I have often said that people live vicariously through others. This is supported by the number of reality shows on our TV’s, but this isn’t the only reason why you should be going all in on documentary photography.
Lets talk about Living Vicariously: Why Reality-Style Content Matters for Businesses and Personal Brands.
What are some area’s you are struggling with when it comes to your creative journey that you would like the answers to? Let me know by either leaving a comment on this episode or getting in touch directly.
Once again, thank you for lending me your ear, I genuinely appreciate your time, don’t forget to follow the visual storytelling podcast and until next time,
Be Creative. Be Inspired. Be You.
Social Handles
Threads - @GaryFernon
X - @GaryFernon
When we think of documentary photography, we often picture people in motion — events unfolding, moments captured in real time. But there’s another side to this storytelling approach.
Welcome to the Visual Storytelling podcast. Let’s discuss a side of documentary photography that people often forget.
If you enjoy this podcast, and would like to listen to more topics, just like this one, then why not consider following the Visual Storytelling Podcast, so as not to miss out on, not only new episodes, but catch up on previous episodes you may have missed, or simply wish to listen to again.
Until next time,
Be Creative. Be Inspired. Be You.
Social Handles
Threads - @GaryFernon
X - @GaryFernon
If you’re new to making videos I discuss the below five essential shots that need to be on your list that will make your videos stand out.
Here is your shot list.
1 establishing shot.
2 wide / medium shots.
2 close up shots.
1 abstract shot; and
1 unexpected shot.
As I said, this shot list will be a good place to start. There is of course SOOOOO much more that goes into creating captivating videos, and this is something that you will need to explore and experiment with depending upon your style.
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I’m looking to have more guests on the podcast to provide you with more value. With that in mind, if you work within the creative space and would like to have a conversation about what you do and the benefits it offers others, get in touch and let's have a conversation. I’ll leave my social handles in the description.
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Once again, thank you for lending me your ear, I genuinely appreciate your time, don’t forget to follow the visual storytelling podcast and until next time,
Be Creative. Be Inspired. Be You.
Social Handles
Threads - @GaryFernon
X - @GaryFernon
Welcome to the Visual Storytelling podcast. In this episode I’m going to be diving deep into what it really takes to not only survive, but thrive as a sole trader, and if I’m honest, what I’m about to discuss has served as a reminder to me as well, as over time, I’ve dropped the ball on a few of the area’s.
Whether you’re just starting out or you’ve been in the game for a while, this episode is packed with the core areas you need to focus on to build a sustainable, profitable, and fulfilling business—without burning out or feeling like you’re constantly chasing your tail.
Until next time.
Be Creative. Be Inspired. Be You.
Social Handles
Threads - @GaryFernon
X - @GaryFernon
Li - https://www.linkedin.com/in/gary-fernon/
YT - https://www.youtube.com/garyfernon
For the best music and sound effects in my content I use Epidemic Sound, sign up for a free trial here, https://www.epidemicsound.com/referral/4idh5g
Work out your hourly rate in 3 steps.
https://www.behance.net/gallery/158003661/Work-Out-Your-Hourly-Rate-In-3-Steps
Welcome to the Visual Storytelling Podcast, in this episode I have a conversation with Vicki Lovegrove, a graphic designer with twenty-two years experience in the industry.
Vicki explains what a graphic designer actually does, the benefits of hiring a graphic designer and why it's better to do so, over thinking you can do it yourself as well as much more. There really is some great take aways within this episode and definitely worth checking out.
If you’ve enjoyed this podcast, and would like to listen to more topics, just like this one, then why not consider following the Visual Storytelling Podcast, so as not to miss out on, not only new episodes, but catch up on previous episodes you may have missed, or simply wish to listen to again.
I’m looking to have more guests on the podcast to provide you with more value. With that in mind, if you work within the creative space and would like to have a conversation about what you do and the benefits it offers others, get in touch and let's have a conversation. I’ll leave my social handles in the description.
Once again, thank you for lending me your ear, I genuinely appreciate your time, don’t forget to follow the visual storytelling podcast and until next time,
Be Creative. Be Inspired. Be You.
Social Handles
Threads - @GaryFernon
X - @GaryFernon
Li - https://www.linkedin.com/in/gary-fernon/
YT - https://www.youtube.com/garyfernon
Vicki Lovegrove
https://www.seventy-three.co.uk - Graphic Design
https://www.vickilovegrove.co.uk - Coaching
Welcome to the Visual Storytelling podcast. In this final episode of this five part series I’m going to discuss how you can streamline your photography process. But, before I do, don’t forget to follow the podcast.
Over the last four episodes we’ve discovered the common topics business have difficulty with when it come to photography, as well as broken each down to give you the best chance of overcoming them. In this final episode let’s create a custom shot list and explore some tools to streamline your photography process.
Step 1: Create a Custom Shot List
A shot list ensures you capture all the essential images you need for different business purposes. What I’m about to share with you can be used as a customisable template based on your business type and goals.
1. Brand & Marketing Images
✔ Company logo in different settings (office, signage, packaging)
✔ Office exterior & interior shots
✔ Action shots of employees at work
✔ Behind-the-scenes photos of production or services
✔ Customer interaction (if applicable)
2. Product Photography (For E-commerce & Promotions)
✔ Individual product shots (front, back, side, top-down)
✔ Close-ups of textures, details, or packaging
✔ Lifestyle shots (products in use, styled setups)
✔ Size comparison images (e.g., holding a product in hand)
✔ Group shots (different products together)
3. Headshots & Team Photos
✔ Professional headshots of leadership and team members
✔ Group/team photos (formal and casual)
✔ Candid shots of team collaboration
✔ Staff working in their environment
4. Social Media & Content Marketing
✔ Behind-the-scenes (workshop, team culture, process shots)
✔ User-generated content (if applicable)
✔ Seasonal/holiday-themed images
✔ Flat lays (aesthetic overhead shots for Instagram)
✔ Memorable event moments (if applicable)
5. Event Photography
✔ Keynote speakers or presenters
✔ Candid moments of attendees engaging
✔ Wide shots of the event space
✔ Branded materials (banners, signs, merchandise)
✔ Team and guest interactions
Action: Pick the categories most relevant to your business and create a detailed shot list for your next photoshoot.
Step 2: Select the Right Photography Tools
Step 3: Finalise & Implement
Folks, I hope you’ve enjoyed this series and have found it helpful. I love answering your photography related questions, so if you have anything you would like answered or discussed, then ask away and I’ll do my utmost to provide you with a to the point response that will hopefully not only answer your question, but offer you clarity as well. You can leave a question here on the podcast or contact me through either X or Threads @GaryFernon.
Don’t forget to follow the podcast so as not to miss out on, not only new episodes, but catch up on previous episodes you may have missed, or simply wish to listen to again. It genuinely does make a difference.
Until next time,
Be Creative. Be Inspired. Be You.
Social Handles
Threads - @GaryFernon
X - @GaryFernon
Li - https://www.linkedin.com/in/gary-fernon/
YT - https://www.youtube.com/garyfernon
Links
For the best music and sound effects in my content I use Epidemic Sound, sign up for a free trial here, https://www.epidemicsound.com/referral/4idh5g
https://www.3leggedthing.com
Welcome to the Visual Storytelling podcast. Let’s quickly recap what we’ve covered so far in this series.
In the first episode I spoke about some common topics that businesses have difficulty with when it comes to photography.
I then went on to discuss how businesses can overcome those common photography challenges.
Then how to effectively implement the solutions discussed within that episode, and in this episode, I’m discussing how businesses can create a structured approach.
I provide 7 steps to assist businesses to develop a tailored photography strategy.
If you’ve enjoyed this podcast, and would like to listen to more topics, just like this one, then why not consider following the Visual Storytelling Podcast, so as not to miss out on, not only new episodes, but catch up on previous episodes you may have missed, or simply wish to listen to again.
Until next time,
Be Creative. Be Inspired. Be You.
Social Handles
Threads - @GaryFernon
X - @GaryFernon
Li - https://www.linkedin.com/in/gary-fernon/
YT - https://www.youtube.com/garyfernon
For the best music and sound effects in my content I use Epidemic Sound, sign up for a free trial here, https://www.epidemicsound.com/referral/4idh5g
Welcome to the Visual Storytelling podcast. Let’s discuss how to effectively implement the solutions discussed in the previous episode.
In the first and second episodes of this series (series 8 episodes 9 and 10) I discussed the following challenges that business face with respect to their photography.
• Brand Consistency
• Quality & Professionalism
• Product Photography
• Headshots & Team Photos
• Event Photography
• Social Media Content
• Lighting & Composition
• Stock Photos vs. Original Content
• Copyright & Usage Rights
• Editing & Retouching
• Budget Constraints
• Time Management
• Website Optimisation
• Seasonal & Promotional Shoots; and
• Authenticity & Storytelling
In this episode we going to advance onto how you can effectively implement the solutions discussed in the previous episode, which is achieved through businesses taking a strategic approach to photography by developing a plan, leveraging available resources, and integrating photography into their overall marketing strategy.
If you’ve enjoyed this podcast, and would like to listen to more topics, just like this one, then why not consider following the Visual Storytelling Podcast, so as not to miss out on, not only new episodes, but catch up on previous episodes you may have missed, or simply wish to listen to again.
Until next time,
Be Creative. Be Inspired. Be You.
Social Handles
Threads - @GaryFernon
X - @GaryFernon
Welcome to the Visual Storytelling podcast. Let’s discuss how businesses can overcome common photography challenges.
In the previous episode (season 8 episode 9) of the podcast I ran through fifteen topics that businesses have difficulty with when it comes to photography. In this episode I’m going to discuss how businesses can overcome those common challenges. I’m going to briefly recap the issue and then provide you with a solution, so you can begin to implement the change to elevate your photography.
In the next episode I’ll be discussing how to effectively implement these solutions, so be sure to check it out.
If you’ve enjoyed this podcast, and would like to listen to more topics, just like this one, then why not consider following the Visual Storytelling Podcast, so as not to miss out on, not only new episodes, but catch up on previous episodes you may have missed, or simply wish to listen to again.
Until next time,
Be Creative. Be Inspired. Be You.
Social Handles
Threads - @GaryFernon
X - @GaryFernon
Welcome to the Visual Storytelling podcast. Let’s discuss some common topics that businesses have difficulty with when it comes to photography.
Over the next five episodes I’m going to be focusing on some common topics that businesses may have, or do have difficulty with when it comes to photography, so whether you’re a photographer, a business owner or involved in the companies marketing decisions, make sure to follow the visual storytelling podcast so as not to miss a beat.
There are fifteen topics I’m going to mention and within this first episode discuss very briefly, as I’ll peel back the layers and go into more depth over the coming episodes.
In the next episode I’ll discuss how businesses can overcome these challenges, so make sure you follow the visual storytelling podcast so as not to miss it.
Until next time,
Be Creative. Be Inspired. Be You.
Social Handles
Threads - @GaryFernon
X - @GaryFernon
Welcome to the Visual Storytelling podcast. Let’s discuss the differences between SLR and Mirrorless cameras.
You may be in the market for a new camera, and can’t decide whether to buy a DSLR or mirrorless camera, or simply wish to understand the difference between the two. Well, in short, SLR cameras have a mirror that bounces the picture up to you, whereas with a mirrorless camera you're seeing what the sensor sees.
In this episode I take a deeper look into the positives and negatives of both.
If you’ve enjoyed this podcast, and would like to listen to more topics, just like this one, then why not consider following the Visual Storytelling Podcast, so as not to miss out on, not only new episodes, but catch up on previous episodes you may have missed, or simply wish to listen to again. Equally, if you know someone who would find benefit from this episode, why not share it with them.
Until next time,
Be Creative. Be Inspired. Be You.
Social Handles
Threads - @GaryFernon
X - @GaryFernon
Welcome to the Visual Storytelling podcast. In this episode I discuss the disadvantages of telephoto lenses. Don't worry, it's not all doom and gloom as I also touch upon some of the advantages and their key benefits.
If you’re in the market for a telephoto lens, my recommendation would be to try before you buy. Do your due diligence before hand, understand why you need one and then research the best telephoto that suits your requirements, then hire one over the course of a few days to see whether you were right. This way you save yourself a lot of time and money.
If you’ve enjoyed this podcast, and would like to listen to more topics, just like this one, then why not consider following the Visual Storytelling Podcast, so as not to miss out on, not only new episodes, but catch up on previous episodes you may have missed, or simply wish to listen to again. It genuinely does make a difference.
Until next time,
Be Creative. Be Inspired. Be You.
Social Handles
Threads - @GaryFernon
X - @GaryFernon
Welcome to the Visual Storytelling podcast. Let’s discuss the different flash modes, their pro’s, cons and when best to use them.
In this epsiode I discus 9 different flash modes and offer suggestions as to when each is best used.
The ‘best used for’ suggestions are just that. They are not fixed, so if you wish to get creative, go out and push the boundaries, explore, and find what YOU prefer, then do so. Don’t forget to share your thoughts and experiences in the comments so we can all learn and benefit from first hand field tests.
Before you go, I’d just like to quickly mention “The Library”. The Library focuses on getting the most out of your mobile phones camera with respect to photography and video. You can find this on Facebook, LinkedIn and Youtube, and I’d really appreciate it if you would check it out and follow the pages and subscribe to the channel. I’ve left the links in the description.
Also, don’t forget to follow the podcast so as not to miss out on, not only new episodes, but catch up on previous episodes you may have missed, or simply wish to listen to again. It genuinely does make a difference.
Until next time,
Be Creative. Be Inspired. Be You.
The Library
LinkedIn - https://www.linkedin.com/groups/14336249/
Facebook - https://www.facebook.com/profile.php?id=61552682290145
YouTube - https://www.youtube.com/garyfernon under the “Be Inspired” playlist https://www.youtube.com/playlist?list=PLSjHLZPb7xYYBUf_NDCQEZb5OUpQXvF-s
Social Handles
Threads - @GaryFernon
X - @GaryFernon
Li - https://www.linkedin.com/in/gary-fernon/
YT - https://www.youtube.com/garyfernon
For the best music and sound effects in my content I use Epidemic Sound, sign up for a free trial here, https://www.epidemicsound.com/referral/4idh5g
Welcome to the Visual Storytelling podcast. In this episode I discuss the similarities between the camera on your iPhone and your DSLR.
Let me know in the comments whether you agree or disagree, and why.
Until next time
Be Creative. Be Inspired. Be You.
Social Handles
Threads - GaryFernon
X - GaryFernon
Welcome to the visual storytelling podcast. Let's discuss why I Shoot in RAW.
As a photographer, one of the most common questions I get is why I choose to shoot in RAW rather than JPEG. Both formats have their place, but for anyone serious about capturing the highest-quality images and maximising editing flexibility, RAW is a game-changer. In this episode I share 5 reasons why.
Be Creative. Be Inspired. Be You.
Social Handles
Threads - GaryFernon
X - GaryFernon
Li - https://www.linkedin.com/in/gary-fernon/
YT - https://www.youtube.com/garyfernon
The Library
LinkedIn - https://www.linkedin.com/groups/14336249/
Facebook - https://www.facebook.com/profile.php?id=61552682290145
YouTube - https://www.youtube.com/garyfernon under the “Be Inspired” playlist https://www.youtube.com/playlist?list=PLSjHLZPb7xYYBUf_NDCQEZb5OUpQXvF-s
Epidemic Sound
For the best music and sound effects in my content I use Epidemic Sound, sign up for a free trial here, https://www.epidemicsound.com/referral/4idh5g
Welcome to the visual storytelling podcast. Why do film makers use slow motion?
In this episode I share 8 reasons filmmakers use slow motion covering both creative and practical reasons.
Be Creative. Be Inspired. Be You.
Social Handles
Threads - GaryFernon
X - GaryFernon
Li - https://www.linkedin.com/in/gary-fernon/
YT - https://www.youtube.com/garyfernon
The Library
LinkedIn - https://www.linkedin.com/groups/14336249/
Facebook - https://www.facebook.com/profile.php?id=61552682290145
YouTube - https://www.youtube.com/garyfernon under the “Be Inspired” playlist https://www.youtube.com/playlist?list=PLSjHLZPb7xYYBUf_NDCQEZb5OUpQXvF-s
Epidemic Sound
For the best music and sound effects in my content I use Epidemic Sound, sign up for a free trial here, https://www.epidemicsound.com/referral/4idh5g
Welcome to the visual storytelling podcast. Let’s discuss a secret ingredient to a captivating presentation.
Did you know that in today's visual-centric world, presenting multiple images is key to capturing your audience's attention?
Gone are the days of relying on a single image to convey your entire message. Sharing multiple images allows you to paint a more comprehensive picture and tell a more engaging story.
In this episode I share 5 examples why presenting multiple images is a game-changer.
Be Creative. Be Inspired. Be You.
Social Handles
Threads - GaryFernon
X - GaryFernon
Li - https://www.linkedin.com/in/gary-fernon/
YT - https://www.youtube.com/garyfernon
The Library
LinkedIn - https://www.linkedin.com/groups/14336249/
Facebook - https://www.facebook.com/profile.php?id=61552682290145
YouTube - https://www.youtube.com/garyfernon under the “Be Inspired” playlist https://www.youtube.com/playlist?list=PLSjHLZPb7xYYBUf_NDCQEZb5OUpQXvF-s
Epidemic Sound
For the best music and sound effects in my content I use Epidemic Sound, sign up for a free trial here, https://www.epidemicsound.com/referral/4idh5g
Happy New Year and Welcome to the Visual Storytelling podcast.
If this is the first time you’re hearing this podcast, welcome, and if you’re returning, welcome back.
I wanted to start this year’s podcast by saying thank-you. Thank you to all of you who have listened to the episodes, even if it’s just the one, and to those who follow the visual storytelling podcast, you are all amazing and I thank you for your support.
Social Handles
Threads - GaryFernon
X - GaryFernon
Li - https://www.linkedin.com/in/gary-fernon/
YT - https://www.youtube.com/garyfernon
The Library
LinkedIn - https://www.linkedin.com/groups/14336249/
Facebook - https://www.facebook.com/profile.php?id=61552682290145
YouTube - https://www.youtube.com/garyfernon under the “Be Inspired” playlist https://www.youtube.com/playlist?list=PLSjHLZPb7xYYBUf_NDCQEZb5OUpQXvF-s
Epidemic Sound
For the best music and sound effects in my content I use Epidemic Sound, sign up for a free trial here, https://www.epidemicsound.com/referral/4idh5g
Welcome to the Visual Storytelling podcast. Lets discuss the power of negative space in a photograph and how businesses can harness it.
In the world of photography, negative space plays a crucial role in creating balanced and visually appealing images. Negative space, the area surrounding the main subject of a photo, can be a powerful tool not just for photographers but also for businesses looking to enhance their visual marketing strategies. By understanding and monopolising negative space effectively, businesses can create compelling images that draw attention, convey messages clearly, and enhance their brand identity.
During this episode I discuss the following points in further detail.
Understanding Negative Space
Why Negative Space Matters for Businesses
Strategies for Monopolising Negative Space
Examples of Effective Use of Negative Space; and
Tips for Using Negative Space Effectively
Don’t forget to follow the podcast so as not to miss out on, not only new episodes, but catch up on previous episodes you may have missed, or simply wish to listen to again. It genuinely does make a difference.
Until next time,
Be Creative. Be Inspired. Be You.
Social Handles
Threads - GaryFernon
X - GaryFernon
Li - https://www.linkedin.com/in/gary-fernon/
YT - https://www.youtube.com/garyfernon
The Library
LinkedIn - https://www.linkedin.com/groups/14336249/
Facebook - https://www.facebook.com/profile.php?id=61552682290145
YouTube - https://www.youtube.com/garyfernon under the “Be Inspired” playlist https://www.youtube.com/playlist?list=PLSjHLZPb7xYYBUf_NDCQEZb5OUpQXvF-s
Epidemic Sound
For the best music and sound effects in my content I use Epidemic Sound, sign up for a free trial here, https://www.epidemicsound.com/referral/4idh5g
Welcome to the Visual Storytelling podcast. Investing in photography is a crucial business move. Here’s why.
In the rapidly evolving landscape of digital marketing and online presence, the saying "a picture is worth a thousand words" has never been more relevant. As businesses strive to capture the attention of their target audience, investing in professional photography has become a key strategy for success.
The Power of Visual Storytelling
In an era dominated by visual content, the impact of striking images cannot be overstated. Professional photography goes beyond merely showcasing products or services; it tells a compelling story. Whether it's the intricate details of a product, the vibrant culture within a workplace, or the emotions behind a brand, high-quality visuals engage and resonate with consumers on a profound level.
First Impressions Matter
Your online presence is often the first point of contact with potential customers. In a world flooded with content, businesses need to stand out. Investing in professional photography ensures that your visual representation is not only aesthetically pleasing but also conveys a sense of professionalism and credibility. A visually appealing website or social media profile is more likely to leave a lasting impression on visitors, encouraging them to explore further and, ultimately, convert into customers.
Building a Strong Brand Identity
Consistency is key when it comes to branding. Professional photography provides businesses with a bank of cohesive visuals that align with their brand identity. From the colour palette to the tone of the images, every detail contributes to creating a recognisable and memorable brand. This consistency across various platforms fosters brand loyalty and establishes trust among consumers.
Social Media Success
In the age of social media dominance, businesses must leverage the power of platforms like Instagram, Facebook, and Pinterest. Eye-catching visuals grab attention in a scrolling feed, making users more likely to stop and engage. Professional photographs not only enhance your social media presence but also contribute to share-ability, boosting your brand's reach and exposure.
Return on Investment (ROI)
While it's undeniable that professional photography requires an initial investment, the long-term benefits far outweigh the costs. High-quality visuals contribute to increased customer engagement, conversion rates, and overall brand success. The return on investment is not just monetary; it's about building a strong and enduring brand presence in the market.
Conclusion
In conclusion, investing in photography is not just an aesthetic choice; it's a strategic business move. The impact of professional visuals goes beyond surface-level appeal, influencing customer perception, engagement, and loyalty. As businesses navigate the competitive landscape, recognising the value of photography is a crucial step towards building a robust and successful brand in the digital age.
Don’t forget to follow the podcast so as not to miss out on, not only new episodes, but catch up on previous episodes you may have missed, or simply wish to listen to again. It genuinely does make a difference.
Until next time,
Be Creative. Be Inspired. Be You.
LINKS
Social Handles
Threads - GaryFernon
X - GaryFernon
Li - https://www.linkedin.com/in/gary-fernon/
YT - https://www.youtube.com/garyfernon
The Library
LinkedIn - https://www.linkedin.com/groups/14336249/
Facebook - https://www.facebook.com/profile.php?id=61552682290145
YouTube - https://www.youtube.com/garyfernon under the “Be Inspired” playlist https://www.youtube.com/playlist?list=PLSjHLZPb7xYYBUf_NDCQEZb5OUpQXvF-s
Epidemic Sound
For the best music and sound effects in my content I use Epidemic Sound, sign up for a free trial here, https://www.epidemicsound.com/referral/4idh5g
