Heritage Financial is celebrating 30 years of helping clients build, protect, and enjoy their wealth. To mark this milestone, CEO Sammy Azzouz sat down with some of our seasoned financial advisors to share their favorite pieces of investing wisdom — the kind of timeless advice that can guide you through decades of market cycles and through life itself.Whether you’re just starting your investment journey or a seasoned investor, you’ll walk away with practical insights and enduring principles you can rely on for years to come.Send your questions to wealthybehavior@heritagefinancial.netAnd, don’t miss our free ebook and video course, How To Build Your Next Million—packed with expert insights on saving, investing, and protecting your wealth.

2025 has been a strong year for investors, and the third quarter kept that momentum going. Markets are viewing things through rose-colored glasses, pricing in plenty of good news—but risks remain.Heritage Financial’s CIO, Bob Weisse, joins CEO, Sammy Azzouz, to break down what’s fueling today’s market strength and what could challenge it. They discuss why investors shouldn’t ignore lingering risks like the ongoing government shutdown, which—if prolonged—could start to weigh on the economy.They also explore why investors should be cautious about chasing yield in the bond market, even amid strong performance, and share insights on today’s “gold rush,” including ways to gain exposure without buying the metal itself.Finally, as a preview of our next episode, Bob closes by sharing one of his favorite pieces of timeless investment wisdom.Send your questions to wealthybehavior@heritagefinancial.netAnd, don’t miss our free ebook and video course, How To Build Your Next Million—packed with expert insights on saving, investing, and protecting your wealth.

Ken Shinoda, Portfolio Manager at DoubleLine Capital, returns to Wealthy Behavior to share his perspective on the current state of the bond market, today’s economy, and the outlook for mortgages. In this episode, he discusses: * Key risks facing the bond market* The Fed’s independence and policy expectations* The weakening dollar and its impact on bonds* The rapid expansion of private credit* What really drives mortgage rates—and what the new “normal” might look likeVisit us at www.heritagefinancial.net (https://heritagefinancial.net/). Send your questions to wealthybehavior@heritagefinancial.net,And, don’t miss our free ebook and video course, How To Build Your Next Million—packed with expert insights on saving, investing, and protecting your wealth.

It’s been a strong year for the markets—but the ride hasn’t been smooth. Yields continue to be pulled in opposite directions: lower on expectations of rate cuts, but higher on concerns about sticky inflation, labor market weakness, and elevated Treasury debt levels.In this episode of Wealthy Behavior, Heritage Financial’s CIO Bob Weisse joins CEO Sammy Azzouz to discuss the current state of the markets and economy, including:* Key takeaways from Jerome Powell’s Jackson Hole speech* Goldman Sachs’ recent research on U.S. fiscal worries: “Is This Time Different?”* A reminder of true Wealthy Behavior: after a strong run in stocks, don’t let the tax tail wag the dog* What investors should be watching for in the months ahead* Portfolio moves our investment team made to help manage today’s risksVisit us at www.heritagefinancial.net (https://heritagefinancial.net/). Send your questions to wealthybehavior@heritagefinancial.net,And, don’t miss our free ebook and video course, How To Build Your Next Million—packed with expert insights on saving, investing, and protecting your wealth.

Markets remain near all-time highs, and investor sentiment is strong — but a softer July jobs report, along with downward revisions to prior months, points to a cooling labor market. Heritage Financial CIO, Bob Weisse, joins CEO, Sammy Azzouz, to discuss what this means for the Fed, the economy, and investors. They also break down key valuation metrics (CAPE vs. PE ratios), share views on market efficiency, and examine the potential impact of new tariffs. Tune in for timely insights on markets, economic data, and how they’re influencing portfolio strategy today.* Send your questions to wealthybehavior@heritagefinancial.net,* Visit us at www.heritagefinancial.net (https://heritagefinancial.net/).* And, don’t miss our free ebook and video course, How To Build Your Next Million—packed with expert insights on saving, investing, and protecting your wealth.

In this episode, Ed Jastrem, Heritage Financial's Chief Planning Officer, joins Sammy Azzouz to break down the One Big Beautiful Bill Act (OBBBA) and what it means for your financial future. They discuss what’s changing, what’s staying the same, and how individuals and business owners can make the most of planning opportunities.Topics include:* Key changes taking effect in 2025 vs. 2026* Misconceptions around Social Security and taxation* Expiring and new tax credits* Why 529 plans just got more attractive* Charitable giving opportunities* Business owner provisions, including depreciation and capital expenses* What actions to take before the end of 2025 to avoid surprises at tax time* How scenario planning helps clients stay aheadWhether you're planning for retirement, running a business, or just want to avoid surprises at tax time, this episode is packed with insights.* Send your questions to wealthybehavior@heritagefinancial.net,* Visit us at www.heritagefinancial.net (https://heritagefinancial.net/).* And, don’t miss our free ebook and video course, How To Build Your Next Million—packed with expert insights on saving, investing, and protecting your wealth.

Markets continued their upward trend in June, reflecting investor resilience despite ongoing global uncertainty.In this episode, Bob Weisse, Heritage Financial's CIO, joins Sammy Azzouz, CEO, to explore what’s driving strong market performance, offering historical context and some investment opportunities.He also discusses how the investment landscape has evolved—many products once reserved for institutions, such as interval funds, are now more accessible to individual investors.Bob shares his framework for evaluating alternative investments, often called the “third pillar” of investing. But is diversification alone enough to justify their place in a portfolio? He breaks down the wide range of strategies, fee structures, and market exposures to consider.Plus, we answer a listener question: Why aren’t we investing in gold right now?* Send your questions to wealthybehavior@heritagefinancial.net,* Visit us at www.heritagefinancial.net (https://heritagefinancial.net/).* And, don’t miss our free ebook and video course, How To Build Your Next Million—packed with expert insights on saving, investing, and protecting your wealth.

You can have a solid financial plan and a great estate plan—but if they aren’t aligned, neither may work as intended. Liz Meyer, JD, Heritage Financial’s Estate Planning Specialist, shares strategies to strengthen your estate plan, common mistakes, and answers the questions she hears most often.We cover:* Why estate planning matters—both during your life and after* Key estate planning documents* How beneficiary designations interact with your estate plan and can override your intentions* What is included in your taxable estate and ways to help reduce estate taxes* The annual gift exclusion—how it works and why it matters* What to know if you own property in multiple states* How transparent you should be with your children and familyDon’t wait to protect what you’ve worked so hard for—your family, your future, and your peace of mind.* Send your questions to wealthybehavior@heritagefinancial.net, * Visit us at www.heritagefinancial.net (https://heritagefinancial.net/).* And, don’t miss our free ebook and video course, How To Build Your Next Million—packed with expert insights on saving, investing, and protecting your wealth.

Despite unsettling headlines and ongoing market volatility, both stocks and bonds are in positive territory year-to-date—led by international markets outpacing the U.S. Since April’s dip, markets have rebounded, giving investors a second chance to reassess their portfolios, consider global diversification, and revisit their risk tolerance. In this episode, Sammy and Bob break down what’s driving the markets and dive into:* Why the growing U.S. budget deficit matters to bond investors* The role of real assets in a diversified portfolio* A new opportunity our team is analyzing in foreign bondsSend your questions to wealthybehavior@heritagefinancial.netAnd, don’t miss our free ebook and video course, How To Build Your Next Million—packed with expert insights on saving, investing, and protecting your wealth.

Barry Ritholtz — Co-founder, Chairman, and Chief Investment Officer of Ritholtz Wealth Management, and host of the Masters in Business podcast — joins Sammy to discuss his new book, “How Not To Invest: The ideas, numbers, and behaviors that destroy wealth – and how to avoid them”.Barry blends behavioral finance with data analysis to uncover some of the most common (and costly) investing mistakes — and how to steer clear of them. Tune in for actionable takeaways on failing better, managing market noise, and navigating the world of financial “experts.”Plus, Barry explains why the childhood advice “Don’t take candy from strangers” also holds true for grown-up investors.Send questions to wealthybehavior@heritagefinancial.net and don’t forget to rate the show!And, don’t miss our free ebook and video course, How To Build Your Next Million—packed with expert insights on saving, investing, and protecting your wealth.

Bob Weisse, CIO of Heritage Financial, joins Sammy Azzouz to break down the latest market trends and what investors need to know. While markets have shown improvement in recent weeks, signs of weakness remain, raising concerns about a potential recession.Bob discusses the factors behind the Q1 GDP contraction and what it could signal for the broader economy. He also offers insights on how investors can navigate uncertainty and volatility, including an explanation of the difference between fundamental and technical price movements.In addition, Bob shares his perspective on the small-cap market and, in light of Warren Buffett’s announcement that he will step down as CEO of Berkshire Hathaway, reflects on timeless investment lessons from one of history’s most influential investors.Send questions to wealthybehavior@heritagefinancial.net and don’t forget to rate the show!And, don’t miss our free ebook and video course, How To Build Your Next Million—packed with expert insights on saving, investing, and protecting your wealth.

We usually advise against mixing politics and portfolios, but since the April 2 tariff announcement, politics—not fundamentals—have been driving the markets. Sammy Azzouz sits back down with Heritage Financial’s CIO, Bob Weisse, to unpack what’s happened since “Liberation Day” and answer some FAQs about the state of the investment universe today. If you’re wondering what just happened to your portfolio—and what could come next—tune in!Send questions to wealthybehavior@heritagefinancial.net and don’t forget to rate the show!And, don’t miss our free ebook and video course, How To Build Your Next Million—packed with expert insights on saving, investing, and protecting your wealth.

Diversification proved its worth in Q1. While U.S. markets struggled, dragged down by a tech-sector sell-off, international and fixed-income markets delivered strong returns. Heritage Financial’s CIO, Bob Weisse, breaks down the Q1 results and highlights why diversification remains crucial in today’s environment of heightened risks, policy uncertainty, and elevated U.S. equity valuations.In this episode, we:✅ Share some glimmers of hope✅ Explain market momentum—why winners tend to keep winning and losers keep losing✅ Explore how direct indexing can be a smart solution for investors with idle cash, high capital gains, or those preparing to sell a businessJoin us for insights that can help you navigate today’s complex market with confidence.Plus, don’t miss our free ebook and video course, How To Build Your Next Million—packed with expert insights on saving, investing, and protecting your wealth.Have questions or topics you’d like us to cover? We’d love to hear from you! Email us at wealthybehavior@heritagefinancial.net.

Erratic Policy Swirl, S&P 500 Pullback, and What Investors Might Be Missing.Michael Santoli, Senior Markets Commentator at CNBC, joins us to break down today’s turbulent headlines. Is the U.S. experiencing a market correction, or is something bigger on the horizon? We dive into recent volatility, the S&P 500’s pullback, the “Magnificent 7” stocks rolling over, and hot topics like DOGE and Tesla. Plus, Michael highlights key market trends that aren’t getting enough attention—but should be.With over 30 years covering Wall Street at Barron’s, Yahoo Finance, and Dow Jones Newswires, Michael Santoli (https://www.cnbc.com/michael-santoli/) brings deep market expertise, which he shares regularly on CNBC’s Business Day programming and as a featured contributor to CNBC.com and CNBC PRO.*BONUS* How To Build Your Next Million (https://go.heritagefinancial.net/free-ebook/?ts=1676392392972), our free ebook, teaches investors about the tools that can help them SAVE more, GROW more, KEEP more, and PROTECT more. Get your copy today!We’d love to hear from you! Send your questions, ideas, or feedback to wealthybehavior@heritagefinancial.net.

Increasing uncertainty, rising inflation, and slowing economic growth are causing concern among investors, leading them to take a more defensive approach—reducing risk, shifting equity exposure, and turning to fixed income. Many are asking: What’s driving the moves? And how should investors respond?In this episode, CEO Sammy Azzouz shares client questions, while CIO Bob Weisse breaks down the latest updates on U.S. and international stock and bond markets. They’ll discuss how our investment team is positioning portfolios, what data they’re watching, and what investors should—and shouldn’t—do in uncertain times. Tune in for insights to help you navigate today’s landscape.Plus, don’t miss our free ebook and video course, How To Build Your Next Million—packed with expert insights on saving, investing, and protecting your wealth.Have questions or topics you’d like us to cover? We’d love to hear from you! Email us at wealthybehavior@heritagefinancial.net.

Could this be the year international markets outshine the U.S.? Jeffrey Kleintop, Chief Global Investment Strategist at Charles Schwab, believes a new cycle has begun—one that could make global investing more rewarding than it’s been in years. In this episode, Jeff explains why international markets are gaining momentum, what’s driving global growth and earnings, and how overseas valuations stack up against the U.S. He also puts tariffs and their impact on companies and stock markets into perspective—are they more bark than bite?—and shares what investors should keep an eye on in the months ahead.Take your wealth to the next level with How To Build Your Next Million, our educational video course and ebook. You’ll learn the financial tools and strategies that will help you SAVE more, KEEP more of what you earn, GROW your portfolio, and PROTECT your nest egg to enhance your overall wealth. We’d love to hear from you! Email us questions, ideas, or feedback at wealthybehavior@heritagefinancial.net.

Markets started strong in 2025, but uncertainty and volatility loom. How should investors respond?In this episode, Heritage Financial’s CIO, Bob Weisse, and CEO, Sammy Azzouz, break down what’s happening in the markets and how to make smarter investment decisions in today’s environment, including:* The latest on Fed policy and what it means for your portfolio* Fixed income investing—why it matters, the risks, and how to invest in different sectors* The danger of chasing recent winners and how to avoid common mistakes* Behavioral finance basics that every investor should knowPlus, don’t miss our free ebook and video course, How To Build Your Next Million—packed with expert insights on saving, investing, and protecting your wealth.Have questions or topics you’d like us to cover? We’d love to hear from you! Email us at wealthybehavior@heritagefinancial.net.

Full valuations, index concentration and the potential for a resurgence of inflation have set the stage for a fragile market environment. Can prices rise further from here? Absolutely. Yet the possibility of setbacks is equally real, underscoring the importance of durability in 2025. In this episode, we spotlight an audio replay of our 2025 Market Outlook webinar titled Bridging the Divide. Bob Weisse, Heritage Financial’s CIO, and Brad Long, CIO at Fiducient Advisors, discuss today's markets and economy, and share expectations for 2025 and beyond.Read more detail in our written 2025 Market Outlook: Bridging the Divide (https://heritagefinancial.net/2025-market-outlook-bridging-the-divide/).Get a head-start on your financial resolutions with our new video course (https://go.heritagefinancial.net/video-course) and our ebook, How To Build Your Next Million (https://go.heritagefinancial.net/ebook-landing-page-1)! These resources highlight the financial tools and strategies that will help you SAVE more, KEEP more of what you earn, GROW your portfolio, and PROTECT your nest egg to enhance your overall wealth.We’d love to hear from you! Email us questions, ideas, or feedback at wealthybehavior@heritagefinancial.net (mailto:wealthybehavior@heritagefinancial.net).

In this first episode of the new year, Sammy and Bob recap 2024's market performance and share insights for the year ahead. Will 2025 bring strong returns, or are we heading for a correction? A wide range of outcomes are possible, so preparation is key. Bob dives into the data driving both short- and long-term outlooks, including:* Stocks vs. bonds* U.S. vs. international markets* Portfolio risk management strategies* Recent currency moves and future predictionsAnd because it seems no one can stop talking about it, Bob wraps up with his take on the Cybertruck.Tune in for insights, strategy, and a touch of tech talk as we set the stage for 2025!

In this special episode of Wealthy Behavior, we are wrapping up a great year of amazing guests, excellent listener questions, and delivering insight to listeners by highlighting 6 enduring, valuable investment strategies and lessons from our 2024 episodes: The building blocks of financial literacy, the importance of investing internationally, the truth about dollar-cost averaging, a primer on private equity vs venture capital, private credit, and some non-monetary advice for those 5-10 years out from retirement. Take your wealth to the next level with How To Build Your Next Million, our educational video course and ebook. You’ll learn the financial tools and strategies that will help you SAVE more, KEEP more of what you earn, GROW your portfolio, and PROTECT your nest egg to enhance your overall wealth. We’d love to hear from you! Email us questions, ideas, or feedback at wealthybehavior@heritagefinancial.net.