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This Is Influence
Bridge Growth
27 episodes
3 months ago
If B2B brands don’t have a profile or presence on social media it’s harder to find and keep new customers and it’s harder for you to get what you want at work and grow your career. This show answers two important questions: How can B2B brands grow their business by working with experts in their fields to sell more products and services, just like the consumer brand stars of TikTok. Number two, how can you grow your influence at work, so your ideas can be acted upon and you can advance your career? We speak with celebrity influencers like Simon Sinek and Malcom Gladwell and micro influencers in niche sectors to get their take on how they help brands sell more and how they built their influence. We’ve got guests like Professor Cialdini who wrote the book on influence, as well as brands like IBM and Google. All of us need to become more influential, and this podcast will show you how; You may finally get your kids to start eating their vegetables! You will learn: Learn how to work with influencers to drive results Turn employees into spokespeople for your brand How to become more influential yourself Learn what to measure in the short, medium and long term This is old This is new This… is influence
Show more...
Marketing
Business,
Careers
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All content for This Is Influence is the property of Bridge Growth and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
If B2B brands don’t have a profile or presence on social media it’s harder to find and keep new customers and it’s harder for you to get what you want at work and grow your career. This show answers two important questions: How can B2B brands grow their business by working with experts in their fields to sell more products and services, just like the consumer brand stars of TikTok. Number two, how can you grow your influence at work, so your ideas can be acted upon and you can advance your career? We speak with celebrity influencers like Simon Sinek and Malcom Gladwell and micro influencers in niche sectors to get their take on how they help brands sell more and how they built their influence. We’ve got guests like Professor Cialdini who wrote the book on influence, as well as brands like IBM and Google. All of us need to become more influential, and this podcast will show you how; You may finally get your kids to start eating their vegetables! You will learn: Learn how to work with influencers to drive results Turn employees into spokespeople for your brand How to become more influential yourself Learn what to measure in the short, medium and long term This is old This is new This… is influence
Show more...
Marketing
Business,
Careers
Episodes (20/27)
This Is Influence
How to Turn Podcasting into a Networking Powerhouse
1 year ago
38 minutes 50 seconds

This Is Influence
From Zero to 28 Million Downloads: David Bear's Secrets to Podcasting Success
1 year ago
57 minutes 54 seconds

This Is Influence
Transforming B2B Marketing through Podcasts
1 year ago
40 minutes 51 seconds

This Is Influence
Why B2B Decision-Makers Listen to Podcasts
1 year ago
26 minutes 12 seconds

This Is Influence
The Power of Podcasting for B2B Brands
1 year ago
29 minutes 49 seconds

This Is Influence
Profile Raising and Value Exchange in Consulting Relationships
1 year ago
20 minutes 6 seconds

This Is Influence
Avoiding Pitfalls in Business Podcast Creation
1 year ago
31 minutes 20 seconds

This Is Influence
Growing Your Agency with a B2B Podcast
1 year ago
33 minutes 36 seconds

This Is Influence
Building a Great Business Podcast
1 year ago
36 minutes 23 seconds

This Is Influence
Brand design as a catalyst for solving global challenges
2 years ago
39 minutes 49 seconds

This Is Influence
Lessons in Leadership and Resilience
2 years ago
30 minutes

This Is Influence
Unleashing the Potential of Social Selling
2 years ago
27 minutes 18 seconds

This Is Influence
Leveraging Influence for Good: Insights from Martin Palethourpe, Executive Coach, Unbounded
2 years ago
22 minutes 53 seconds

This Is Influence
Mastering the Art of Community Building, Michelle Goodall, CMO, Guild
2 years ago
27 minutes 50 seconds

This Is Influence
Leveraging Influence for Corporate Success, Allyson Klein, Principal, Arena Marketing
2 years ago
31 minutes 27 seconds

This Is Influence
The Virtues of Digital Curiosity, Andrew Grill, The Actionable Futurist
2 years ago
23 minutes 36 seconds

This Is Influence
The Art of Influence and Reputation, Rose Bentley, Global Growth & Marcomms Leader at Propeller Group
2 years ago
25 minutes 50 seconds

This Is Influence
B2B Marketing Needs Bravery, Mark Choueke, Best Selling Author
2 years ago
34 minutes 33 seconds

This Is Influence
Mastering social media and influence, Katy Howell, CEO of Immediate Future
2 years ago
25 minutes 52 seconds

This Is Influence
A Blueprint for Influencer Marketing Success, Jennifer Kattar, Head of Marketing at Realtime Agency
2 years ago
29 minutes 35 seconds

This Is Influence
If B2B brands don’t have a profile or presence on social media it’s harder to find and keep new customers and it’s harder for you to get what you want at work and grow your career. This show answers two important questions: How can B2B brands grow their business by working with experts in their fields to sell more products and services, just like the consumer brand stars of TikTok. Number two, how can you grow your influence at work, so your ideas can be acted upon and you can advance your career? We speak with celebrity influencers like Simon Sinek and Malcom Gladwell and micro influencers in niche sectors to get their take on how they help brands sell more and how they built their influence. We’ve got guests like Professor Cialdini who wrote the book on influence, as well as brands like IBM and Google. All of us need to become more influential, and this podcast will show you how; You may finally get your kids to start eating their vegetables! You will learn: Learn how to work with influencers to drive results Turn employees into spokespeople for your brand How to become more influential yourself Learn what to measure in the short, medium and long term This is old This is new This… is influence