Ever wondered how to grow your podcast audience through LinkedIn? That's revealed in this episode. We also look at practical strategies to avoid being penalised by the platform's algorithms like clever link insertions, tagging, and photo post techniques. Plus, the power of polling and crafting compelling content. Finally, Danielle shares her wisdom for staying productive and avoiding burnout while raising a family. Danielle Fitzpatrick Clark is an international best-selling author, spe...

Ready to revolutionise your LinkedIn approach and demystify the platform's algorithms? LinkedIn strategist and disruptor Danielle Fitzpatrick Clark continues to guide us through the maze of profile optimisation, unveiling strategies that turn your profile into a target audience-attracting magnet. She also shares advice on engagement tactics, how to use hashtags, and the Creator Mode to give your profile an algorithmic boost. Plus, how much does video really matter on LinkedIn? Danielle...

Can your LinkedIn profile serve you in much more powerful ways than just a virtual resume? What if you could turn it into a website or funnel? In this conversation with Danielle Fitzpatrick-Clark, a digital marketing maven and dream client attraction specialist, we unravel the key to transforming LinkedIn profiles into irresistible lead magnets. Danielle shares her disruptive strategies, offering clear, actionable steps on making your profile an engaging experience for your target audie...

Is it possible to get your marketing wrong by over-branding your event? And where are many event marketers getting the languaging wrong? Kraig Kleeman shares why the focus on product-centric language in branding needs to shift towards outcomes and creativity. This episode also learns from his insightful journey to becoming a $30 million entrepreneur in four short years, by using the power of external perspectives from less mainstream sources to get there. Kraig Kleeman is a successful combo ...

There's a fascinating connection between the arts and your events that can hold a transformative power. Imagine blending music, theatre, improv comedy, and dynamic choreography—turning ordinary corporate meetings into riveting, memorable experiences. This not only almost guarantees a memorable event, it also fortifies retention and amplifies learning. But this recipe for success is also often overlooked because of many companies' traditional focus on analytics over creative flair. Yet, as w...

Sometimes we can stick to safe formulas while the rest of the world forges ahead with innovative ways for our events. Event producer Nathan Cassar believes this is what's happened to Sydney's Vivid Festival and other events that have not yielded the desired results for attendance, scoring wins for creativity or building community. But all is not lost, with plenty of inspiration around to correct our course, including lessons we can learn from Pokemon Go. Based in Sydney, Australia, Nathan's ...

Could your next emcee be the ultimate secret weapon to unlocking the untapped potential of your events? Imagine a captivating force that goes beyond mere introductions and announcements, delving deep into the layer of genuine connections and unforgettable moments from the moment your attendees walk through your event door. It's a game-changer that transforms ordinary events into extraordinary experiences. Nathan Cassar challenges us to expect more from our emcees by peeling back the c...

Don't let the next conference you organise be just another forgettable event. Here are six ways you can create more engagement at your future events, with a focus on networking and professional development, at zero or minimal extra cost. This includes extended sessions, creative afternoon breaks, personalisation and the use of "passports". Mark Herschberg is a versatile professional who is a prominent CTO within the artificial intelligence and cybersecurity sectors. In addition to his ...

From the dark web to lecture halls at MIT, we look at some over-arching global trends that are challenging the way we work and conference. So how has the world changed and how do conference planners need to adapt their programs and run sheets? Also how can we leverage content beyond conference days and can technology can be seen as a friend rather than foe? Mark Herschberg is a versatile professional who has established himself as a prominent CTO within the artificial intelligence and cybers...

The community of disabled travellers is enormous, yet largely overlooked as a tourism market. That may change once hospitality vendors realise that this market tends to spend up to three times more than the average tourist, even if they're booking budget accommodation. We explore this untapped market, bust some myths about what disabled tourists expect from hospitality providers, and applaud destinations and vendors who do this well, all through the life experiences and observations of disabi...

Ever feel like your tech is running you instead of the other way around? You're not alone. In this exploration of our digital lives, Dr Kristy Goodwin continues to look at the surprising ways our tech habits can affect our biology and productivity. We also discuss the fascinating world of chronotypes (your internal clock that says when you're naturally most alert), and handling "tech-xpectations" at work. Dr. Kirsty Goodwin is a digital wellbeing advocate and neuro-productivity speaker who h...

Imagine holding your breath every time you checked your inbox. Sounds crazy, right? But this is what science says you're doing every time you log in, without even realising it! Email apnea is one of the reasons why people believe a digital detox holiday will bring back balance to their lives, but it doesn't work. In this episode, Dr. Kristy Goodwin explores the fascinating relationship between our digital habits, biology, and mental health. She also reveals the lesser-known psychological effe...

If hybrid work arrangements are not working at your office, perhaps it's time to change the model. In fact, there are five levels of remote work to choose from. They range from team connectivity in the office to true modern flexibility in a hybrid environment. Melissa also shares tips on overcoming overwhelm and achieving work-life integration. Workplace dynamics strategist Melissa Marsden shares little known secrets about the relationship between workplace design and productivity. Wit...

Business tourism and event designers are all about creating awesome experiences. So why does it suck when we have to go back to the office? We've been sold some myths - like open office plans are always better for collaboration or that aesthetic design has no bearing on performance. But look a little deeper and you'll find some untapped productivity potential, sometimes by just moving where you sit or who you're sitting next to! Workplace dynamics strategist Melissa Marsden shares little kn...

In the mad world of event planning, long hours and demanding project management timelines are part of the deal. That's why it's important to think about the life you want from the get go and be intentional about creating it. The good news is, there are tools to help you get there. Ashley N Cline is an experienced digital marketing consultant who specialises in helping event planners boost their conversions through the power of automation. As Vice President at Ice Cream Social and Executive ...

Consumer behaviour has shifted, so your digital marketing strategy will not work if you're still using tactics from last year. But what should you change and how should you re-prioritise your marketing budget? This is a deep dive on acquiring leads, abandoned cart marketing and the three essential pieces that are driving the most effective digital marketing strategies right now. Ashley N Cline is an experienced digital marketing consultant who specialises in helping event planners boost thei...

Between the scramble of our borders re-opening and a looming economic crisis, there's still much to navigate in the workplace. Here are some strategies for employers in smaller tourism and event companies that wonder how they can compete with bigger giants for their dream talent and approach the fluctuations in staffing needs. We also look at the Millennial workforce and what's coming after their generation. Gill Harvey is a talent attraction and retention expert, specialising in...

You may know that offering the highest salary does not guarantee you'll attract the best candidates to your company. But did you know you can dial in your recruitment process with such accuracy, you'll get it right the first time, saving you and your team the financial and emotional cost of finding your dream staff, even in an ultra-competitive market? Gill Harvey is a talent attraction and retention expert, specialising in the hospitality and event management industry. With over 30 years of...

Em and Fuzz, two Top Gun pilots, reveal the secrets of their 98% mission success rate and show us how to channel our inner Maverick to break barriers, stay focused and reach our goals. They believe while their cockpits and our corporate offices may look worlds apart, the pressures we put ourselves under are often the same. Em (whose call sign is Squat) and Fuzz have broken barriers and soared to great heights in their careers as fighter pilots. Em became Australia's first female Top Gun pilo...

Capturing and retaining attention has become one of the biggest challenges for event planners. The attention economy is the key to understanding how to break through the noise and create events that truly resonate with your audience. This is a timely reminder that we now live in a world where every second is a battle for people's focus, including our own, as Adelaine opines with inspiration from this Green Room selection. Morris Misel is a business futurist, founder and lead strategist at Ey...