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unReactive
Kyle Morck and Jeff Reynolds
37 episodes
3 months ago
Join Kyle Morck and Jeff Reynolds as they explore the concept of calm companies—businesses that prioritize sustainable growth, balance, and well-being. Drawing from their own experiences in building companies, Kyle and Jeff share insights, strategies, and stories that show how success doesn't have to come at the cost of burnout.
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Marketing
Business,
Entrepreneurship
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All content for unReactive is the property of Kyle Morck and Jeff Reynolds and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join Kyle Morck and Jeff Reynolds as they explore the concept of calm companies—businesses that prioritize sustainable growth, balance, and well-being. Drawing from their own experiences in building companies, Kyle and Jeff share insights, strategies, and stories that show how success doesn't have to come at the cost of burnout.
Show more...
Marketing
Business,
Entrepreneurship
Episodes (20/37)
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Deadlines

Kyle and Jeff breakdown their problems with deadlines.

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9 months ago
32 minutes

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The Calm Business Recommended Reading Guide

The Recommended Reading Guide
"It Doesn't Have to Be Crazy at Work" by Jason Fried and David Heinemeier Hansson

"A World Without Email" by Cal Newport

"Essentialism: The Disciplined Pursuit of Less" by Greg McKeown

"Four Thousand Weeks: Time Management for Mortals" by Oliver Burkeman

"The E-Myth Revisited" by Michael E. Gerber

"Four Steps to the Epiphany" by Steve Blank

Anything by Anne Helen Petersen

Other Works Mentioned
"The Valve Handbook"
– A new employee handbook by Valve Software
"Pricing on Purpose" by Ronald Baker

"So Good They Can't Ignore You" by Cal Newport

"Remote: Office Not Required" by Jason Fried and David Heinemeier Hansson

"Rework" by Jason Fried and David Heinemeier Hansson

"Deep Work" by Cal Newport

"Digital Minimalism" by Cal Newport

"Slow Productivity" by Cal Newport

"Super Pumped: The Battle for Uber" by Mike Isaac

"Bad Blood: Secrets and Lies in a Silicon Valley Startup" by John Carreyrou

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9 months ago
42 minutes

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Creating Calm When Your Company Isn't

Jeff and Kyle talk about ways you can craft a calm environment for yourself or your team when the rest of your organization is not.

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9 months ago
47 minutes

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The Right Kind of Busy

The role of expertise in small teams and communication overload.

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10 months ago
42 minutes

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One Day Remote Work Is In, The Next Day It's Out

We talk Heidi Klum's Halloween costumes, using nerdy chess tools to prioritize work, and Sahil Lavingia giving up on remote work.

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12 months ago
52 minutes

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Is cold outbound antithetical to calm companies?

Does doing cold outbound sales make any sense?

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1 year ago
49 minutes

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Platform Risk and Puppies

This week Kyle and Jeff discuss seasonal depression, hosting a guest puppy, and the dynamics of open source business models.

  • (00:00) - Platform Risk and Puppies
  • (00:18) - Guest Puppy
  • (08:03) - WordPress Drama
  • (19:38) - Platform Risks and Business Lessons
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1 year ago
40 minutes

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The Baby Pygmy Hippo in the Room

This week, Kyle and Jeff dive into Moo Deng, the challenges of hiring, the evolving landscape of the creative industry and the ensuing creative crisis facing business.

  • (00:00) - The Baby Pygmy Hippo in the Room
  • (00:18) - Caffeinated Conversations
  • (01:27) - Moo Deng Miscomoonications
  • (05:28) - Hiring Creativity
  • (26:12) - Marketing in Maintenance Mode
  • (29:38) - The Creative Crisis in Corporations
  • (36:56) - Balancing Multiple Business Ideas
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1 year ago
54 minutes

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Thursday is the New Friday

This week, Kyle and Jeff chat about the challenges of implementing a four-day workweek, setting meaningful goals, and the challenge of keeping a dog clean.

  • (00:00) - They shouldn't let dogs work the mines
  • (04:04) - How do you set goals anyway?
  • (11:08) - Four days a week
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1 year ago
47 minutes

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An Anti-Email Culture

This week, Kyle and Jeff talk about ditching internal emails, what we can learn from plumbers about calm workplaces, and how the importance of the labor movement.

  • (00:00) - Out of Office
  • (04:38) - The Case Against Internal Emails
  • (08:53) - Creating a Culture of Calm
  • (25:41) - Gen-x is the Problem and the Labor Movement is the Cure
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1 year ago
48 minutes

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Horrible oats and (potentially) horrible business ideas

This week Kyle walks Jeff through his SaaS idea that might just be doomed from the start, and gets advice on whether or not he should monetize it or just give it all away for free.

  • (00:00) - Overnight Oats
  • (02:20) - Why Kyle's software project might be a horrible idea
  • (07:41) - Shorting Orange Juice Futures
  • (20:20) - The Idea
  • (27:41) - Potentially even more horrible pricing strategies
  • (52:20) - The Three Hesitations

Links
  • Reynolds+Myers
  • Jeff's Twitter / LinkedIn
  • Kyle's Twitter / LinkedIn
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1 year ago
1 hour 2 minutes

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Lazy Perfectionism

This week Kyle and Jeff chat about what it means to run a 'calm company,' balancing client and employee needs, and why lazy perfectionism just might be the best way to work.

  • (00:00) - Jeff's Returns
  • (01:23) - Kyle Bought a Car
  • (06:01) - Calm Companies
  • (27:59) - Intentional Work
  • (37:59) - Longevity and Retirement

Links
  • Reynolds+Myers
  • Jeff's Twitter / LinkedIn
  • Kyle's Twitter / LinkedIn
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1 year ago
48 minutes

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How do you talk like a 3rd grader?

Jeff and Kyle talk about the importance of simplicity and context when talking about your work.

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1 year ago
18 minutes

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What is self-documenting communication?

Kyle and Jeff Reynolds delve into enhancing the efficiency of communication through self-documentation. They share practical strategies for refining team collaboration, ensuring that every step is documented without overburdening the team.

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1 year ago
17 minutes

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How do you run an effective marketing stand-up?
Kyle and Jeff focus on enhancing the efficiency of marketing meetings. They share practical strategies for refining stand-up and other full-team meetings, ensuring they're as productive as possible without overburdening the team.
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1 year ago
20 minutes

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When is a project a project?
It's easy for marketing departments to get bogged down with endless ideas, tasks, and quasi-projects that never get off the ground. This week, Kyle and Jeff discuss how to effectively separate the real projects from the mental clutter. They give tips on how to streamline your processes so you can maintain focus and make consistent progress. Topics The pitfalls of letting unvetted ideas and tasks accumulate in an unruly backlog. Having a clear definition for when something officially becomes an "active project" worthy of focus. Maintaining a distinct space for active projects, separate from areas capturing ideas and to-dos. How poorly defined "projects" lead to wasted energy, unproductive meetings, and team frustration. Practical tips for keeping project management focused solely on actively working, properly vetted initiatives.
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1 year ago
20 minutes

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Why do we hunt for silver bullets?
We probably don't need to tell you that silver bullets don't work - but why are they still so dang enticing? Jeff & Kyle breakdown the psychological appeal of silver bullets, and some ways to avoid their siren call.
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1 year ago
25 minutes

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What stage is your marketing department?
Comparison is the thief of joy, and it's probably messing up your marketing. Kyle & Jeff lay out the four stages of the evolution of a marketing department - to help you understand where you're at and where your focus should be.
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1 year ago
33 minutes

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When is "good" good enough?
In which Kyle & Jeff start to practice what they preach with the production of this podcast.
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1 year ago
15 minutes

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What's the role of experimentation in marketing?
Have you built experimentation into your marketing department? How can you build up organizational support to run marketing experiments?
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2 years ago
22 minutes

unReactive
Join Kyle Morck and Jeff Reynolds as they explore the concept of calm companies—businesses that prioritize sustainable growth, balance, and well-being. Drawing from their own experiences in building companies, Kyle and Jeff share insights, strategies, and stories that show how success doesn't have to come at the cost of burnout.