Brand isn't dead, the 95:5 rule & why AI is B2B's most powerful painkiller

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Uncensored CMO

Jon Evans

203 episodes

6 days ago

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

All content for Uncensored CMO is the property of Jon Evans and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

Marketing

Business,

Entrepreneurship

Brand isn't dead, the 95:5 rule & why AI is B2B's most powerful painkiller - Jon Lombardo and Peter Weinberg

Uncensored CMO

1 hour 3 minutes

1 month ago

Brand isn't dead, the 95:5 rule & why AI is B2B's most powerful painkiller - Jon Lombardo and Peter Weinberg

The B2B boys Jon Lombardo and Peter Weinberg return to the podcast for a third time, this time wearing their new distinctive assets. They go hard on Professor Scott Galloway, disagreeing with his "brand is dead" statement, suggesting that not only is brand not dead, it's alive, thriving and you need it for your brand to survive. They also give us an update on their synthetic research company, Evidenza, and what the future of brands look like in the age of AI.

Timestamps

00:00 - Intro
02:07 - How is Evidenza going?
03:36 - Why Evidenza have embraced distinctive assets
08:29 - Why Jon and Peter disagree with Scott Galloway on brand
17:20 - The future of brand in the age of AI
21:21 - The 95:5 rule reinvented
27:48 - Why brand efforts compound
30:00 - Why brand matters more in B2B than B2C
38:49 - The Evidenza jingle
41:03 - What marketing questions can now be answered with AI
55:17 - What is the future of AI for research