framework to finally move the needle on the projects that will actually grow your business. From making the master list to mapping out a 12-month CEO plan, this episode is your roadmap to clarity, control, and momentum. Plus, LuAnn shares why the CEO Conference by Exciting Windows! exists—and how you can get in the room where business breakthroughs happen. Listen in and learn how to: Build a strategic focus calendar for your business Prioritize what actually impacts profit Shift from overwhelm to intentional execution Get support from a community of business owners who get it Because “someday” is not a strategy. Let’s go. Our Favorite Links Windowworksnj.com Exciting Windows What’s new with LuAnn Nigara The Power Talk Friday Tour 2025 Watch the Docuseries! http://www.luannnigara.com/cob  Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday ExpertsBook 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Today With LuAnn Nigara: If 2025 has felt unpredictable, up and down, or just plain stuck—you’re not alone. But here’s the hard truth: not deciding what to do next is still a decision. And it might be the one that’s keeping your business from real growth. In this solo episode of Window Treatments for Profit, LuAnn breaks down the difference between business owners who spin and those who scale—especially in uncertain times. You’ll hear: What smart CEOs do when the economy wobbles Why “waiting it out” is not a strategy What you don’t know you don’t know (and how to fix that) How to get your hands on the exact frameworks top window treatment pros are using to raise profit, delegate better, and lead with clarity Plus, LuAnn shares how you can get a front-row seat—free—to the CEO Conference Zoom Preview on September 11th. This episode is your sign to stop hesitating—and start leading. Press play and let’s make your next 90 days count. A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Exciting Windows! What’s new with LuAnn Nigara ⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠ ⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠ ⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠here⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠ Pre-Order Book 3: ⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠⁠Website⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠Blog⁠⁠⁠⁠ ⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠Twitter⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠Podcast⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠here⁠⁠⁠⁠! ⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠ ⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠ Join ⁠⁠LuAnn University's Proven Path to Profit⁠⁠! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Exciting Windows!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Coaching and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Managing For Profit Upcoming Locations in October & November⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Montana, Wyoming & Indianapolis, IN - Use code PROFITS at checkout to attend FREE (normally $695) Free Exciting Windows! CEO Conference Preview Zoom - ⁠⁠Register Here⁠⁠! ⁠Exciting Windows CEO Conference⁠ in Indianapolis Sun Shading Expo North America⁠!

Today With Laura Nelson: In today’s episode, LuAnn welcomes longtime friend and industry expert Laura Nelson, owner of Sew Nice in West Lafayette, Indiana. With over 30 years of experience in custom window treatments and soft furnishings, Laura has built a business rooted in craftsmanship, consistency, and care. They talk about Laura’s journey from solo workroom to respected leader in the WCAA, the roles she’s played at both the national and local chapter levels, and what’s kept her motivated through decades of industry change. It’s a story of staying power, service, and deep love for the trade. More About Laura Nelson The owner of Sew Nice located in West Lafayette, Indiana. I have 30 years of experience with fabricating custom window treatments, slipcovers, other soft home furnishings for interior designers and home owners in Indiana. I am a WFCP Workroom and Color Specialist and an active member of the Window Coverings Association of America (WCAA), currently serving as Co-President for the WCAA Indiana Chapter . As an educator, I have taught classes for the American Sewing Guild, the WCAA, and the Custom Workroom Conference. I volunteer my time and services frequently for community service projects. Connect with Laura Nelson Website Facebook Instagram A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Exciting Windows! What’s new with LuAnn Nigara ⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠ ⁠⁠⁠Watch the Docuseries!⁠⁠⁠ ⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠here⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠ Audiobook: ⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠ Book 2: ⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠ Pre-Order Book 3: ⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠Website⁠⁠⁠ LuAnn’s ⁠⁠⁠Blog⁠⁠⁠ ⁠⁠⁠Power Talk Friday⁠⁠⁠ Like Us: ⁠⁠⁠Facebook⁠⁠⁠ | Tweet Us: ⁠⁠⁠Twitter⁠⁠⁠ | Follow Us: ⁠⁠⁠Instagram⁠⁠⁠ | Listen Here: ⁠⁠⁠Podcast⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠. Learn more about it ⁠⁠⁠here⁠⁠⁠! ⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠ ⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠ Join ⁠LuAnn University's Proven Path to Profit⁠! Learn more about WCAA! Sun Shading Expo North America! Other Shows: WTFP #286: Julie Murphy: From Home Sewing to Million-Dollar Workroom

Today With LuAnn Nigara: In this solo What Would Lu Do episode, I’m pulling back the curtain on the exact five strategic shifts I had to make when we scaled Window Works from $1.8M to nearly $5M. These aren’t feel-good theories—these are real-world, battle-tested pivots in how you think, lead, and operate your business. We’ll cover: The CEO mindset shift that starts it all—and why it’s harder (and more important) than you think Why the systems that got you here will absolutely hold you back from scaling The new level of team accountability and financial visibility you must develop What it really takes to market like a $5M business—and sell like one, too How to stop reacting—and start leading with intention and vision Don’t forget to grab the free goodie for this episode—a downloadable checklist that recaps all 5 shifts and gives you one place to find all the episodes, tools, and trainings I mention. Go to luannnigara.com/goodie A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Exciting Windows! What’s new with LuAnn Nigara ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Pre-Order Book 3: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Chairman of the Board⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with LuAnn Nigara! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Exciting Windows!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Coaching and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LuAnn University - ⁠⁠⁠⁠⁠⁠⁠The "Make a Friend" 7-Step Selling System with Jessica Harling⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Managing For Profit Upcoming Locations in October & November⁠⁠⁠⁠⁠⁠⁠⁠ - Montana, Wyoming & Indianapolis, IN - Use code PROFITS at checkout to attend FREE (normally $695) Free Exciting Windows! CEO Conference Preview Zoom - ⁠Register Here⁠! Exciting Windows CEO Conference in Indianapolis Metrique Solutions Other Shows:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ WTFP #25: Rick Baker: Preserving Your Values as You Grow Your Window Treatment Business AWDB #191: Eileen Hahn: Building An Exceptional Team AWDB #1040: Eileen Hahn: 5 Steps to an Exceptional Hire AWDB #503: Traci Reuter: Divine Social; The Power of Paid Ads on Social Media AWDB #803: Amber De La Garza: Productivity is Personal – How to Create Systems that Will Work for You! WTFP Vita's Tips In Ten WTFP C-Suite Talks AWDB #466: Nicole Heymer: You’ve Defined Your Brand…Now What? AWDB #317: Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen AWDB #125: Nicole Heymer: How To Brand Your Business. Yes, again! Do not miss this one!!! AWDB #760: Jessica Harling: The 7 Step Sales Process for Interior Designers and Window Treatment Professionals

Today With LuAnn Nigara: Would you ever leave your kid standing on the field after practice because you were “too busy” with work? Of course not. So why are you willing to stand up your business week after week? In this episode of Window Treatments for Profit, I’m breaking down the CEO Hour—the one meeting you can’t afford to skip. We’ll talk about: Why business owners constantly blow off their own CEO time (and how to stop) The costly mistakes that happen when you skip it The ROI that comes from showing up every single week A simple framework to make CEO Hour effective and actionable This episode is your wake-up call to stop leaving your business waiting and start leading with intention. Plus: If this resonates with you, mark your calendar for Sept 11th, 1:30–3:00 PM EST for the free Exciting Windows! CEO Conference Preview Zoom—a 90-minute look at the exact strategies successful owners use. Register here A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Exciting Windows! What’s new with LuAnn Nigara ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Pre-Order Book 3: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Chairman of the Board⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with LuAnn Nigara! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Exciting Windows!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Coaching and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LuAnn University - ⁠⁠⁠⁠⁠⁠The "Make a Friend" 7-Step Selling System with Jessica Harling⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Managing For Profit Upcoming Locations in October & November⁠⁠⁠⁠⁠⁠⁠ - Montana, Wyoming & Indianapolis, IN - Use code PROFITS at checkout to attend FREE (normally $695) Free Exciting Windows! CEO Conference Preview Zoom - Register Here! Amber De La Garza's Podcast - Small Business Straight Talk Other Shows:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #281: What Would Lu Do?: Being the CEO – The Key to Your Business Success #1038: What Would Lu Do?: Make 2025 Your Year! #760: Jessica Harling: The 7 Step Sales Process for Interior Designers and Window Treatment Professionals #244: What Would Lu Do?: Seven Strategies for Business Excellence in 2024: Steps 1 and 2 #246: What Would Lu Do?: Seven Strategies for Business Excellence in 2024: Steps 3, 4 and 5 #248: What Would Lu Do?: Seven Strategies for Business Excellence in 2024: Steps 6 and 7

Today With Jessica Harling: Welcome to Window Treatments For Profit! Jessica is back for part two of our conversation, and today we're flipping the script. Instead of focusing on what Jessica learned from interviewing others in her 'Bound by Business' series, we're diving into her own personal journey working in a family business for years. Jessica gets vulnerable about her experiences, sharing the four key things she learned from reflection—from recognizing when you're being supported more than you think, to the stories we create in our minds about family members' intentions. We'll explore her decision to step away and forge her own path, the importance of having real conversations instead of making assumptions, and how to appreciate family members for who they are and what they bring. This is honest, real talk about family dynamics, personal growth, and the courage it takes to make tough decisions when business and family collide. Plus, Jessica shares that she's ramping up for round two of the Bound by Business series! Join us for a candid conversation filled with wisdom, self-reflection, and invaluable insights for anyone navigating complex family relationships in business. More About Jessica Harling With unwavering conviction, Jessica Harling can break down complex decisions to simplify an action plan. Her dynamic problem-solving can confront potential obstacles proactively and energize any team, making others feel valued to achieve their ambitious company goals. She is the founder of Behind the Design, a People Operations company that enthusiastically collaborates with leadership to build dream teams! From recruiting to training and process development, their intuition for creating strong emotional connections discovers and nurtures rockstar talent with established streamlined processes that impact the company’s bottom line. Connect with Jessica Harling Website Instagram  Facebook A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Exciting Windows! What’s new with LuAnn Nigara ⁠⁠The Power Talk Friday Tour⁠⁠ ⁠⁠Watch the Docuseries!⁠⁠ ⁠⁠http://www.luannnigara.com/cob⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠here⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠ Audiobook: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠ Book 2: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠ Pre-Order Book 3: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠Website⁠⁠ LuAnn’s ⁠⁠Blog⁠⁠ ⁠⁠Power Talk Friday⁠⁠ Like Us: ⁠⁠Facebook⁠⁠ | Tweet Us: ⁠⁠Twitter⁠⁠ | Follow Us: ⁠⁠Instagram⁠⁠ | Listen Here: ⁠⁠Podcast⁠⁠ Other Resources: This podcast supports the ⁠⁠Savvy Giving Design Coalition⁠⁠. Learn more about it ⁠⁠here⁠⁠! ⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠ ⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠ “Prerequisites for Success” Live Zoom Event - August 14th, 2025 Other Shows: WTFP #302: Bound by Business: Insights from Jessica Harling on Family Business Dynamics – Part 1

Today With Oana Molodoi: Today on Window Treatment for Profits I am joined by Oana from OM Drapes Design joins me for an On-Air Strategy Session about managing explosive growth without dropping the ball on client service. With her new showroom generating incredible trade momentum, Oana feels torn between serving designers and maintaining her direct consumer base. But as we dig deeper, we discover this isn't about choosing between markets—it's about having capacity to serve everyone who wants to buy from you. We explore the critical difference between hiring a salesperson versus admin assistant, how to determine what should stay on your plate versus what to delegate, and why I had Kim ride in the car with me for three years straight. If you're overwhelmed by your own success or struggling to keep up with demand while maintaining quality, this episode will give you clarity on your next move. More About Oana Molodoi As a wife, mother, and entrepreneur, Oana understands the importance of creating spaces that enhance how we live. She built OM Drapes Design with a foundation of genuine care—for her clients, community, and team—and this commitment shows in every beautiful project and delighted client. Her distinguished clientele throughout Orange County's luxury communities includes business executives, doctors, lawyers, and professional athletes, who consistently praise her professional approach and commitment to excellence. With a background in Advertising and experience serving Fortune 500 executives, Oana seamlessly blends creative vision with meticulous execution. Holding an MBA and multiple certifications in interior design, window treatments, and motorization, she leads a team of highly skilled professionals. Through a carefully selected network of premium manufacturers and expert installers, OM Drapes Design provides clients access to exclusive fabrics and innovative solutions, ensuring each project achieves the perfect balance of beauty and functionality. The launch of OM Drapes Design’s first showroom at the Laguna Design Center in 2025 marks an exciting new chapter, offering an elevated luxury experience for clients and design professionals alike. Connect with Oana Molodoi Website Instagram Facebook A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Exciting Windows! What’s new with LuAnn Nigara ⁠⁠The Power Talk Friday Tour⁠⁠ ⁠⁠Watch the Docuseries!⁠⁠ ⁠⁠http://www.luannnigara.com/cob⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠here⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠ Audiobook: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠ Book 2: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠ Pre-Order Book 3: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠Website⁠⁠ LuAnn’s ⁠⁠Blog⁠⁠ ⁠⁠Power Talk Friday⁠⁠ Like Us: ⁠⁠Facebook⁠⁠ | Tweet Us: ⁠⁠Twitter⁠⁠ | Follow Us: ⁠⁠Instagram⁠⁠ | Listen Here: ⁠⁠Podcast⁠⁠ Other Resources: This podcast supports the ⁠⁠Savvy Giving Design Coalition⁠⁠. Learn more about it ⁠⁠here⁠⁠! ⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠ ⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠ Other Shows: WTFP #25: Rick Baker: Preserving Your Values as You Grow Your Window Treatment Business WTFP #43: Peggy Morgans: How Do I Get My Business Ready to Sell? WTFP #70: Elizabeth Gerdes: Sometimes a Pivot is the Best Thing for Your Window Treatment Business Happiness WTFP #177: Elizabeth Gerdes: The Powerful Impact of Peer Relationships When Building Your Window Treatment Business WTFP #270: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away?

Today With Tara Kennedy: Today with Tara Kennedy, Director of Marketing at Window Modes, we explore what exceptional dealer support looks like in the window treatment industry. Tara brings a unique background from Direct Response marketing to this wholesale fabricator that's been serving professionals since the early 90s. We discuss their approach to motorization education, concealment systems through their Blind Space partnership, and how they've built lasting relationships with dealers through high-touch customer service. From their 24-48 hour remake policy to getting on calls with dealers who are troubleshooting on job sites, this conversation reveals what it takes to be a true partner in today's increasingly technical marketplace. Whether you're exploring new manufacturing relationships or looking to expand into motorization and concealment systems, you'll gain valuable insights into finding vendors who invest in your success More About Tara Kennedy As the Director of Marketing at Window Modes, Tara Kennedy brings over a decade of experience driving growth and visibility for innovative brands across the home design and consumer goods industries. She began her career in the high-stakes world of Direct Response marketing, where she mastered the art of launching products from concept to retail shelf—through TV, e-commerce, and big box stores. Today, she leads marketing efforts for Window Modes, a leading nationwide fabricator of manual and motorized window treatments. From brand storytelling to SEO, and from trend forecasting to product launches, she is passionate about combining design with data to create impactful campaigns that connect with customers and deliver results. Her work is guided by a love of beautiful fabrics, clean hardware, and smart concealment—and an unrelenting drive to elevate the window treatment category through education and innovation. Whether she’s behind a campaign or in front of a camera for her YouTube series “In the Know”, she brings energy, humor, and strategy to everything she touches. Connect with Tara Kennedy Website Facebook Instagram LinkedIn Blindspace for Window Modes: We are proud to be a distributor for Blindspace products. IWCE 2025 - Page 46 Blindspace Product Resource Page IWCE Booth Video Instagram Reel Tara’s LinkedIn A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Exciting Windows! What’s new with LuAnn Nigara ⁠The Power Talk Friday Tour⁠ ⁠Watch the Docuseries!⁠ ⁠http://www.luannnigara.com/cob⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠here⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠ Pre-Order Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠ Connect with LuAnn Nigara LuAnn’s ⁠Website⁠ LuAnn’s ⁠Blog⁠ ⁠Power Talk Friday⁠ Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠ Other Resources: This podcast supports the ⁠Savvy Giving Design Coalition⁠. Learn more about it ⁠here⁠! ⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠ ⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠ Other Shows: WTFP #61: Jessica Harling: The 7 Step Sales Process and 3 Proven Sales Techniques to be More Successful WTFP #289: What Would Lu Do?: Exceptional Customer Service is Key to Profitability WTFP #314: What Would Lu Do?: How to Attract High-End Window Treatment Clients by Speaking to Their Priorities—Not Their Wallets

Today With LuAnn Nigara: In the final episode of our series, LuAnn tackles the ultimate sales killer: skipping the system. Without a process, you’re winging it — and that means leaving money, confidence, and opportunities on the table. Learn why structure is not about sounding scripted — it’s about building trust, guiding your clients, and creating repeatable success. LuAnn walks you through a self-diagnosis to uncover the gaps in your process and shares six concrete action steps to build a system that works — from your first call all the way through the close. This episode isn’t about perfection — it’s about preparation, practice, and the confidence that comes from truly knowing your craft. Listen now to learn: The biggest mistakes even experienced pros make in their process How to balance structure with authenticity Why discovery is always crucial — even when clients think they know what they want The key differences between practicing off the field and in front of your client If you’re ready to stop winging it and start selling like a pro, this one’s for you. A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Exciting Windows! What’s new with LuAnn Nigara ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Pre-Order Book 3: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Chairman of the Board⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ with LuAnn Nigara! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Exciting Windows!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Coaching and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LuAnn University - ⁠⁠⁠⁠⁠The "Make a Friend" 7-Step Selling System with Jessica Harling⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Managing For Profit Upcoming Locations in October & November⁠⁠⁠⁠⁠⁠ - Montana, Wyoming & Indianapolis, IN - Use code PROFITS at checkout to attend FREE (normally $695) Other Shows:⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠WTFP #320: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 1⁠⁠⁠⁠ ⁠⁠⁠⁠WTFP #321: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 2: Avoiding the Budget Talk⁠⁠⁠⁠ ⁠⁠⁠WTFP #322: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 3: Feature Dumping⁠⁠⁠ ⁠⁠WTFP #323: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 4: Being a Chameleon⁠ ⁠WTFP #324: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 5: Avoiding the Close WTFP #325: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 6: Taking “Maybe” as a Yes AWDB #508: Power Talk Friday: Nikki Rausch: The Sales Maven AWDB #760: Jessica Harling: The 7 Step Sales Process for Interior Designers and Window Treatment Professionals

Today With LuAnn Nigara: “Maybe” feels polite. Safe. Hopeful. But in sales? It’s a silent killer. In this episode of Window Treatments for Profit, I break down the 6th Deadly Sales Sin: mistaking vague responses for real opportunities. You’ll learn why “maybe” doesn’t pay the bills, how to stop waiting in limbo, and the exact scripts to lead your client to a clear yes—or an honest no. If your pipeline is full of “we’ll think about it,” this is your wake-up call. Listen now and take back your power at the close. A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Exciting Windows! What’s new with LuAnn Nigara ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠⁠⁠⁠ Pre-Order Book 3: ⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Chairman of the Board⁠⁠⁠⁠⁠⁠⁠⁠⁠ with LuAnn Nigara! ⁠⁠⁠⁠⁠⁠⁠⁠⁠Exciting Windows!⁠⁠⁠⁠⁠⁠⁠⁠⁠ Coaching and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LuAnn University - ⁠⁠⁠⁠The "Make a Friend" 7-Step Selling System with Jessica Harling⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Managing For Profit Upcoming Locations in October & November⁠⁠⁠⁠⁠ - Montana, Wyoming & Indianapolis, IN - Use code PROFITS at checkout to attend FREE (normally $695) Other Shows:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠WTFP #320: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 1⁠⁠⁠ ⁠⁠⁠WTFP #321: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 2: Avoiding the Budget Talk⁠⁠⁠ ⁠⁠WTFP #322: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 3: Feature Dumping⁠⁠ ⁠WTFP #323: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 4: Being a Chameleon WTFP #324: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 5: Avoiding the Close

Today With LuAnn Nigara: If you're doing beautiful consultations and still walking away without a signed agreement—this episode is for you. In Part 5 of our “7 Deadly Sales Sins” series, LuAnn breaks down one of the most costly mistakes sales professionals make: Avoiding the Close. You’ll learn why clients actually want to be guided to a decision, how to confidently ask for the business without feeling salesy, and what practical steps you can take today to lead your consults with clarity and results. You’ll also hear: Why “Let me know what you think” is not a closing strategy What avoiding the close really signals to your client The 4 steps to close with integrity—not pressure How one simple question could’ve made the difference in your last lost sale And if you’ve ever left a consultation thinking “I thought that went great—what happened?”… this one will hit home. A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Exciting Windows! What’s new with LuAnn Nigara ⁠⁠⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠⁠⁠ Pre-Order Book 3: ⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Chairman of the Board⁠⁠⁠⁠⁠⁠⁠⁠ with LuAnn Nigara! ⁠⁠⁠⁠⁠⁠⁠⁠Exciting Windows!⁠⁠⁠⁠⁠⁠⁠⁠ Coaching and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LuAnn University - ⁠⁠⁠The "Make a Friend" 7-Step Selling System with Jessica Harling⁠⁠⁠ ⁠⁠⁠⁠Managing For Profit Upcoming Locations in October & November⁠⁠⁠⁠ - Montana, Wyoming & Indianapolis, IN - Use code PROFITS at checkout to attend FREE (normally $695) Other Shows:⁠⁠⁠⁠⁠ ⁠⁠WTFP #320: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 1⁠⁠ ⁠⁠WTFP #321: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 2: Avoiding the Budget Talk⁠⁠ ⁠WTFP #322: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 3: Feature Dumping⁠ WTFP #323: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 4: Being a Chameleon

Today With LuAnn Nigara: In Part 4 of our solo sales series, LuAnn tackles a sneaky but costly sales habit: being a chameleon. It’s what happens when you adjust your tone, your process—or even your pricing—just to stay in the client’s comfort zone. The problem? You’re not leading the sale anymore… you’re following it. In this episode, LuAnn breaks down: The difference between empathetic communication and giving away your power How trying to be “easy to work with” can quietly weaken your value Real-world scenarios where salespeople shift, bend, and blend—and end up forgettable Phrases that anchor your authority (without being pushy) What true leadership looks and sounds like in a consult Plus, she shares a bonus resource from her other podcast, A Well-Designed Business®, where Sharon L. Sherman helps you understand your own personality type—and how it plays out during the sales process. If you’ve ever walked out of a sales call thinking, “Why didn’t I just say what I knew was right?”—this one’s for you. A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Exciting Windows! What’s new with LuAnn Nigara ⁠⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠⁠ Pre-Order Book 3: ⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Chairman of the Board⁠⁠⁠⁠⁠⁠⁠ with LuAnn Nigara! ⁠⁠⁠⁠⁠⁠⁠Exciting Windows!⁠⁠⁠⁠⁠⁠⁠ Coaching and more!⁠⁠⁠⁠⁠⁠⁠⁠⁠ LuAnn University - ⁠⁠The "Make a Friend" 7-Step Selling System with Jessica Harling⁠⁠ ⁠⁠⁠Managing For Profit Upcoming Locations in June⁠⁠⁠ - Seattle and Spokane, Washington & Boise, Idaho - Use code PROFITS at checkout to attend FREE (normally $695) Other Shows:⁠⁠⁠ ⁠WTFP #320: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 1⁠ ⁠WTFP #321: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 2: Avoiding the Budget Talk⁠ WTFP #322: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 3: Feature Dumping AWDB #892: Sharon L. Sherman: Decoding Personality Types for Successful Client Outcomes

Today With LuAnn Nigara: Today we’re tackling one of the sneakiest sales habits out there—Feature Dumping. Yep, this one shows up when you think you’re impressing your client with all the bells and whistles...but what you’re really doing is overwhelming them and missing the mark. Here’s the truth: your clients don’t want a product pitch. They want a solution. They want to know how your expertise—and the beautiful window treatments you deliver—will improve their life, their home, and their peace of mind. In this episode, I walk you through: Why detail-loving pros (like many of us!) fall into this trap How to shift from selling specs to selling results Real-world strategies to connect, build trust, and close the sale This one’s for the designer, the installer, the salesperson—anyone in our industry who wants to stop spinning their wheels and start closing more deals. A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Exciting Windows! What’s new with LuAnn Nigara ⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠ Pre-Order Book 3: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Chairman of the Board⁠⁠⁠⁠⁠⁠ with LuAnn Nigara! ⁠⁠⁠⁠⁠⁠Exciting Windows!⁠⁠⁠⁠⁠⁠ Coaching and more!⁠⁠⁠⁠⁠⁠⁠ LuAnn University - ⁠The "Make a Friend" 7-Step Selling System with Jessica Harling⁠ ⁠⁠Managing For Profit Upcoming Locations in June⁠⁠ - Seattle and Spokane, Washington & Boise, Idaho - Use code PROFITS at checkout to attend FREE (normally $695) Other Shows:⁠ WTFP #320: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 1 WTFP #321: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 2: Avoiding the Budget Talk

Today With LuAnn Nigara: Are you tiptoeing around the money conversation—and wondering why your quotes are landing with crickets? In Part 2 of our special series, LuAnn breaks down one of the most common (and costly) sales mistakes: Avoiding the budget talk. She explains why staying silent doesn’t create comfort—it creates doubt. And how floating a confident investment range early in the consult builds trust, transparency, and bigger closes. This episode is packed with real-world examples, mindset reframes, and proven scripts you can use right away. Plus, we revisit Beatriz’s story from our Ghosted series to show exactly what’s at stake when you skip this step. What You’ll Learn: Why avoiding budget talk actually increases the risk of losing the sale How to confidently introduce investment ranges in the consult What Beatriz’s ghosted quote teaches all of us The power of the “Eyeball Estimate” in the Exciting Windows! 7-Step Sales Proces Real scripts to help you open the money conversation with leadership Ready to lead with clarity instead of fear? This episode will help you shift your mindset, upgrade your consult process, and stop ghosting yourself. A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Exciting Windows! What’s new with LuAnn Nigara ⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠ Pre-Order Book 3: ⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Chairman of the Board⁠⁠⁠⁠⁠ with LuAnn Nigara! ⁠⁠⁠⁠⁠Exciting Windows!⁠⁠⁠⁠⁠ Coaching and more!⁠⁠⁠⁠⁠ LuAnn University - The "Make a Friend" 7-Step Selling System with Jessica Harling ⁠Managing For Profit Upcoming Locations in June⁠ - Seattle and Spokane, Washington & Boise, Idaho - Use code PROFITS at checkout to attend FREE (normally $695) ⁠Window Works Lunch and Learn: Nicole Heymer⁠ - Optimize For Everything: How to Get AI to Recommend You Other Shows: WTFP #320 What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 1 WTFP #305: What Would Lu Do?: Ghosted After the Quote? The Pricing Conversation You’re Avoiding

Today With LuAnn Nigara: You’ve got the product knowledge, the design skills, and the consults on your calendar—but if you’re still leading with product instead of process, you’re leaving money on the table. In this episode, LuAnn kicks off a powerful new solo series: The 7 Deadly Sales Sins, based on the real-world coaching she does every week with Exciting Windows! pros. Today’s sin? Leading with the Product. And to illustrate just how costly this habit can be, she walks you through one common consult—where a client says they want shutters—and shows how the sale can fall apart in three different ways: The Functional Mismatch The Silent Agreement The Budget Breakdown If you’ve ever walked away from a consult feeling like it went great… only to never hear from the client again—this one is for you. You’ll leave this episode with clarity, direction, and three specific steps to start closing more consistently—without sounding like a salesperson. Plus: don’t miss LuAnn’s call to action for her upcoming Managing for Profits workshop with Vin—free registration details inside. A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Exciting Windows! What’s new with LuAnn Nigara ⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠ ⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠ ⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠here⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠ Pre-Order Book 3: ⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠⁠Website⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠Blog⁠⁠⁠⁠ ⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠Twitter⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠Podcast⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠here⁠⁠⁠⁠! ⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠ ⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠ ⁠⁠⁠⁠Chairman of the Board⁠⁠⁠⁠ with LuAnn Nigara! ⁠⁠⁠⁠Exciting Windows!⁠⁠⁠⁠ Coaching and more!⁠⁠⁠ ⁠Apply for the WCAA Jill Robson Memorial Scholarship⁠⁠ – Deadline: June 1st ⁠⁠LuAnn University⁠⁠ coming back soon! Managing For Profit Upcoming Locations in June - Seattle and Spokane, Washington & Boise, Idaho - Use code PROFITS at checkout to attend FREE (normally $695) Window Works Lunch and Learn: Nicole Heymer - Optimize For Everything: How to Get AI to Recommend You Other Shows: #274: What Would Lu Do?: 6 Steps to Shift From Commodity Selling to Value Selling and Why You Need To #314: What Would Lu Do?: How to Attract High-End Window Treatment Clients by Speaking to Their Priorities—Not Their Wallets