Objectives and Key Results (OKR) is a popular leadership process for setting, communicating and monitoring quarterly goals and results in organizations. The OKR framework consist of two key outcomes – Objectives and key results - this is what we cover in this episode of The First 90 Days.

Pirate metrics is essentially a way of categorizing different metrics and KPIs, and is made up of the metric stages which can be referred to as AARRR - Acquisition, Activation, Revenue, Retention and Referral. Many companies track metrics by the funnel, and then try to improve conversion rates from one of these stages to another. The AARRR metrics model was developed by Dave Mcclure and represents all of the behaviours of customers.

Today is Day 68 of The First 90 Days – titled Power of Referrals. In this episode we’re talking about how to encourage customers to actively promote your business out to their networks – otherwise known as word of mouth marketing – and build yourself a viral product.

Today is Day 66 of The First 90 Days – titled feedback on what your customers really want. It’s generally not the idea, or the person, or the technology that leads a start-up to achieve great success, but rather listening and acting on customer feedback, quickly. It is crucial to classify feedback into improvements and game changers!

In this episode, we’re talking about how to find and leverage corporates and other partners to rapidly get more customers and grow your start-up!

There are so many options available to you to acquire customers - but the trick when you're starting is not to spread yourself too thin. Pick one or two key channels and test how effective they are at acquiring customers. In this podcast, we talk about the free and paid acquisition channels we're going to try first for Upski - and specifically discuss how best to leverage the huge power of Facebook advertising.

Your customers don’t just become loyal customers overnight, you need to nurture your relationships through targeted and value-based interactions, to build loyalty.

The First 90 Days Day 45 explains how you can turn leads into loyal, paying customers who will be true advocates for your business, and some of the tools available that can help you do this in an automated way as well as defining the best strategy for Upski to convert leads to paying customers.

As always think big, start small and act fast. Lead generation is the initiation of customer interest so getting more leads is beneficial to any business. Here are a few of our simple hacks to get more leads.

We say simple because it is. The First 90 Days Day 39 gives insight into what exactly a lead is, why lead generation is a good investment, how to use your content to do the work for you, best ways to automate your lead generation process and simple hacks you can use to get more leads.

When you put time and effort into creating content, you want people to read it, right? With all the noise out there and so much content being created each day, it can be hard to both make sure people are discovering your content, and that it is setting you apart as a unique and valuable brand! In Day 33 we talk about how to maximise your content, to make sure you are reaching the most number of relevant people, and share some of our favourite tools to help you do this!