Lifting the lid on the world of wedding photography.
Lifting the lid on the world of wedding photography.
In this episode, I’m diving deep into the world of wedding photography education and trust me, it’s a total jungle out there.
When I started out back in 2012, there was hardly anything available. Fast forward to roday and we’ve got workshops, retreats, online courses, mentoring and every man and their dog seems to be an educator. So how do you know what’s actually worth paying for?
I share my own journey. The good and bad. From How I found my own wedding photographer through YouTube, to investing in workshops, mentoring and conferences that shaped how I work today. I also talk about the red flags I’ve seen in the education world, including those who teach “six-figure success” but don’t actually shoot weddings anymore.
If you’ve ever felt overwhelmed by choice, or unsure where to invest your time and money, this episode will help you figure it out.
People/Resources mentioned
Neil Redfern / Flash Masters
Tyler Wirken
Brett Harkness
Chris Chambers
Liam Crawley
Greg Moment
Two Mann Studios
Roxxie & Jenna (Anthology Workshops)
The Vendor Table Podcast
The Wedding Capture Company Podcast
Studio Ninja Podcast (Sally Shaw)
The Unfiltered Bride
Finally FOLLOW ME!!!!!
Instagram: @weddingphotographyunveiled
A cancelled flight, a budget hotel near Gatwick and a whole lot of lessons. This week Daiga & I reveal our destination disaster and recall some of our real stories of when things have gone wrong for us at weddings.
From wrong dates to corrupted cards we explain what went wrong and how we plan for the worst so we minimise the chances of having an unhappy customer.
This was not a podcast episode I was expecting to record but felt in the current circumstances it was topical.
No video this week and forgive any audio issues, we recorded this whilst sat in our hotel room using an iphone only!
This week I welcome back Matt Trott who was my very first guest on the podcast with one of the most popular episodes about how he rocketed from zero to 90 weddings in just 15 months during the pandemic. This time, we have a catch up about how he’s refined his business, reduced his workload to find the mythical work/life balance and built systems to help him make smart business decisions.
We talk about:
Work-life balance: Moving from 80+ weddings a year to a manageable 50–60, and why keeping weekends free matters.
VAT and business strategy: Flat rate schemes and why it hasn't stopped his business growing.
Data-driven decision making: How Matt tracks stats on everything including albums, sales cycles and client behaviour so he can make smart decisions.
Albums that sell: Surprising stats on how long clients take to finalise albums, average profits and incentives that keep sales flowing.
Marketing reality check: Hitched negotiations, SEO, Meta ads and how he is adapting to AI search
Client psychology: Why clients are booking later, how to nudge conversions and the importance of asking lost leads why they didn’t book.
Creative balance: Keeping the joy alive with new gear, workshops and the importance of showing images in our portfolio that impress customers, not other photographers!
In this episode I share a behind-the-scenes catch-up and walk you through what I’m doing right now to prepare my business for 2026.
From refining my website and shifting my style in a different direction, to experimenting with new marketing approaches and reining in my G.A.S. (Gear Acquisition Syndrome), I talkabout the steps I’m taking to make sure my business is booking consistently for 2026 and beyond.
I also talk openly about what’s been working (and what hasn’t) in advertising, how I’m tackling RSI from long editing sessions and why I believe marketing, not editing is the most critical activity for any photographer who wants to succeed.
What you’ll hear in this episode:
Why I’ve changed the direction of my portfolio and website
My recent website changes
Why I'm no longer bothered about SEO and my early steps into AI Engine Optimisation (AEO)
Preparing for wedding fairs
What worked (and didn’t) with Google and Instagram ads
Managing G.A.S. and resisting the temptation to continually buy new gear
My ergonomic tweaks to reduce back, shoulder, and arm pain
This one’s a mix of personal updates, lessons learned and practical ideas you can adapt for your own business.
This episode is also available as a video podcast on my YouTube channel. I'd love it if you could head over there and subscribe so you don’t miss future episodes and support my channel!
Subscribe to my YouTube Channel!
Today I’m joined by Russell, the CEO and founder of Wedola. Russell is a wedding videographer himself with a background in computer science. Using his unique combination of skills, he's created a brand-new CRM designed for wedding suppliers and professionals, not just photographers and videographers.
I first came across Wedola through the UK wedding videographer group on Facebook and I was genuinely impressed. The platform is not only incredibly easy to use but also refreshingly clean and attractive in design. Most importantly, it covers the core features I think most creatives need without paying for extras you don't need. It certainly looks like it has huge potential.
Right now, Wedola is available at just £9 per month with a free 14 day trial a fraction of the cost of many other CRMs. So if you don’t already use one, or if you’ve been put off by complicated systems, Wedola is well worth a look.
In this episode, Russell shares:
Why he built Wedola and the problem it solves
The key features every wedding photographer and videographer needs in a CRM
His vision for making business tools more accessible to creatives
If you’re searching for a simple, cost-effective way to manage enquiries, bookings and workflows, Wedola could be the perfect fit. Check them out!
....just by listening to this episode!
We all know, running a wedding photography business is expensive. Gear, insurance and everyone wants a subscription nowadays… it all adds up fast.
In this episode I talk about 5 things I've done to save my business over £1000 a year without cutting corners or compromising on service?
Even if not every example applies to you, doing a mini-audit of your regular outgoings and being tax efficient can save you some serious money.
Topics Covered
Whether you’re just starting out or you’ve been doing this for years, there’s probably at least one change you could make today that will put money back in your pocket.
FreeAgent via Mettle: - Use Code: N495F to get a £50 signup bonus! Literally FREE MONEY!
🎧 Enjoyed this episode?
Please follow, rate, and leave a review – it helps so much!
In today’s episode, I’m joined by the brilliant Abi – someone I met recently at a wedding where she was working as a content creator. But as it turns out, she’s not just a content creator. She’s also a wedding coordinator at a popular venue with over 7 years of experience and a newlywed herself.
Basically, she’s the trifecta of dream podcast guests all rolled into one human being!
Abi kindly accepted my invitation to come on and share her unique perspective from all three angles. She talks honestly about her mindset as a bride when choosing suppliers, including how she chose her photographer, whether she booked a videographer or a content creator for her own day, and what mattered most to her during that decision-making process.
She also shares what it’s like working behind the scenes at weddings, her experiences with photographers on the job, and offers some fantastic tips for how photographers can build better relationships with venues and coordinators.
This one is packed with useful insights and real talk about the industry from someone who’s seen it all.
LINKS:
Follow Abi on Instagram:
Join my FREE community for friendly wedding photographers!
This episode was inspired by another podcast I recently listened to that got me thinking deeply about prices of wedding photographers and why our rates haven’t shifted much over the years.
Daiga and I take a deeper dive into what we think are the reasons. It’s not just market saturation. It’s about mindset, fear, peer influence and some uncomfortable truths you may not want to hear.
We also share actionable tips to help you raise your prices, no matter what the rest of the industry is doing. If you’ve been scared to raise your prices, this one’s for you.
Have your say:
We’d love to know what you think. Join the conversation in the Wedding Photography Unveiled Facebook group or send me a DM. I’m always happy to chat with fellow wedding photographers.
In this week's episode I talk with digital marketing expert, Alex Pidruczny who specialises in helping wedding professionals get real results using Google ads.
We talk about what Google Ads actually are, why they can be a game changer for wedding photographers. And why Alex believes Google ads is a better strategy than traditional SEO.
Alex shares the most common mistakes photographers make when setting up ads and how to avoid them. Whether you’ve dabbled in paid ads or are starting from scratch, this episode is full of practical tips to help you get more enquiries and bookings.
Links:
https://www.youtube.com/@alexdoesdigital
Schedule free 15 min consultation with Alex
WE'RE BACK!!! Thanks to a super busy month, I've not been able to record any episodes. Sorry!
In this episode, Daiga and I sit down to have a catch up and let you all know what's been happening.
We talk about how i ended up having to shoot 7 weddings in 8 days with one of them being an unforgettable 18 hour Indian wedding that pushed us to the limits but also so much fun!
From gear prep to food choices and our most indispensible tool in our workflow. We share our top tips on how we've organised ourselves to ensure we're able to shoot back to back weddings.
This week, Daiga & I dive into the results of the UK wedding photography survey we ran in March.
For months, many of us have felt that bookings were slower, enquiries were fewer and the market just tougher. But without real data, it's all speculation. We decided it was time to find out the truth.
The results are in and Daiga & I go through the survey findings, share the key statistics and talk about some of the surprises!
We’ll break down the numbers, explore what they might mean for the future of our industry and discuss how we’re personally changing our businesses to try and futureproof ourselves.
So if you’ve been wondering whether it’s just you or if everyone is really struggling, listen up! This episode is for you.
Join us in the Wedding Photography Unveiled Community to discuss the survey results in more detail and much much more!
This week we're flipping the script! I’m stepping into the guest chair while my good friend Jonathan Mank takes over the hosting duties to interview ME (gulp!) about my wedding photography journey.
We dive into how I got started, the key points that shaped my career and some of the lessons I’ve learned over 12+ years of capturing weddings. You’ll hear about the values that drive my work, from building trust with couples to why group shots are actually really important. And which workshops/education I've done over the years that really moved the needle.
Booked & Busy Workshop
1 place remaining!!!
30th April 2025 - 1st May 2025
Prestwold Hall
https://www.martincphotography.co.uk/workshop/
📩 Let’s connect:
Got a question or want to ask something? Feel free to get in touch! I’d love to hear from you.
Resources Mentioned:
This week, I’m joined by the incredible Blair deLaubenfels—founder of Junebug Weddings, World’s Best Wedding Photos and Art, Life & Business.
We dive deep into why the wedding photography market is feeling slow for so many right now and what you can do to turn things around.
Blair shares real, actionable advice on how to improve your sales and marketing, how to break into the luxury market, the biggest mistake photographers make that stops them from succeeding.
If you want clarity, inspiration, and a little kick to get things moving, this episode is for you.
What We Cover:
• Why the wedding market feels quieter than usual—and what to do about it
• The biggest mistakes photographers make with their marketing
• How to build a business that attracts luxury clients
• What Blair looks for in new members of World’s Best Wedding Photos
• The power of curation and copywriting in standing out
• Advice for photographers at every stage—from newcomers to seasoned pros
Links & Resources:
• Art, Life & Business – Sales & Marketing Support
• 👥 Join the Wedding Photography Unveiled Community on Facebook: Click Here
• Subscribe to the podcast so you never miss an episode
Scarlett Cook joins us to share how a free camera changed her life and how TikTok catapulted her wedding photography business to the next level. Her very first video went viral with over 1 million views and 90 enquiries, and she’s been booked solid ever since.
As a Gen Z creative, Scarlett gives her perspective on how couples search for suppliers differently, and she shares her top tips for creating TikTok videos. We also chat about her exciting plans for the future, and why despite her huge success, she’s taken on a part-time job.
If you want to find out how to level up your TikTok game without having to create complicated videos, or just listen to how a young aspiring creative managed to conquer the industry within three years, this episode is a must-listen!
WPU Survey 2024 - https://forms.gle/gKjxjbPUqUy1KLjh9
Complete this survey, find out more about the UK industry and possibly win £100!
Scarlett Cook Photography
In this episode, we sit down with Natalie Webster, a wedding photographer and educator whose journey is nothing short of inspiring. Natalie shares how she went from being an 18-year-old single mum to carving out a career in fashion photography after university before finding her true passion in weddings.
She talks about the challenges and triumphs of building a highly successful six-figure wedding photography business, photographing luxury weddings, and how she used her expertise to create a second six-figure business training other photographers.
Tune in as we discuss:
• Her early struggles and how she broke into fashion photography
• What drew her to weddings and how she built a premium brand
• The strategies she used to scale her business to six figures
• How she transitioned into education and mentorship
• Advice for photographers looking to elevate their business
Natalie’s story is proof that with determination and strategy, you can turn your passion into a highly profitable career. Whether you’re a seasoned pro or just starting out, this episode is packed with valuable insights you won’t want to miss.
Follow Natalie Webster:
Web: https://www.nataliejweddings.com/
Insta: https://www.instagram.com/nataliejweddings/
Podcast: The Rich Life
Business Mentoring: I am Natalie Webster
Courses: Education & Courses
It's been a long time since I last chatted to a bride on this podcast. So this week, I step outside the usual conversations with fellow photographer/suppliers and chat with Emma, a bride-to-be whose wedding I will be photographing very very soon!
We dive into how she's planned her wedding. What matters most and least!
Emma also reveals the one key method she used to book most of her suppliers—something every wedding professional should hear because I suspect many people do this too!
Plus, when given the choice between a videographer and a content creator, her answer might just surprise you!
As wedding photographers, we can’t just stay in our own bubble, assuming we know what couples want. Only by talking and listening to our customers like Emma, can we truy understand what modern couples expect. I firmly believe these valuable insights can help us create a better experience for our clients.
📅 Workshop Dates: 30th May & 1st April
📍 Location: Prestwold Hall
🔗 Links & Sign-ups: https://www.martincphotography.co.uk/workshop
n this episode, we’re diving into all the details of our upcoming wedding photography workshop at the stunning Prestwold Hall! Alongside the brilliant Megan Wilson, we’ll be sharing what makes this workshop unique, what attendees can expect, and why this is a must-attend event for photographers looking to level up their business and creativity.
We’ll also take a fun, candid look back at some of the biggest lessons we’ve learned in our careers—along with a few mistakes and mishaps that, in hindsight, were pretty hilarious (and educational!).
Whether you’re a seasoned pro or just starting out, this episode is packed with insights, laughs, and plenty of reasons to join us at Prestwold Hall. Don’t miss it!
In March 2020, Emily decided to quit her job and go full-time with her wedding photography business. Great timing eh?
But despite never having shot a wedding and facing the biggest challenge the industry had ever seen she persevered.
Listen to her incredible story of how she charged a modest £100 for her first wedding to now charging over £4,000 per wedding. All in less than five years!!
Emily explains how Instagram became the driving force behind her growth, what truly matters to her when curating content, and how she continues to attract high-end clients through her social media presence.
This is an inspiring conversation for wedding photographers looking to elevate their business and for anyone who appreciates a success story built from the ground up.
Connect with Emily
Instagram: https://www.instagram.com/emilyjayneweddings/
Website: https://emilyjayneweddings.co.uk/
In this week’s episode, we’re diving into the world of luxury workshops for wedding photographers and videographers. I’m joined by Jenna and Roxxie, the brains behind Anthology Workshops. Together, they’ve built an incredible platform for creatives to supercharge their portfolios with stunning luxury styled shoots with professional model couples and solo brides. All set against breathtaking backdrops.
Daiga and I had the opportunity to attend our first Anthology Workshop in Santorini last October, and the experience was nothing short of transformative. We walked away with amazing photos, videos, and new friends.
In this chat, we’ll explore why Jenna and Roxxie decided to launch their own workshops, what sets Anthology apart from other retreats, and their exciting plans for the future.
If you’re looking to level up your content, attract your dream clients, and truly stand out in the wedding industry, you won’t want to miss this conversation.
Connect with Anthology Workshops:
Website: anthologyworkshops.com
Instagram: @anthologyworkshops
Booked & Busy Workshop
Dates: 30th April/1st May 2025
Location: Prestwold Hall, Loughborough
Price: Early Bird £350
Recorded before Christmas – released a little late due to technical issues
This week, Daiga & I are joined by the brilliantSalli fromMs Moo Makeup, an experiencedmakeup artist who has worked withhundreds of photographers over the years. Given her wealth of experience, I was curious to hear her insights on what she’s noticed about how we work, the little things that make a big difference, and how we can collaborate better with other suppliers to ensure a seamless wedding day for our couples.
And shedid not disappoint! Salli shares some eye-opening perspectives, some of which I hadn’t even considered before. One key takeaway? The atmosphere during bridal prep can shift dramatically if the wedding photographer isn’tself-aware. We talk about how our presence (and energy) can influence the morning, the best ways to work together with the makeup and hair team, and small adjustments that can make a positive difference on thebride’s experience.
