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ThinkInsideTheSquare
Becca Harpain
89 episodes
1 month ago
Send a message to InsidetheSquare If you've ever watched your website traffic drop, your strategy stop working, or your momentum disappear, this episode is for you. In this episode of ThinkInsideTheSquare, I'm sharing exactly what happened when I lost 80% of my website traffic overnight and how I’ve spent the last six months rebuilding my business in a smarter, more sustainable way. From SEO struggles to strategy pivots and launching my own AI assistant, you’ll hear what worked, w...
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Entrepreneurship
Education,
Technology,
Business,
Self-Improvement
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All content for ThinkInsideTheSquare is the property of Becca Harpain and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send a message to InsidetheSquare If you've ever watched your website traffic drop, your strategy stop working, or your momentum disappear, this episode is for you. In this episode of ThinkInsideTheSquare, I'm sharing exactly what happened when I lost 80% of my website traffic overnight and how I’ve spent the last six months rebuilding my business in a smarter, more sustainable way. From SEO struggles to strategy pivots and launching my own AI assistant, you’ll hear what worked, w...
Show more...
Entrepreneurship
Education,
Technology,
Business,
Self-Improvement
Episodes (20/89)
ThinkInsideTheSquare
89: SEO Crash to AI Comeback: How I'm Rebuilding My Squarespace Business
Send a message to InsidetheSquare If you've ever watched your website traffic drop, your strategy stop working, or your momentum disappear, this episode is for you. In this episode of ThinkInsideTheSquare, I'm sharing exactly what happened when I lost 80% of my website traffic overnight and how I’ve spent the last six months rebuilding my business in a smarter, more sustainable way. From SEO struggles to strategy pivots and launching my own AI assistant, you’ll hear what worked, w...
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6 months ago
14 minutes

ThinkInsideTheSquare
88: How To Edit Squarespace Responsively
Send a message to InsidetheSquare Did you know more than half of your website visitors are probably on their phones? In this episode, I'm sharing my expert advice on how you can make your Squarespace site look fantastic on every screen size. Hint: It all starts with how you edit. We're diving into mobile-first design (and why it matters SO much), how to use the mobile preview to customize your small-screen layout, and the top three issues that trip up most Squarespace users (text overwhelm, t...
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7 months ago
12 minutes

ThinkInsideTheSquare
87: How to Create & Sell a Custom GPT the Easy Way
Send a message to InsidetheSquare Wondering how to turn your expertise into an AI tool that helps others and generates income? In this episode of Think Inside The Square, I'm sharing the straightforward process I used to create Custom Cody, my Squarespace code AI assistant that's now helping hundreds of users with their website customization questions. I'll walk you through my entire journey, including the complicated detours and technical rabbit holes that cost me months of development time...
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7 months ago
22 minutes

ThinkInsideTheSquare
86: From Myspace to AI: How to Keep Your Online Business Relevant in a Changing Digital World
Send a message to InsidetheSquare 🔄 Is your online business ready for the NEXT big industry shift? Learn how to spot trends BEFORE they impact your bottom line! In this episode, I'm sharing my decade of experience weathering digital disruptions. From the decline of Myspace to AI design tools threatening to replace designers, I've seen how quickly things can change—and how to position yourself to thrive regardless. 🔥 What You'll Learn: Discover 3 powerful sources for spotting trends months bef...
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7 months ago
19 minutes

ThinkInsideTheSquare
85: Website 101: Domain, Hosting & CMS Basics
Send a message to InsidetheSquare 🏠 Confused about domains, hosting, and CMS? In this episode, I break down exactly what you need to know about domains, hosting, content management systems, and professional email addresses - the essential building blocks with no fluff, just practical information to help you understand what's happening behind the scenes of your Squarespace website. By the end of this video, you'll understand the difference between domains and hosting, know which CMS is right ...
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7 months ago
11 minutes

ThinkInsideTheSquare
84: Building a Thriving Membership Community with Squarespace
Send a message to InsidetheSquare Want to turn your Squarespace website into a thriving membership community where people connect, engage, and happily pay for your expertise? In this step-by-step tutorial, I break down exactly how to use Squarespace Member Areas to create an exclusive space your audience will love. I'll show you my favorite workarounds for Squarespace's limitations and the third-party tools that take your membership to the next level! Building a successful membership do...
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8 months ago
20 minutes

ThinkInsideTheSquare
83: SEO in the Age of AI: What Actually Works in 2025 with Mariah Magazine
Send a message to InsidetheSquare Have AI-generated articles been pushing your content down in search results? In this episode, I'm talking with SEO expert Mariah Magazine about how the battle between AI and SEO is reshaping visibility for Squarespace website owners. Discover why your authentic voice might be your greatest SEO advantage and how to stand out in an increasingly AI-dominated landscape. If you've been wondering whether SEO is still worth your time, this conversation will give yo...
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8 months ago
30 minutes

ThinkInsideTheSquare
82: The Business Owner's Guide to Sustainable Content Creation
Send a message to InsidetheSquare Ever had that "aha!" moment where something clicks and you can't wait to share it? That's exactly what this episode is about! Join Becca Harpain, Squarespace expert and founder of InsideTheSquare.co, as she reveals how those everyday discoveries can become the foundation of engaging content that builds trust with your audience. In this episode, you'll discover: Why the solutions that seem "obvious" to you are actually gold mines for contentHow to identify and...
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8 months ago
13 minutes

ThinkInsideTheSquare
81: From PhD to CSS: Squarespace Career Advice from Christy Price
Send a message to InsidetheSquare 🎨 Ever dreamed of turning your love for web design into a thriving career? Join me for an incredible conversation with Christy Price, a 20-year web design veteran who went from coding in grad school to becoming one of the most respected Squarespace designers in the industry! In this episode, Christy shares the surprising story of how a random conversation on a ski lift changed her entire career path (and why she's so grateful it did!). You'll discover how sh...
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8 months ago
21 minutes

ThinkInsideTheSquare
80: 5 Website Mistakes That Can Tank Conversion Rates (and how to fix them!)
Send a message to InsidetheSquare In this episode, you'll learn about the five common mistakes that might be secretly sabotaging your website's performance. Whether you're selling products, booking services, or growing an email list, you'll discover why even the most aesthetically pleasing websites can struggle to convert. Beyond identifying these common pitfalls, we dive deep into practical, code-free solutions that you can implement immediately. Learn why clear copy is so crucial, how to ma...
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9 months ago
15 minutes

ThinkInsideTheSquare
78: Understanding Web Fonts: A Squarespacer's Guide to Web Typography
Send a message to InsidetheSquareIn this episode of ThinkInsideTheSquare, we're diving deep into the technical side of web typography while keeping things practical and easy to understand. You'll learn why web fonts are different from regular fonts, what to look for when choosing fonts for your website, and how to ensure your typography is both beautiful and functional. Key topics covered:Web Fonts vs System Fonts ExplainedWhy Font File Types Matter (TTF, OTF, WOFF)Font Accessibility Bes...
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9 months ago
8 minutes

ThinkInsideTheSquare
77: How to leverage AI as small business with special guest Phil Pallen
Send a message to InsidetheSquare In this episode of Think Inside the Square, I got a chance to sit down with brand strategist and AI expert Phil Pallen to tackle a question I hear from so many small business owners: how do we harness the power of AI without losing our personal touch? As artificial intelligence becomes increasingly prevalent, I know many of us feel caught between wanting to stay competitive and fearing we might compromise our values or authentic customer connections. Phil, wh...
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9 months ago
25 minutes

ThinkInsideTheSquare
76: Mobile-First Mindset: Designing for the Thumb Zone
Send a message to InsidetheSquareIn this comprehensive guide to mobile-first design, we explore the crucial concept of the "thumb zone" and its impact on mobile user experience. Learn how to optimize your Squarespace website for one-handed mobile browsing, including practical tips for navigation placement, button sizing, and mobile-specific features.Key topics covered:Understanding the three zones of thumb reach on mobile devicesOptimizing navigation and button placement for mobile usersUsing...
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9 months ago
13 minutes

ThinkInsideTheSquare
75: Adding A Human Touch to Your Squarespace Website
Send a message to InsidetheSquareIn this episode of ThinkInsideTheSquare, I'm sharing practical strategies to make your website more human without sacrificing professionalism - from strategic design choices to authentic content creation. Whether you're a solopreneur or running a larger business, you'll discover actionable tips to help your visitors feel seen and understood, plus my favorite resources for finding authentic images that don't scream "corporate catalog."In this episode, you'll le...
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10 months ago
16 minutes

ThinkInsideTheSquare
74: 15-Minute Website Improvements That Make a Big Impact
Send a message to InsidetheSquareReady to transform your website without a complete overhaul? In this episode, we're diving into four powerful 15-minute improvements that can dramatically change how visitors interact with your site. Perfect for busy folks who want to make meaningful changes without spending hours on redesign.Discover why certain website elements might be working against you (and how to fix them fast)Learn a surprising visual test that instantly reveals conversion problemsExpl...
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10 months ago
12 minutes

ThinkInsideTheSquare
73: Newsletter Strategy: Growing Your List With Intent
Send a message to InsidetheSquareEver notice how some newsletters make you think "Oh yay, they sent a new one!" while others just collect dust in your inbox? In this episode of ThinkinsideTheSquare, I'm sharing my tried-and-true strategies for creating emails your subscribers actually look forward to opening. Whether you're planning your first newsletter launch or wanting to breathe new life into your current email strategy, you'll learn practical tips for building genuine connections with yo...
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10 months ago
17 minutes

ThinkInsideTheSquare
72: 3 Surprising Ways A Digital Product Can Transform Your Business
Send a message to InsidetheSquareIn this episode, we're diving deep into the three surprising ways your digital products can transform your business and elevate your expertise. We'll discuss how to:Showcase your expertise and attract dream clients by turning your knowledge into valuable digital products, just like the website designer who turned her principles workbook into speaking opportunities and a thriving social media following.Bridge the gap between free and premium offerings with digi...
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10 months ago
12 minutes

ThinkInsideTheSquare
71: Blog Organization in Squarespace: How To Use Categories and Tags Like A Pro
Send a message to InsidetheSquareAfter moving over 400 blog posts to a new domain, I discovered some game-changing strategies for content organization that transformed how I manage my blog. Whether you're just starting out or managing hundreds of posts, the right system makes all the difference.In this episode, I'm breaking down exactly how to use Squarespace categories and tags effectively. You'll learn how to create an intuitive blog structure that works for both you and your readers, plus ...
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11 months ago
12 minutes

ThinkInsideTheSquare
70: Color Psychology in Web Design: Why Banks Choose Blue & Other Industry Secrets
Send a message to InsidetheSquareEver stared at a website and felt something – trust, excitement, calm – without knowing exactly why? Chances are, color psychology was quietly working its magic. In this episode of Think Inside the Square, we're pulling back the curtain on how color choices can make or break your website's effectiveness.From the strategic blues of banking websites to the appetite-inducing reds of food delivery apps, every color tells a story and influences behavior. I'm sharin...
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11 months ago
12 minutes

ThinkInsideTheSquare
69: Website Strategy Tips: Three Customer Journey Maps You Should Create
Send a message to InsidetheSquareEver wondered how people actually navigate through your website – not just the pages they visit, but their entire journey from first discovering you to becoming a loyal customer? In this episode, you’ll learn about the customer journey mapping process. We dive into three practical types of maps you can create today: the First Timer Flow, the Buyer's Journey Map, and the Loyalty Loop. Through real examples and practical tips, you'll learn how to identify w...
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11 months ago
11 minutes

ThinkInsideTheSquare
Send a message to InsidetheSquare If you've ever watched your website traffic drop, your strategy stop working, or your momentum disappear, this episode is for you. In this episode of ThinkInsideTheSquare, I'm sharing exactly what happened when I lost 80% of my website traffic overnight and how I’ve spent the last six months rebuilding my business in a smarter, more sustainable way. From SEO struggles to strategy pivots and launching my own AI assistant, you’ll hear what worked, w...