Welcome back to Theory of Content! This week, Joshua Unseth is joined by Nora Schlesinger to answer even more of your Face bag questions, and of course, do some obligatory TOC Beanie Babies talk.  Nora starts the episode off strong, talking about some COVID prevention theories. The two discuss the effectiveness of glasses all the … Ep 070 – FaceBag with Special Guest Nora Schlesinger Read More »

Welcome back to Theory of Content! Continuing on from last week, Joshua and Rebecca are still tackling all your facebag questions. Well… actually they’re tackling all of loyal listener Ellen’s questions today. The two hosts tackle Ellen’s mega email on today’s episode to uncover just why bloggers might experience substantial dips in traffic.  Before they … Ep 069 One Question, Many Answers Read More »

Welcome back to Theory of Content! Rebecca Swanner joins Joshua Unseth once again this week. The two are here to answer some of the many questions you listeners submitted over the weeks about all your SEO and content inquiries.  The pair begin the episode with a debate on who the best TOC host is/has been, … Ep 068 Video and Vintage Cakes Read More »

Welcome back to Theory of Content! This week is a bit different and Joshua Unseth is joined by Eric Hochberger, the CEO of Mediavine. Eric is here to take the SEO conversation away from COVID and towards the future by discussing Mediavine’s upcoming projects.  Eric starts off the episode by explaining the new importance of … ep 067 Hanging out with Mediavine CEO Eric Hochberger Read More »

After a long – and we mean LONG – hiatus (sorry loyal listeners), Theory of Content is back and better than ever! Joshua Unseth is joined once again by Rebecca Swanner, the owner of Let’s Eat Cake, to answer all your burning mailbag questions. Joshua begins the episode with an apology and an explanation. 2020 … Ep 066 We Are Back Read More »

Welcome back to Theory of Content! This week Joshua Unseth is joined by the new guest host Sherry Smothermon-Short. Sherry is the founder of the blog Cub Scout Ideas. On her blog, Sherry posts about all things Cub Scouts. She teaches parents proper uniform care, teaches kids fun snacks they can concoct, and teaches the … Ep 065 – With Special Guest Sherry Smothermon-Short Read More »

Welcome back to Theory of Content. After our brief hiatus we have some exciting news… Amber Bracegirdle is back and joining Joshua Unseth for this week’s episode! The two have a lot to catch up on both in and outside of the SEO realm.  Amber tells Joshua all about her pandemic experience, and her worries … Ep 064 – Amber is Back for FaceBag Read More »

Theory of Content is back this week. Joshua Unseth is joined yet again by Rebecca Swanner of Let’s Eat Cake for a mailbag filled episode! Joshua and Rebecca begin by hashing out the best breakfast food. It quickly turns into a fast food debate, and the differences between the Los Angeles and Florida dining experience … Ep 063 – Face-Bag with Guest Host Rebecca Swanner Read More »

Welcome back to Theory of Content! Joining Joshua Unseth this week is Rebecca Swanner. Rebecca is the owner of the blog, Let’s Eat Cake. Let’s Eat Cake is a lifestyle humor blog that dabbles in baking as well. Joshua and Rebecca start the episode by hashing out details about their favorite video games and Rebecca’s … ep 062 Special Guest Host Rebecca Swanner Read More »

Theory of Content is back this week after a short hiatus (We missed you!). Going forward, the plan is to rotate in new co-hosts every few episodes to join Joshua Unseth. That begins today, as we welcome Rizwan Asad as a new co-host for the podcast. Rizwan is currently living in Canada and started his … Ep. 061 – FaceBag with Guest Host Rizwan Asad Read More »

Theory of Content is back this week with Joshua Unseth and our new co-host Nora Schlesinger. Joshua and Nora kick off the episode by sharing their past SEO woes. They tell listeners about their old blogs and the biggest mistakes they made, and (spoiler alert!) Nora proves she’s wiser than Joshua because she does not … Ep – 060 The One Where Nora is Back Read More »

Welcome back to the Theory of Content! As we mentioned before, Amber’s transitioning off the show. Don’t worry, she’ll be back every once in a while, whenever her busy schedule allows. So say hello to your new co-host, Nora Schlesinger. Nora’s an awesome blogger, who runs acleanbake.com, and during the day she serves as a … Episode 59 Guest Host Nora Schlesinger Read More »

Josh and Amber co-host the show for this episode, but her voice is “terrible.” Amber walked something like 15 miles a day at a Disneyland blogger retreat, and they talked about what’s happening in the wide-world of events and coronavirus. The good news is that they can always record in a bunker (says Josh). Amber … Episode 58 – Your Site Is Not Broke But ….. Your Content Might Be Read More »

We’re back for the second week in a row. Are you surprised? Well get ready because we have lots to talk about.

Big News! It’s all Amber’s fault we haven’t been recording new episodes. Well, COVID-19’s really, but since everything else is COVID’s fault, I decided to take the hit for this one.  Even before COVID, Joshua and I discussed me taking a step back because I’m getting busier and busier at Mediavine. Everyone knows that Theory … Episode 56 – Big News, Bitter Sweet Read More »

Let’s just talk about Christi. She started blogging in 2010 to keep track of recipes and share them. She was primarily baking for a long time, but she’s expanded it in the last few years. She started baking with her grandmother, but also just figuring them out over the years. Christi talks about how there … Episode 55 – Site Audit with Christi Johnstone Read More »

We've been traveling and Amber celebrated her 40th birthday, but we're excited to get back into the swing of things. One of the things that happened was a core update. Some people said it reverses BERT.

We’re pausing our usual content to talk about something on everyone’s mind these days: CCPA. We’ve asked our favorite lawyer to help us understand. We welcome Jamie Lieberman from Hashtag Legal to the show!

Josh and Amber talk about literature, and what makes content compelling. That translates into blog writing because you want to write content that keeps people engaged and reading.

Make sure you’re checking out the Google search blog regularly.